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香港冷藏食品行业研究报告——Chilled Food in Hong Kong to 2011
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完成日期:2008-07-24
关键字: 香港|冷藏食品|Chilled Food | Hong Kong |
 联系方式: 北京:010-51266615 010-82863480/1/2/5 传真:010-82863486  上海:021-64871266 021-64872612 传真:021-64872324    [在线订购]  

发布时间:2008.7

摘要

Overview

Introduction

This databook is a detailed information resource covering all the key data points on Chilled Food in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 7 categories: Chilled fish/seafood, Fresh pasta, Meat products, Sandwiches/salads, Pizza, Chilled ready meals & Deli food

  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment

  • Includes company and brand share data by categories

Report Highlights

The market for Chilled Food in Hong Kong increased between 2001-2006, growing at an average annual rate of 1.6%.

The leading company in the market in 2006 was Tulip International . The second-largest player was Chundu Group with Hormel Foods Corp in third place.

Reasons to Purchase

  • Discover the major quantitative trends affecting the Chilled Food markets

  • Understand consumers' consumption and expenditure patterns

  • Understand the future direction of the market with reliable historical data and full five year forecasting

目录及图表

Chapter 1 EXECUTIVE SUMMARY

2

Summary Market Level - Chilled Food

2

Market Value

2

Market Value Forecast

2

Market Volume

2

Market Volume Forecast

2

Market Segmentation

2

Market Share

2

Summary category level - Chilled fish/seafood

3

Market Value

3

Market Value Forecast

3

Market Volume

3

Market Volume Forecast

3

Market Segmentation

3

Market Share

3

Summary category level - Deli food

4

Market Value

4

Market Value Forecast

4

Market Volume

4

Market Volume Forecast

4

Market Segmentation

4

Summary category level - Chilled fresh pasta

5

Market Value

5

Market Value Forecast

5

Market Volume

5

Market Volume Forecast

5

Summary category level - Chilled meat products

6

Market Value

6

Market Value Forecast

6

Market Volume

6

Market Volume Forecast

6

Market Segmentation

6

Market Share

6

Summary category level - Chilled ready meals

7

Market Value

7

Market Value Forecast

7

Market Volume

7

Market Volume Forecast

7

Market Segmentation

7

Market Share

7

Summary category level - Chilled pizza

8

Market Value

8

Market Value Forecast

8

Market Volume

8

Market Volume Forecast

8

Market Segmentation

8

Chapter 2 INTRODUCTION

9

What is this report about?

9

How to use this report

9

Market Definition

10

TABLE OF CONTENTS

13

LIST OF FIGURES

14

LIST OF TABLES

15

Chapter 3 MARKET OVERVIEW

16

Value Analysis, 2001-2006

16

Value Analysis, 2006-2011

18

Value Analysis, US$ 2001-2006

21

Value Analysis, US$ 2006-2011

22

Volume Analysis, 2001-2006

24

Volume Analysis, 2006-2011

26

Company and Brand Share Analysis

30

Distribution Analysis

33

Expenditure & consumption per capita

35

Chapter 4 LEADING COMPANY PROFILES

41

Tyson Foods

41

Chapter 5 CATEGORY ANALYSIS - CHILLED FISH/SEAFOOD

44

Value Analysis, 2001-2006

44

Value Analysis, 2006-2011

45

Value Analysis, US$ 2001-2006

47

Value Analysis, US$ 2006-2011

47

Volume Analysis, 2001-2006

49

Volume Analysis, 2006-2011

50

Company and Brand Share Analysis

53

Distribution Analysis

55

Expenditure & consumption per capita

57

Chapter 6 CATEGORY ANALYSIS - DELI FOOD

60

Value Analysis, 2001-2006

60

Value Analysis, 2006-2011

61

Value Analysis, US$ 2001-2006

63

Value Analysis, US$ 2006-2011

64

Volume Analysis, 2001-2006

66

Volume Analysis, 2006-2011

67

Company and Brand Share Analysis

70

Distribution Analysis

72

Expenditure & consumption per capita

74

Chapter 7 CATEGORY ANALYSIS - CHILLED FRESH PASTA

77

Value Analysis, 2001-2006

77

Value Analysis, 2006-2011

78

Value Analysis, US$ 2001-2006

80

Value Analysis, US$ 2006-2011

80

Volume Analysis, 2001-2006

81

Volume Analysis, 2006-2011

82

Company and Brand Share Analysis

84

Distribution Analysis

86

Expenditure & consumption per capita

88

Chapter 8 CATEGORY ANALYSIS - CHILLED MEAT PRODUCTS

91

Value Analysis, 2001-2006

91

Value Analysis, 2006-2011

92

Value Analysis, US$ 2001-2006

94

Value Analysis, US$ 2006-2011

94

Volume Analysis, 2001-2006

96

Volume Analysis, 2006-2011

97

Company and Brand Share Analysis'

