发布时间：2008.7

摘要

Overview

Introduction

This databook is a detailed information resource covering all the key data points on Chilled Food in Malaysia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

• Contains information on 7 categories: Chilled fish/seafood, Fresh pasta, Meat products, Sandwiches/salads, Pizza, Chilled ready meals & Deli food

• Provides market value, volume, expenditure and consumption data by market, segment and subsegment

• Includes company and brand share data by categories

Report Highlights

The market for Chilled Food in Malaysia increased between 2001-2006, growing at an average annual rate of 6.5%.

The leading company in the market in 2006 was Farm best. The second-largest player was Gardenia Snd Bhd with DC Organic Snd Bhd in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Chilled Food markets

• Understand consumers' consumption and expenditure patterns

• Understand the future direction of the market with reliable historical data and full five year forecasting

目录及图表

Chapter 1 EXECUTIVE SUMMARY	2
Summary Market Level - Chilled Food	2
Market Value	2
Market Value Forecast	2
Market Volume	2
Market Volume Forecast	2
Market Segmentation	2
Market Share	2
Summary category level - Deli food	3
Market Value	3
Market Value Forecast	3
Market Volume	3
Market Volume Forecast	3
Market Segmentation	3
Summary category level - Chilled fresh pasta	4
Market Value	4
Market Value Forecast	4
Market Volume	4
Market Volume Forecast	4
Market Share	4
Summary category level - Chilled meat products	5
Market Value	5
Market Value Forecast	5
Market Volume	5
Market Volume Forecast	5
Market Segmentation	5
Market Share	5
Summary category level - Chilled ready meals	6
Market Value	6
Market Value Forecast	6
Market Volume	6
Market Volume Forecast	6
Market Segmentation	6
Market Share	6
Chapter 2 INTRODUCTION	7
What is this report about?	7
How to use this report	7
Market Definition	8
TABLE OF CONTENTS	11
LIST OF FIGURES	12
LIST OF TABLES	13
Chapter 3 MARKET OVERVIEW	14
Value Analysis, 2001-2006	14
Value Analysis, 2006-2011	16
Value Analysis, US$ 2001-2006	19
Value Analysis, US$ 2006-2011	20
Volume Analysis, 2001-2006	22
Volume Analysis, 2006-2011	24
Company and Brand Share Analysis	28
Distribution Analysis	31
Expenditure & consumption per capita	33
Chapter 4 LEADING COMPANY PROFILES	39
Tyson Foods, Inc.	39
Chapter 5 CATEGORY ANALYSIS - DELI FOOD	42
Value Analysis, 2001-2006	42
Value Analysis, 2006-2011	43
Value Analysis, US$ 2001-2006	45
Value Analysis, US$ 2006-2011	45
Volume Analysis, 2001-2006	47
Volume Analysis, 2006-2011	48
Company and Brand Share Analysis	51
Distribution Analysis	53
Expenditure & consumption per capita	55
Chapter 6 CATEGORY ANALYSIS - CHILLED FRESH PASTA	58
Value Analysis, 2001-2006	58
Value Analysis, 2006-2011	59
Value Analysis, US$ 2001-2006	61
Value Analysis, US$ 2006-2011	61
Volume Analysis, 2001-2006	62
Volume Analysis, 2006-2011	63
Company and Brand Share Analysis	65
Distribution Analysis	68
Expenditure & consumption per capita	70
Chapter 7 CATEGORY ANALYSIS - CHILLED MEAT PRODUCTS	73
Value Analysis, 2001-2006	73
Value Analysis, 2006-2011	74
Value Analysis, US$ 2001-2006	76
Value Analysis, US$ 2006-2011	76
Volume Analysis, 2001-2006	78
Volume Analysis, 2006-2011	79
