发布日期：2008年7月

摘要

Vitamins And Dietary Supplements in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Table of contents

OTC HEALTHCARE IN CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Rising incomes and lifestyle changes drive the market

Chinese OTC healthcare market becomes more consolidated

Amway consolidates its leading position

New channels development could not change the domination of chemists

Strong growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising income and constant price push OTC sales

Demographic and lifestyle changes stimulate demand for OTC products

Self-medication drives the market

Market concentration appears to be more significant

Chemists remain the main sales channel

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007

Table 2 Life Expectancy at Birth 2002-2007

MARKET DATA

Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007

Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007

Table 5 Sales of OTC Healthcare by Region: Value 2002-2007

Table 6 Sales of OTC Healthcare by Region: % Value Growth 2002-2007

Table 7 OTC Healthcare Company Shares by Value 2003-2007

Table 8 OTC Healthcare Brand Shares by Value 2004-2007

Table 9 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007

Table 10 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007

Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012

Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012

Table 13 Forecast Sales of OTC Healthcare by Region: Value 2007-2012

Table 14 Forecast Sales of OTC Healthcare by Region: % Value Growth 2007-2012

APPENDIX

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Generics

Switches

Summary 1 OTC Healthcare Switches 2005-2007

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - CHINA

AMWAY (CHINA) CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Amway (China) Co Ltd: Competitive Position 2007

BRISTOL-MYERS SQUIBB (SHANGHAI) TRADING CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Bristol-Myers Squibb (Shanghai) Trading Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 6 Bristol-Myers Squibb (Shanghai) Trading Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 7 Bristol-Myers Squibb (Shanghai) Trading Co Ltd: Competitive Position 2007

GUANGZHOU PAN GAO SHOU PHARM CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Guangzhou Pan Gao Shou Pharm Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 9 Guangzhou Pan Gao Shou Pharm Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 10 Guangzhou Pan Gao Shou Pharm Co Ltd: Competitive Position 2007

HARBIN PHARMACEUTICAL GROUP SANJING PHARM CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Harbin Pharmaceutical Group Sanjing Pharm Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Harbin Pharmaceutical Group Sanjing Pharm Co Ltd: Competitive Position 2007

KUNMING DIANHONG PHARM CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Kunming Dianhong Pharm Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Kunming Dianhong Pharm Co Ltd: Competitive Position 2007

SHANGHAI JIAO DA ONLLY CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Shanghai Jiao Da Onlly Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Shanghai Jiao Da Onlly Co Ltd: Competitive Position 2007

TIANJIN TIANSHI BIOLOGICAL DEVELOPMENT CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

Summary 17 Tianjin Tianshi Biological Development Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Tianjin Tianshi Biological Development Co Ltd: Competitive Position 2007

TIBET LINZHI QIZHENG TIBETAN MEDICINE FTY - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Tibet Linzhi Qizheng Tibetan Medicine Fty: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 20 Tibet Linzhi Qizheng Tibetan Medicine Fty: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 21 Tibet Linzhi Qizheng Tibetan Medicine Fty: Competitive Position 2007

WYETH PHARMACEUTICAL CO LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Wyeth Pharmaceutical Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 23 Wyeth Pharmaceutical Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 24 Wyeth Pharmaceutical Co Ltd: Competitive Position 2007

XIAN JANSSEN PHARMACEUTICAL LTD - OTC HEALTHCARE - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 25 Xian Janssen Pharmaceutical Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 26 Xian Janssen Pharmaceutical Ltd: Competitive Position 2007

VITAMINS AND DIETARY SUPPLEMENTS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Vitamins and Dietary Supplements by Subsector: Value 2002-2007

Table 16 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2002-2007

Table 17 Sales of Vitamins by Type: Value 2002-2007

Table 18 Sales of Vitamins by Type: % Value Growth 2002-2007

Table 19 Sales of Dietary Supplements by Type: Value 2002-2007

Table 20 Sales of Dietary Supplements by Type: % Value Growth 2002-2007

Table 21 Folic Acid v Other B Vitamins 2004-2007

Table 22 Dietary Supplements by Positioning 2006-2007

Table 23 Vitamins and Dietary Supplements Company Shares by Value 2003-2007

Table 24 Vitamins and Dietary Supplements Brand Shares by Value 2004-2007

Table 25 Vitamins Brand Shares by Value 2004-2007

Table 26 Dietary Supplements Brand Shares by Value 2004-2007

Table 27 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2007-2012

Table 28 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2007-2012