发布时间：2008.6

摘要

Web 2.0 and The Enterprise: Strategies to maximize new opportunities towards Web 3.0

""In 2007, venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US, an increase of 88 per cent on the previous year...""

Web 2.0 and The Enterprise is a new report published by Business Insights tthat examines how the underlying concepts behind Web 2.0 and the technologies and services it enables are filtering into the corporate world.
While there is much debate in the industry about the nature of Web 2.0 and an exact definition of the term, there is no denying that the services and technologies it has engendered are becoming deeply entrenched in the consumer world. Internet-savvy consumers especially those aged 18-34 are as comfortable with social networking, blogging and twittering as they are with using the phone or writing an email.

Identify and exploit the opportunities arising from the implementation of Web 2.0 applications in enterprise technology with the help of this new report...

This report will enable you to…

Understand the impact of Web 2.0 on the enterprise across collaboration and marketing and how its application differs across key sectors.
Assess the risks associated with implementing Web 2.0 with this report’s examination of key drivers, inhibitors and case study analysis of Web 2.0 in action.
Quantify the market potential of Web 2.0 using this report’s sizing data for key market segments (e.g. the online advertising and social networking advertising opportunities) and IT spending priorities for different-sized organisations
Create more effective Web 2.0 sales and enterprise implementation strategies based on this report’s analysis of key vendors providing Web 2.0 solutions in terms of their strengths, weaknesses and best practices.

Some key questions answered by this report...

What are Web 2.0 and Web 3.0?
Who are the leading vendors of Web 2.0?
What is driving take-up of Web 2.0?
How can Web 2.0 be applied to the enterprise environment?
What is the best way to sell Web 2.0 to organisations?
Why are Web 2.0 companies receiving such high valuations?
What are the challenges in rolling out Web 2.0?
Will the Web 2.0 bubble burst? "
"Innovations in the Management of Diabetes
Next generation treatments and market dynamics

Business Intelligence for the Pharmaceutical Industry

Business Insights' portfolio of healthcare management reports is designed to help you make well informed and timely business decisions. We understand the problems facing today's pharmaceutical and healthcare executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.

The strength of our research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.

Our healthcare portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategy. Our reports cover key areas including strategy, industry analysis, market outlook, new business opportunities and strategic insight.

Some key findings from this report

• The global diabetes market value was $24,275mn in 2007, having increased by 13.8% since 2006. The market has maintained steady growth in recent years, with a CAGR of 13.2% over 2003-07.
• OAD drugs and non-invasive insulin drug delivery technologies continue to offer significant potential for market expansion, despite several innovative introductions within new drug classes, such as GLP-1 agonists and DDP-IV inhibitors.
• A number of pharma companies are re-focusing on co-morbidities such as hypertension, dyslipidemia and obesity for innovative product development. Sanofi-Aventis’ Acomplia (rimonabant) is a first-in-class CB-1 antagonist indicated for the treatment of overweight patients with associated Type 2 diabetes or dyslipidemia risk factors.
• Metabolic syndrome has become a focal area for drug developers. The syndrome refers to a clustering of CVD risk factors whose underlying pathophysiology is related to insulin resistance.
• The FDA is considering the implementation of stricter standards when testing diabetes drugs for related cardiovascular risks. The possibility of stricter controls in diabetes drugs development will be a difficult obstacle for several emerging agents.

Innovations in the Management of Diabetes

Diabetes has become the fifth leading cause of death across developed markets, and cases of the disease are forecast to grow by 7.1% across the globe by 2013. The market for innovative diabetes treatments will be driven by this projected rise in prevalence, together with the substantial unmet need for drugs that can effectively halt or reverse disease progression. Although extended lifecycle management for existing antidiabetic therapies may offer sales growth in the short term, the development of new drugs from novel classes will become increasingly important in the future. However, the potential introduction of stricter regulations for diabetes drug development and recent setbacks for novel products have increased speculation about the potential of innovative treatments.


Additional Information

The management reports provide an in-depth and complete overview of each sector. By examining the topical issues and key market drivers, thes reports will equip you with the analysis and forecasting necessary to make the right decisions at the right time.

目录及图表

The impact of Web 2.0 on the enterprise

Executive Summary

What Web 2.0 means for your business

The enterprise approach to Web 2.0

Why Web 2.0 matters

Collaboration in a Web 2.0 world

Web 2.0 marketing opportunities

Vendors to watch

Where next: Web 3.0

Chapter 1 Introduction

What is this report about

Who is this report for?

Definitions

Blog

Enterprise 2.0

Mash-up

Podcast

RSS (Really Simple Syndication)

Social bookmarking

Social network

The long tail

The ‘wisdom of crowds’

User generated content

Web 2.0

Web 2.0 company

Widget

Wiki

Chapter 2 What Web 2.0 means for your

business

Summary

The emergence of Web 2.0

A consumer-driven trend

Defining Web 2.0

Web 2.0 applications and services

Harking back to the past…

… Looking into the future

Drivers behind Web 2.0

‘Enterprise 2.0’

A Web 2.0 workforce

Improving business processes and advertising practices

Barriers to Enterprise 2.0

Security

Confidentiality

Effectiveness

Culture

Enterprise 2.0 best practices

Barriers to Web 2.0

Bandwidth

Net neutrality

Legal challenges to Web 2.0

Will the Web 2.0 bubble burst?