100

Distribution Analysis

103

Expenditure & consumption per capita

105

Chapter 9 CATEGORY ANALYSIS - CHILLED READY MEALS

108

Value Analysis, 2001-2006

108

Value Analysis, 2006-2011

109

Value Analysis, US$ 2001-2006

111

Value Analysis, US$ 2006-2011

112

Volume Analysis, 2001-2006

114

Volume Analysis, 2006-2011

115

Company and Brand Share Analysis

118

Distribution Analysis

121

Expenditure & consumption per capita

123

Chapter 10 CATEGORY ANALYSIS - CHILLED PIZZA

129

Value Analysis, 2001-2006

129

Value Analysis, 2006-2011

130

Value Analysis, US$ 2001-2006

132

Value Analysis, US$ 2006-2011

132

Volume Analysis, 2001-2006

134

Volume Analysis, 2006-2011

135

Company and Brand Share Analysis

138

Distribution Analysis

140

Expenditure & consumption per capita

142

Chapter 11 COUNTRY COMPARISON

145

Value

145

Volume

150

Market Share

155

Chapter 12 HONG KONG SOCIOECONOMIC PROFILE

156

Country Overview

156

Key Facts

157

Political Overview

159

Hong Kong Economic Overview

160

Chapter 13 HONG KONG MACROECONOMIC PROFILE

161

Macroeconomic Indicators

161

Chapter 14 RESEARCH METHODOLOGY

168

Methodology overview

168

Secondary research

169

Market modelling

170

Creating an initial data model

170

Revising the initial data model

170

Creating a final estimate

171

Creating demographic value splits

171

Primary research

171

Data finalisation

171

Ongoing research

172

Chapter 15 APPENDIX

173

Future readings

173

How to contact experts in your industry

173

List of Tables

 

Table 1: Chilled food category definitions

11

Table 2: Chilled food distribution channels

12

Table 3: Hong Kong Chilled food value, 2001-2006 (HKD m, nominal prices)

17

Table 4: Hong Kong Chilled food value forecast, 2006-2011 (HKD m, nominal prices)

19

Table 5: Hong Kong Chilled food value, 2001-2006 (US$ m nominal prices)

21

Table 6: Hong Kong Chilled food value forecast, 2006-2011 (US$ m nominal prices)

22

Table 7: Hong Kong Chilled food volume, 2001-2006 (Kg m)

25

Table 8: Hong Kong Chilled food volume forecast, 2006-2011 (Kg m)

27

Table 9: Hong Kong Chilled food brand share, by value, 2005-2006 (%)

30

Table 10: Hong Kong Chilled food value, by brand 2005-2006 (HKD m nominal prices)

30

Table 11: Hong Kong Chilled food company share by value, 2005-2006 (%)

32

Table 12: Hong Kong Chilled food value, by company, 2005-2006 (HKD m nominal prices)

32

Table 13: Hong Kong Chilled food distribution channels, by value, 2005-2006 (%)

33

Table 14: Hong Kong Chilled food value, by distribution channel, 2005-2006 (HKD m nominal prices)

33

Table 15: Hong Kong Chilled food expenditure per capita, 2001-2006 (HKD, nominal prices)

35

Table 16: Hong Kong Chilled food forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

36

Table 17: Hong Kong Chilled food expenditure per capita, 2001-2006 (US$ nominal prices)

37

Table 18: Hong Kong Chilled food forecast expenditure per capita, 2006-2011 (US$ nominal prices)

38

Table 19: Hong Kong Chilled food consumption per capita, 2001-2006 (Kg)

39

Table 20: Hong Kong Chilled food forecast consumption per capita, 2006-2011 (Kg)

