发布日期：2008年5月20日

摘要

Countries covered: India

The cable industry has dominated the pay-TV market since the early nineties but is now facing competition from DTH and IPTV. DTH seems to be growing strong in India and is likely to capture 24.6% of the total pay-TV subscriber base by 2012, while 11.1% of subscribers will be covered by cable-CAS. Overall growth of cable subscribers, including cable-CAS and cable-non CAS, during the forecasted period is slated to be a mere 0.51% CAGR. The growth of IPTV is likely to remain slow during the forecasted period, owing to lower broadband penetration in the country.

This report delves into the total pay-TV subscriber base by different technologies, i.e., cable, DTH, and IPTV. It also highlights the drivers and challenges for these technologies, the current state of broadband in India, and the potential for video-on-demand in India.

目录及图表

Executive Summary

Introduction

Indian Television Industry Overview

Cable TV Overview

Introduction of Conditional Access System (CAS)

TRAI Regulations on CAS

Broadcasters

Cable Operators

CAS Challenges

Extension of CAS

Cable Industry Challenges

Digital Television

Direct-to-Home (DTH) TV

Drivers for DTH

Challenges for DTH

The Competitive Landscape for DTH

IPTV

IPTV Challenges

IPTV Drivers

IPTV Competitive Landscape

IPTV Regulation Highlights

Indian Broadband

Broadband Growth in India

Broadband Competitive Landscape

Broadband Regulatory Issues

Video-on-Demand

Methodology

Related In-Stat Reports

List of Tables

Table 1. Indian Pay-TV Subscribers, 2007-2012 (in Millions)

Table 2. Indian Cable Subscribers, 2007-2012 (in Millions)

Table 3. Indian DTH Subscribers, 2007-2012 (in Millions)

Table 4. Indian IPTV Subscribers, 2007-2012 (in Thousands)

Table 5. Indian Broadband Subscribers, 2007-2012 (in Millions)

Table 6. Indian VOD Subscribers, 2007-2012 (in Millions)

List of Figures

Figure 1. Indian Pay-TV Subscribers by Technology Type, 2007-2012

Figure 2. Indian Pay-TV Subscribers, 2007-2012 (in Millions)

Figure 3. Indian Cable Subscribers, 2007-2012 (in Millions)

Figure 4. Cable CAS vs. Non-CAS Cable Subscribers, 2007-2012 (Percentage Comparison)

Figure 5. Analog vs. Digital Cable Subscribers in India, 2007-2012 (Percent of Total)

Figure 6. Indian DTH Subscribers, 2007-2012 (in Millions)

Figure 7. Indian DTH Market Share, 2007 (Based on Subscribers)

Figure 8. Indian IPTV Subscribers, 2007-2012 (in Thousands)

Figure 9. Indian Broadband Subscribers, 2007-2012 (in Millions)

Figure 10. Indian Broadband Market Share, 2007

Figure 11. Indian VOD Subscribers, 2007-2012 (in Millions)

Figure 12. Indian VOD Revenues, 2007-2012 (US$ in Millions)