发布日期：2008年5月

摘要

Beer in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage

Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout

目录及图表

Table of contents

ALCOHOLIC DRINKS IN RUSSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Vodka Consumption Substituted by Drinks with a Lower Alcohol Content

Increased Health Awareness Influences Consumption

Slow Recovery After the Crisis in 2006

Market Dominated by Local Players

Future Growth to be Fuelled by Products with a Lower Alcohol Content

KEY TRENDS AND DEVELOPMENTS

Alcoholic Drinks Market Recovers After the Crisis

Trend Towards Consolidation

New Laws Crack Down on Illegal Production and Distribution of Spirits Products

Russian Consumers Visit On-trade Outlets in Increasing Numbers

RTDs/High-strength Premixes Continue to Grow

Beer Witnesses a Trend Towards Premium Domestic Lager Products

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Traditionally Imported Beer Is Increasingly Being Produced in Russia

Standard Beer Segment Shrinking

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Summary 3 Taxation and Duty Levies

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 2 Selling Margin of a Typical Beer Brand 2007

Table 3 Selling Margin of a Typical Wine Brand 2007

Table 4 Selling Margin of a Typical Spirits Brand 2007

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007

Table 14 Sales of Alcoholic Drinks by City: Total Volume 2002-2007

Table 15 Sales of Alcoholic Drinks by City: Total Value 2002-2007

Table 16 Sales of Alcoholic Drinks by City: % Total Volume Growth 2002-2007

Table 17 Sales of Alcoholic Drinks by City: % Total Value Growth 2002-2007

Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Table 25 Forecast Sales of Alcoholic Drinks by City: Total Volume 2007-2012

Table 26 Forecast Sales of Alcoholic Drinks by City: Total Value 2007-2012

Table 27 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2007-2012

Table 28 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2007-2012

DEFINITIONS

Summary 4 Research Sources

LOCAL COMPANY PROFILES - RUSSIA

EFES BREWERIES INTERNATIONAL NV - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Efes Breweries International NV: Key Facts

Summary 6 Efes Breweries International NV: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

FANAGORIYA OAO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Fanagoriya OAO: Key Facts

Summary 8 Fanagoriya OAO: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 9 Fanagoriya OAO: Production Statistics 2004-2005

COMPETITIVE POSITIONING

GERRUS GROUP - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Gerrus Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 11 Gerrus Group: Production Statistics 2004-2005

COMPETITIVE POSITIONING

OST GROUP - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Ost Group: Key Facts

Summary 13 Ost Group: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

Summary 14 Ost Group: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 15 Ost Group: Competitive Position 2006

PIKRA OAO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Pikra OAO: Key Facts

Summary 17 Pikra OAO: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

STAVROPOLSKY VINNO-KONYACHNY ZAVOD ZAO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Stavropolsky Vinno-Konyachny Zavod ZAO: Key Facts

Summary 19 Stavropolsky Vinno-Konyachny Zavod ZAO: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

Summary 20 Stavropolsky Vinno-Konyachny Zavod ZAO: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 21 Stavropolsky Vinno-Konyachny Zavod ZAO: Competitive Position 2006

SYNERGYA OAO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Synergya OAO: Key Facts

Summary 23 Synergya OAO: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

Summary 24 Synergya OAO: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 25 Synergya OAO: Competitive Position 2006

TOMSKOE PIVO OAO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Tomskoe Pivo OAO: Key Facts

Summary 27 Tomskoe Pivo OAO: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 28 Tomskoe Pivo OAO: Production Statistics 2004-2005

COMPETITIVE POSITIONING

VOLGA PK OOO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 29 Volga PK OOO: Key Facts

Summary 30 Volga PK OOO: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 31 Volga PK OOO: Production Statistics 2004-2005

COMPETITIVE POSITIONING

ZAVOD SORTOVYKH VODOK ZAO - ALCOHOLIC DRINKS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 32 Zavod Sortovykh Vodok ZAO: Key Facts

Summary 33 Zavod Sortovykh Vodok ZAO: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 34 Zavod Sortovykh Vodok ZAO: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 35 Zavod Sortovykh Vodok ZAO: Competitive Position 2006

BEER IN RUSSIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager Price Band Methodology

Summary 36 Lager by Price Band 2007

Published Data Comparisons

SECTOR DATA

Table 29 Sales of Beer by Subsector: Total Volume 2002-2007

Table 30 Sales of Beer by Subsector: Total Value 2002-2007

Table 31 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 32 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 33 Sales of Beer by On-trade vs Off-trade Split: Volume 2002-2007

Table 34 Sales of Beer by On-trade vs Off-trade Split: Value 2002-2007

Table 35 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2002-2007

Table 36 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2002-2007

Table 37 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 38 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 39 Beer Exports by Country of Destination: Total Value 2001-2006

Table 40 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 41 Beer Imports by Country of Origin: Total Value 2001-2006

Table 42 Company Shares of Beer by National Brand Owner 2002-2006

Table 43 Company Shares of Beer by Global Brand Owner 2002-2006

Table 44 Brand Shares of Beer 2003-2006

Table 45 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 46 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 47 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 48 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012