40

Table 21: Tyson Foods Key Facts

41

Table 22: Hong Kong Chilled fish/seafood value, 2001-2006 (HKD m, nominal prices)

44

Table 23: Hong Kong Chilled fish/seafood value forecast, 2006-2011 (HKD m, nominal prices)

45

Table 24: Hong Kong Chilled fish/seafood value, 2001-2006 (US$ m nominal prices)

47

Table 25: Hong Kong Chilled fish/seafood value forecast, 2006-2011 (US$ m nominal prices)

47

Table 26: Hong Kong Chilled fish/seafood volume, 2001-2006 (Kg m)

49

Table 27: Hong Kong Chilled fish/seafood volume forecast, 2006-2011 (Kg m)

50

Table 28: Hong Kong Chilled fish/seafood brand share, by value, 2005-2006 (%)

53

Table 29: Hong Kong Chilled fish/seafood value, by brand 2005-2006 (HKD m nominal prices)

53

Table 30: Hong Kong Chilled fish/seafood company share by value, 2005-2006 (%)

54

Table 31: Hong Kong Chilled fish/seafood value, by company, 2005-2006 (HKD m nominal prices)

54

Table 32: Hong Kong Chilled fish/seafood distribution channels, by value, 2005-2006 (%)

55

Table 33: Hong Kong Chilled fish/seafood value, by distribution channel, 2005-2006 (HKD m nominal prices)

55

Table 34: Hong Kong Chilled fish/seafood expenditure per capita, 2001-2006 (HKD, nominal prices)

57

Table 35: Hong Kong Chilled fish/seafood forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

57

Table 36: Hong Kong Chilled fish/seafood expenditure per capita, 2001-2006 (US$ nominal prices)

58

Table 37: Hong Kong Chilled fish/seafood forecast expenditure per capita, 2006-2011 (US$ nominal prices)

58

Table 38: Hong Kong Chilled fish/seafood consumption per capita, 2001-2006 (Kg)

59

Table 39: Hong Kong Chilled fish/seafood forecast consumption per capita, 2006-2011 (Kg)

59

Table 40: Hong Kong Deli food value, 2001-2006 (HKD m, nominal prices)

60

Table 41: Hong Kong Deli food value forecast, 2006-2011 (HKD m, nominal prices)

61

Table 42: Hong Kong Deli food value, 2001-2006 (US$ m nominal prices)

63

Table 43: Hong Kong Deli food value forecast, 2006-2011 (US$ m nominal prices)

64

Table 44: Hong Kong Deli food volume, 2001-2006 (Kg m)

66

Table 45: Hong Kong Deli food volume forecast, 2006-2011 (Kg m)

67

Table 46: Hong Kong Deli food brand share, by value, 2005-2006 (%)

70

Table 47: Hong Kong Deli food value, by brand 2005-2006 (HKD m nominal prices)

70

Table 48: Hong Kong Deli food company share by value, 2005-2006 (%)

71

Table 49: Hong Kong Deli food value, by company, 2005-2006 (HKD m nominal prices)

71

Table 50: Hong Kong Deli food distribution channels, by value, 2005-2006 (%)

72

Table 51: Hong Kong Deli food value, by distribution channel, 2005-2006 (HKD m nominal prices)

72

Table 52: Hong Kong Deli food expenditure per capita, 2001-2006 (HKD, nominal prices)

74

Table 53: Hong Kong Deli food forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

74

Table 54: Hong Kong Deli food expenditure per capita, 2001-2006 (US$ nominal prices)

75

Table 55: Hong Kong Deli food forecast expenditure per capita, 2006-2011 (US$ nominal prices)

75

Table 56: Hong Kong Deli food consumption per capita, 2001-2006 (Kg)

76

Table 57: Hong Kong Deli food forecast consumption per capita, 2006-2011 (Kg)

76

Table 58: Hong Kong Chilled fresh pasta value, 2001-2006 (HKD m, nominal prices)

77

Table 59: Hong Kong Chilled fresh pasta value forecast, 2006-2011 (HKD m, nominal prices)

78

Table 60: Hong Kong Chilled fresh pasta value, 2001-2006 (US$ m nominal prices)

80

Table 61: Hong Kong Chilled fresh pasta value forecast, 2006-2011 (US$ m nominal prices)