Company and Brand Share Analysis	82
Distribution Analysis	84
Expenditure & consumption per capita	86
Chapter 8 CATEGORY ANALYSIS - CHILLED READY MEALS	89
Value Analysis, 2001-2006	89
Value Analysis, 2006-2011	90
Value Analysis, US$ 2001-2006	92
Value Analysis, US$ 2006-2011	93
Volume Analysis, 2001-2006	95
Volume Analysis, 2006-2011	96
Company and Brand Share Analysis	99
Distribution Analysis	102
Expenditure & consumption per capita	104
Chapter 9 COUNTRY COMPARISON	109
Value	109
Volume	114
Market Share	119
Chapter 10 MALAYSIA SOCIOECONOMIC PROFILE	120
Country Overview	120
Key Facts	121
Political Overview	122
Malaysia Economic Overview	123
Chapter 11 MALAYSIA MACROECONOMIC PROFILE	124
Macroeconomic Indicators	124
Chapter 12 RESEARCH METHODOLOGY	131
Methodology overview	131
Secondary research	132
Market modelling	133
Creating an initial data model	133
Revising the initial data model	133
Creating a final estimate	134
Creating demographic value splits	134
Primary research	134
Data finalisation	134
Ongoing research	135
CHAPTER 13 APPENDIX	136
Future readings	136
How to contact experts in your industry	136
List of Tables
Table 1: Chilled food category definitions	9
Table 2: Chilled food distribution channels	10
Table 3: Malaysia Chilled food value, 2001-2006 (MYR m, nominal prices)	15
Table 4: Malaysia Chilled food value forecast, 2006-2011 (MYR m, nominal prices)	17
Table 5: Malaysia Chilled food value, 2001-2006 (US$ m nominal prices)	19
Table 6: Malaysia Chilled food value forecast, 2006-2011 (US$ m nominal prices)	20
Table 7: Malaysia Chilled food volume, 2001-2006 (Kg m)	23
Table 8: Malaysia Chilled food volume forecast, 2006-2011 (Kg m)	25
Table 9: Malaysia Chilled food brand share, by value, 2005-2006 (%)	28
Table 10: Malaysia Chilled food value, by brand 2005-2006 (MYR m nominal prices)	28
Table 11: Malaysia Chilled food company share by value, 2005-2006 (%)	30
Table 12: Malaysia Chilled food value, by company, 2005-2006 (MYR m nominal prices)	30
Table 13: Malaysia Chilled food distribution channels, by value, 2005-2006 (%)	31
Table 14: Malaysia Chilled food value, by distribution channel, 2005-2006 (MYR m nominal prices)	31
Table 15: Malaysia Chilled food expenditure per capita, 2001-2006 (MYR, nominal prices)	33
Table 16: Malaysia Chilled food forecast expenditure per capita, 2006-2011 (MYR, nominal prices)	34
Table 17: Malaysia Chilled food expenditure per capita, 2001-2006 (US$ nominal prices)	35
Table 18: Malaysia Chilled food forecast expenditure per capita, 2006-2011 (US$ nominal prices)	36
Table 19: Malaysia Chilled food consumption per capita, 2001-2006 (Kg)	37
Table 20: Malaysia Chilled food forecast consumption per capita, 2006-2011 (Kg)	38
Table 21: Tyson Foods, Inc.. Key Facts	39
Table 22: Malaysia Deli food value, 2001-2006 (MYR m, nominal prices)	42
Table 23: Malaysia Deli food value forecast, 2006-2011 (MYR m, nominal prices)	43
Table 24: Malaysia Deli food value, 2001-2006 (US$ m nominal prices)	45
Table 25: Malaysia Deli food value forecast, 2006-2011 (US$ m nominal prices)	45
Table 26: Malaysia Deli food volume, 2001-2006 (Kg m)	47
Table 27: Malaysia Deli food volume forecast, 2006-2011 (Kg m)	48
Table 28: Malaysia Deli food brand share, by value, 2005-2006 (%)	51
