发布日期：2008年5月

摘要

Abstract
The cable industry has dominated the pay-TV market since the early nineties but is now facing competition from DTH and IPTV. DTH seems to be growing strong in India and is likely to capture 24.6% of the total pay-TV subscriber base by 2012, while 11.1% of subscribers will be covered by cable-CAS. Overall growth of cable subscribers, including cable-CAS and cable-non CAS, during the forecasted period is slated to be a mere 0.51% CAGR. The growth of IPTV is likely to remain slow during the forecasted period, owing to lower broadband penetration in the country.
 
 This report delves into the total pay-TV subscriber base by different technologies, i.e., cable, DTH, and IPTV. It also highlights the drivers and challenges for these technologies, the current state of broadband in India, and the potential for video-on-demand in India.

目录及图表

Table of Contents

• Executive Summary
  
• Introduction
  
• Indian Television Industry Overview
  
• Cable TV Overview
  
  • Introduction of Conditional Access System (CAS)
    
  • TRAI Regulations on CAS
    
    • Broadcasters
      
    • Cable Operators
      
  • CAS Challenges
    
  • Extension of CAS
    
  • Cable Industry Challenges
    
  • Digital Television
    
• Direct-to-Home (DTH) TV
  
  • Drivers for DTH
    
  • Challenges for DTH
    
  • The Competitive Landscape for DTH
    
• IPTV
  
  • IPTV Challenges
    
  • IPTV Drivers
    
  • IPTV Competitive Landscape
    
  • IPTV Regulation Highlights
    
• Indian Broadband
  
  • Broadband Growth in India
    
  • Broadband Competitive Landscape
    
  • Broadband Regulatory Issues
    
• Video-on-Demand
  
• Methodology
  
• Related In-Stat Reports
  

List of Tables

• Table 1. Indian Pay-TV Subscribers, 2007–2012 (in Millions)
  
• Table 2. Indian Cable Subscribers, 2007–2012 (in Millions)
  
• Table 3. Indian DTH Subscribers, 2007–2012 (in Millions)
  
• Table 4. Indian IPTV Subscribers, 2007–2012 (in Thousands)
  
• Table 5. Indian Broadband Subscribers, 2007–2012 (in Millions)
  
• Table 6. Indian VOD Subscribers, 2007–2012 (in Millions)

List of Figures

• Figure 1. Indian Pay-TV Subscribers by Technology Type, 2007–2012
  
• Figure 2. Indian Pay-TV Subscribers, 2007–2012 (in Millions)
  
• Figure 3. Indian Cable Subscribers, 2007–2012 (in Millions)
  
• Figure 4. Cable CAS vs. Non-CAS Cable Subscribers, 2007–2012 (Percentage Comparison)
  
• Figure 5. Analog vs. Digital Cable Subscribers in India, 2007–2012 (Percent of Total)
  
• Figure 6. Indian DTH Subscribers, 2007–2012 (in Millions)
  
• Figure 7. Indian DTH Market Share, 2007 (Based on Subscribers)
  
• Figure 8. Indian IPTV Subscribers, 2007–2012 (in Thousands)
  
• Figure 9. Indian Broadband Subscribers, 2007–2012 (in Millions)
  
• Figure 10. Indian Broadband Market Share, 2007
  
• Figure 11. Indian VOD Subscribers, 2007–2012 (in Millions)
  
• Figure 12. Indian VOD Revenues, 2007–2012 (US$ in Millions)