80

Table 62: Hong Kong Chilled fresh pasta volume, 2001-2006 (Kg m)

81

Table 63: Hong Kong Chilled fresh pasta volume forecast, 2006-2011 (Kg m)

82

Table 64: Hong Kong Chilled fresh pasta brand share, by value, 2005-2006 (%)

84

Table 65: Hong Kong Chilled fresh pasta value, by brand 2005-2006 (HKD m nominal prices)

84

Table 66: Hong Kong Chilled fresh pasta company share by value, 2005-2006 (%)

85

Table 67: Hong Kong Chilled fresh pasta value, by company, 2005-2006 (HKD m nominal prices)

85

Table 68: Hong Kong Chilled fresh pasta distribution channels, by value, 2005-2006 (%)

86

Table 69: Hong Kong Chilled fresh pasta value, by distribution channel, 2005-2006 (HKD m nominal prices)

86

Table 70: Hong Kong Chilled fresh pasta expenditure per capita, 2001-2006 (HKD, nominal prices)

88

Table 71: Hong Kong Chilled fresh pasta forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

88

Table 72: Hong Kong Chilled fresh pasta expenditure per capita, 2001-2006 (US$ nominal prices)

89

Table 73: Hong Kong Chilled fresh pasta forecast expenditure per capita, 2006-2011 (US$ nominal prices)

89

Table 74: Hong Kong Chilled fresh pasta consumption per capita, 2001-2006 (Kg)

90

Table 75: Hong Kong Chilled fresh pasta forecast consumption per capita, 2006-2011 (Kg)

90

Table 76: Hong Kong Chilled meat products value, 2001-2006 (HKD m, nominal prices)

91

Table 77: Hong Kong Chilled meat products value forecast, 2006-2011 (HKD m, nominal prices)

92

Table 78: Hong Kong Chilled meat products value, 2001-2006 (US$ m nominal prices)

94

Table 79: Hong Kong Chilled meat products value forecast, 2006-2011 (US$ m nominal prices)

94

Table 80: Hong Kong Chilled meat products volume, 2001-2006 (Kg m)

96

Table 81: Hong Kong Chilled meat products volume forecast, 2006-2011 (Kg m)

97

Table 82: Hong Kong Chilled meat products brand share, by value, 2005-2006 (%)

100

Table 83: Hong Kong Chilled meat products value, by brand 2005-2006 (HKD m nominal prices)

100

Table 84: Hong Kong Chilled meat products company share by value, 2005-2006 (%)

102

Table 85: Hong Kong Chilled meat products value, by company, 2005-2006 (HKD m nominal prices)

102

Table 86: Hong Kong Chilled meat products distribution channels, by value, 2005-2006 (%)

103

Table 87: Hong Kong Chilled meat products value, by distribution channel, 2005-2006 (HKD m nominal prices)

103

Table 88: Hong Kong Chilled meat products expenditure per capita, 2001-2006 (HKD, nominal prices)

105

Table 89: Hong Kong Chilled meat products forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

105

Table 90: Hong Kong Chilled meat products expenditure per capita, 2001-2006 (US$ nominal prices)

106

Table 91: Hong Kong Chilled meat products forecast expenditure per capita, 2006-2011 (US$ nominal prices)

106

Table 92: Hong Kong Chilled meat products consumption per capita, 2001-2006 (Kg)

107

Table 93: Hong Kong Chilled meat products forecast consumption per capita, 2006-2011 (Kg)

107

Table 94: Hong Kong Chilled ready meals value, 2001-2006 (HKD m, nominal prices)

108

Table 95: Hong Kong Chilled ready meals value forecast, 2006-2011 (HKD m, nominal prices)

109

Table 96: Hong Kong Chilled ready meals value, 2001-2006 (US$ m nominal prices)

111

Table 97: Hong Kong Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices)

112

Table 98: Hong Kong Chilled ready meals volume, 2001-2006 (Kg m)

114

Table 99: Hong Kong Chilled ready meals volume forecast, 2006-2011 (Kg m)

115

Table 100: Hong Kong Chilled ready meals brand share, by value, 2005-2006 (%)

118

Table 101: Hong Kong Chilled ready meals value, by brand 2005-2006 (HKD m nominal prices)