Chapter 3 The enterprise approach to Web

2.0

Summary

IT spending

Enterprise adoption of Web 2.0

Return on investment

Who is driving Web 2.0 in enterprises?

Implementing Web 2.0

A vertical approach to Web 2.0

Government

e-Democracy in Web 2.0 world

Challenges in a Web 2.0 world

The healthcare and pharmaceutical industry

Financial services

Challenges in a Web 2.0 world

Barriers to adoption of Enterprise 2.0

Misperception and confusion

Culture

IT security and management

IT security

Application integration

Skills shortage

Take-up

Where next for Enterprise 2.0?

Enterprise 2.0 recommendations

Re-think traditional information flows and structures

Establish policies for Web 2.0 usage

Consider areas where new applications could be deployed

Don’t abandon offline communication altogether

Avoid a disconnect between IT and business

Chapter 4 Why Web 2.0 matters

Summary

Introduction

Background

How much is ‘Web 2.0’ worth?

The Web 2.0 business model

Are Facebook and co. worth more than $15bn?

Network effect

Innovation

Using the site as a platform

Open architecture

Lower infrastructure costs

Online advertising is growing

Flaws in the Web 2.0 business model

The online advertising market isn’t equal

Theoretical valuations vs. actual revenue and profitability

Web 2.0 isn’t the only sector chasing VC funding

Where’s the disruptive technology?

Web 2.0 businesses are going bust

Is Web 2.0 another dotcom bubble waiting to burst?

Chapter 5 Collaboration in a Web 2.0 world

Summary

Introduction

The Web 2.0 opportunity

The benefits of Web 2.0 collaboration

The wisdom of crowds

The limitations of current communication methods

Open, flexible and accessible

Genuine knowledge sharing

Barriers to Web 2.0 collaboration

Losing control

The ‘unwisdom’ of crowds

Enterprise scalability

Appropriate content

Securing the enterprise

Information sharing

Wikis in the workplace

Pitfalls of using wikis in the enterprise

Blogging in the workplace

Pitfalls of using blogs in the enterprise

Social networking in the workplace

Pitfalls of using social networks in the enterprise

Other Web 2.0 collaboration tools

Mash-ups

Twitter

Virtual worlds

Information retrieval

Tagging in the workplace

Tag clouds

RSS feeds in the workplace

Best practices in Web 2.0 collaboration

Chapter 6 Web 2.0 marketing opportunities

Summary

Introduction

The Web 2.0 marketing opportunity

The UK outlook

The US outlook

The social networking opportunity

Benefits of advertising in Web 2.0 arena

Measurability

Cost

Reach elusive 18-34 target audience in their environment

Target niche audiences effectively

Increased choice of channels

Challenges of Web 2.0 advertising

Intrusive or invasive advertising

The next big thing

For the sake of new

Audience

Control

Marketing on social networks

Case study examples

Best practices

Marketing on widgets

Case study examples

Best practices

Chapter 7 Vendors to watch

Summary

Introduction

Which Web 2.0 companies are important?

Internet companies

Google

Yahoo!

Others

The enterprise IT heavyweights

IBM

Microsoft

Oracle

Intel

Cisco

Newcomers

The enterprise approach to buying Web 2.0 applications and services

Sales strategies for success

Chapter 8 Where next: Web 3.0

Summary

Welcome to Web 3.0

Mobile

The semantic web

Second Life in real life?

Barriers to Web 3.0

Computer and bandwidth limitations

User reticence

Vendor delay

Embracing Web 2.0

Index

List of Figures

Figure 2.1: Categories accounting for the most time spent by UK Internet population - June 2007

Figure 3.2: IT spending priorities in large, medium and small enterprises in 2007

Figure 4.3: Google’s share of the US search market, April 2008

Figure 6.4: Digital vs. offline media, January - June 2007

Figure 6.5: Digital media mix in the UK, January - June 2007

List of Tables

Table 2.1: Categories accounting for the most time spent by UK Internet population - June 2007

Table 2.2: Web 2.0 mistakes

Table 2.3: Web 1.0 vs. Web 2.0

Table 2.4: Enterprise 2.0 in action

Table 4.5: Amount invested in Web 2.0 companies ($m)

Table 4.6: Most active Web 2.0 investors, globally 2006

Table 4.7: Google’s share of the US search market, April 2008

Table 4.8: The Millennium dotcom bubble vs. Web 2.0 fever

Table 6.9: Top 10 advertisers by estimated spending (US)

Table 6.10: UK’s most popular social media websites: Jan 2008

Table 6.11: UK’s fastest growing social media websites*: Jan 07 - Jan 08

Table 7.12: Core traits of a Web 2.0 company

Table 7.13: Would you be more interested in Web 2.0 technologies if offered by a major incumbent vendor?

Table 7.14: Would you be more interested in Web 2.0 technologies if offered as a suite?

Table 8.15: A view of the future Internet-driven world in 2020