118

Table 102: Hong Kong Chilled ready meals company share by value, 2005-2006 (%)

120

Table 103: Hong Kong Chilled ready meals value, by company, 2005-2006 (HKD m nominal prices)

120

Table 104: Hong Kong Chilled ready meals distribution channels, by value, 2005-2006 (%)

121

Table 105: Hong Kong Chilled ready meals value, by distribution channel, 2005-2006 (HKD m nominal prices)

121

Table 106: Hong Kong Chilled ready meals expenditure per capita, 2001-2006 (HKD, nominal prices)

123

Table 107: Hong Kong Chilled ready meals forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

124

Table 108: Hong Kong Chilled ready meals expenditure per capita, 2001-2006 (US$ nominal prices)

125

Table 109: Hong Kong Chilled ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices)

126

Table 110: Hong Kong Chilled ready meals consumption per capita, 2001-2006 (Kg)

127

Table 111: Hong Kong Chilled ready meals forecast consumption per capita, 2006-2011 (Kg)

128

Table 112: Hong Kong Chilled pizza value, 2001-2006 (HKD m, nominal prices)

129

Table 113: Hong Kong Chilled pizza value forecast, 2006-2011 (HKD m, nominal prices)

130

Table 114: Hong Kong Chilled pizza value, 2001-2006 (US$ m nominal prices)

132

Table 115: Hong Kong Chilled pizza value forecast, 2006-2011 (US$ m nominal prices)

132

Table 116: Hong Kong Chilled pizza volume, 2001-2006 (Kg m)

134

Table 117: Hong Kong Chilled pizza volume forecast, 2006-2011 (Kg m)

135

Table 118: Hong Kong Chilled pizza brand share, by value, 2005-2006 (%)

138

Table 119: Hong Kong Chilled pizza value, by brand 2005-2006 (HKD m nominal prices)

138

Table 120: Hong Kong Chilled pizza company share by value, 2005-2006 (%)

139

Table 121: Hong Kong Chilled pizza value, by company, 2005-2006 (HKD m nominal prices)

139

Table 122: Hong Kong Chilled pizza distribution channels, by value, 2005-2006 (%)

140

Table 123: Hong Kong Chilled pizza value, by distribution channel, 2005-2006 (HKD m nominal prices)

140

Table 124: Hong Kong Chilled pizza expenditure per capita, 2001-2006 (HKD, nominal prices)

142

Table 125: Hong Kong Chilled pizza forecast expenditure per capita, 2006-2011 (HKD, nominal prices)

142

Table 126: Hong Kong Chilled pizza expenditure per capita, 2001-2006 (US$ nominal prices)

143

Table 127: Hong Kong Chilled pizza forecast expenditure per capita, 2006-2011 (US$ nominal prices)

143

Table 128: Hong Kong Chilled pizza consumption per capita, 2001-2006 (Kg)

144

Table 129: Hong Kong Chilled pizza forecast consumption per capita, 2006-2011 (Kg)

144

Table 130: Global Chilled food market value, 2006

145

Table 131: Global Chilled food market split (value terms (US$ m), 2006) - Top 5 countries

148

Table 132: Global Chilled food market volume, 2006

150

Table 133: Global Chilled food market split (volume terms, 2006) - Top 5 countries

153

Table 134: Leading players - Top 5 countries

155

Table 135: Hong Kong Key Facts

157

Table 136: Hong Kong population, by age group, 2000-2005 (millions)

161

Table 137: Hong Kong population forecast, by age group, 2005-2010 (millions)

162

Table 138: Hong Kong population, by gender, 2000-2005 (millions)

162

Table 139: Hong Kong population forecast, by gender, 2005-2010 (millions)

163

Table 140: Hong Kong real GDP, 2000-2005 (HKD bn, 2005 prices)

163

Table 141: Hong Kong real GDP forecast, 2005-2010 (HKD bn, 2005 prices)

164

Table 142: Hong Kong nominal GDP, 2000-2005 (HKD bn, nominal prices)

164

Table 143: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices)

165

Table 144: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices)

165

Table 145: Hong Kong consumer price index, 2000-2005 (2000=100)

166

Table 146: Hong Kong consumer price index, 2005-2010 (2000=100)

166

Table 147: Hong Kong exchange rate, 2000-2005

167

List of Figures

 

Figure 1: Hong Kong Chilled food value & value forecast, 2001-2011 (HKD m, nominal prices)

20

Figure 2: Hong Kong Chilled food category growth comparison, by value, 2001-2011

23

Figure 3: Hong Kong Chilled food volume & volume forecast, 2001-2011 (Kg m)

28

Figure 4: Hong Kong Chilled food category growth comparison, by volume, 2001-2011

29

Figure 5: Hong Kong Chilled food company share, by value, 2005-2006 (%)

31

Figure 6: Hong Kong Chilled food distribution channels, by value, 2005-2006(%)

34

Figure 7: Hong Kong Chilled fish/seafood value & value forecast, 2001-2011 (HKD m, nominal prices)

46

Figure 8: Hong Kong Chilled fish/seafood category growth comparison, by value, 2001-2011

48

Figure 9: Hong Kong Chilled fish/seafood volume & volume forecast, 2001-2011 (Kg m)

51

Figure 10: Hong Kong Chilled fish/seafood category growth comparison, by volume, 2001-2011

52

Figure 11: Hong Kong Chilled fish/seafood distribution channels, by value, 2005-2006(%)

56

Figure 12: Hong Kong Deli food value & value forecast, 2001-2011 (HKD m, nominal prices)

62

Figure 13: Hong Kong Deli food category growth comparison, by value, 2001-2011

65

Figure 14: Hong Kong Deli food volume & volume forecast, 2001-2011 (Kg m)

68

Figure 15: Hong Kong Deli food category growth comparison, by volume, 2001-2011

69

Figure 16: Hong Kong Deli food distribution channels, by value, 2005-2006(%)

73

Figure 17: Hong Kong Chilled fresh pasta value & value forecast, 2001-2011 (HKD m, nominal prices)

79

Figure 18: Hong Kong Chilled fresh pasta volume & volume forecast, 2001-2011 (Kg m)

83

Figure 19: Hong Kong Chilled fresh pasta distribution channels, by value, 2005-2006(%)

87

Figure 20: Hong Kong Chilled meat products value & value forecast, 2001-2011 (HKD m, nominal prices)

93

Figure 21: Hong Kong Chilled meat products category growth comparison, by value, 2001-2011

95

Figure 22: Hong Kong Chilled meat products volume & volume forecast, 2001-2011 (Kg m)

98

Figure 23: Hong Kong Chilled meat products category growth comparison, by volume, 2001-2011

99

Figure 24: Hong Kong Chilled meat products company share, by value, 2005-2006 (%)

101

Figure 25: Hong Kong Chilled meat products distribution channels, by value, 2005-2006(%)

104

Figure 26: Hong Kong Chilled ready meals value & value forecast, 2001-2011 (HKD m, nominal prices)

110

Figure 27: Hong Kong Chilled ready meals category growth comparison, by value, 2001-2011

113

Figure 28: Hong Kong Chilled ready meals volume & volume forecast, 2001-2011 (Kg m)

116

Figure 29: Hong Kong Chilled ready meals category growth comparison, by volume, 2001-2011

117

Figure 30: Hong Kong Chilled ready meals company share, by value, 2005-2006 (%)

119

Figure 31: Hong Kong Chilled ready meals distribution channels, by value, 2005-2006(%)

122

Figure 32: Hong Kong Chilled pizza value & value forecast, 2001-2011 (HKD m, nominal prices)

131

Figure 33: Hong Kong Chilled pizza category growth comparison, by value, 2001-2011

133

Figure 34: Hong Kong Chilled pizza volume & volume forecast, 2001-2011 (Kg m)

136

Figure 35: Hong Kong Chilled pizza category growth comparison, by volume, 2001-2011

137

Figure 36: Hong Kong Chilled pizza distribution channels, by value, 2005-2006(%)

141

Figure 37: Global Chilled food market split (value terms, 2006) - Top 5 countries

146

Figure 38: Global Chilled food market value, 2001 - 2006 (Top 5 countries)

149

Figure 39: Global Chilled food market split (volume terms, 2006) - Top 5 countries

151

Figure 40: Global Chilled food market volume, 2001 - 2006 (Top 5 countries)

154

Figure 41: Map of Hong Kong

158

Figure 42: Annual data review process

169

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