Table 29: Malaysia Deli food value, by brand 2005-2006 (MYR m nominal prices)	51
Table 30: Malaysia Deli food company share by value, 2005-2006 (%)	52
Table 31: Malaysia Deli food value, by company, 2005-2006 (MYR m nominal prices)	52
Table 32: Malaysia Deli food distribution channels, by value, 2005-2006 (%)	53
Table 33: Malaysia Deli food value, by distribution channel, 2005-2006 (MYR m nominal prices)	53
Table 34: Malaysia Deli food expenditure per capita, 2001-2006 (MYR, nominal prices)	55
Table 35: Malaysia Deli food forecast expenditure per capita, 2006-2011 (MYR, nominal prices)	55
Table 36: Malaysia Deli food expenditure per capita, 2001-2006 (US$ nominal prices)	56
Table 37: Malaysia Deli food forecast expenditure per capita, 2006-2011 (US$ nominal prices)	56
Table 38: Malaysia Deli food consumption per capita, 2001-2006 (Kg)	57
Table 39: Malaysia Deli food forecast consumption per capita, 2006-2011 (Kg)	57
Table 40: Malaysia Chilled fresh pasta value, 2001-2006 (MYR m, nominal prices)	58
Table 41: Malaysia Chilled fresh pasta value forecast, 2006-2011 (MYR m, nominal prices)	59
Table 42: Malaysia Chilled fresh pasta value, 2001-2006 (US$ m nominal prices)	61
Table 43: Malaysia Chilled fresh pasta value forecast, 2006-2011 (US$ m nominal prices)	61
Table 44: Malaysia Chilled fresh pasta volume, 2001-2006 (Kg m)	62
Table 45: Malaysia Chilled fresh pasta volume forecast, 2006-2011 (Kg m)	63
Table 46: Malaysia Chilled fresh pasta brand share, by value, 2005-2006 (%)	65
Table 47: Malaysia Chilled fresh pasta value, by brand 2005-2006 (MYR m nominal prices)	65
Table 48: Malaysia Chilled fresh pasta company share by value, 2005-2006 (%)	67
Table 49: Malaysia Chilled fresh pasta value, by company, 2005-2006 (MYR m nominal prices)	67
Table 50: Malaysia Chilled fresh pasta distribution channels, by value, 2005-2006 (%)	68
Table 51: Malaysia Chilled fresh pasta value, by distribution channel, 2005-2006 (MYR m nominal prices)	68
Table 52: Malaysia Chilled fresh pasta expenditure per capita, 2001-2006 (MYR, nominal prices)	70
Table 53: Malaysia Chilled fresh pasta forecast expenditure per capita, 2006-2011 (MYR, nominal prices)	70
Table 54: Malaysia Chilled fresh pasta expenditure per capita, 2001-2006 (US$ nominal prices)	71
Table 55: Malaysia Chilled fresh pasta forecast expenditure per capita, 2006-2011 (US$ nominal prices)	71
Table 56: Malaysia Chilled fresh pasta consumption per capita, 2001-2006 (Kg)	72
Table 57: Malaysia Chilled fresh pasta forecast consumption per capita, 2006-2011 (Kg)	72
Table 58: Malaysia Chilled meat products value, 2001-2006 (MYR m, nominal prices)	73
Table 59: Malaysia Chilled meat products value forecast, 2006-2011 (MYR m, nominal prices)	74
Table 60: Malaysia Chilled meat products value, 2001-2006 (US$ m nominal prices)	76
Table 61: Malaysia Chilled meat products value forecast, 2006-2011 (US$ m nominal prices)	76
Table 62: Malaysia Chilled meat products volume, 2001-2006 (Kg m)	78
Table 63: Malaysia Chilled meat products volume forecast, 2006-2011 (Kg m)	79
Table 64: Malaysia Chilled meat products brand share, by value, 2005-2006 (%)	82
Table 65: Malaysia Chilled meat products value, by brand 2005-2006 (MYR m nominal prices)	82
Table 66: Malaysia Chilled meat products company share by value, 2005-2006 (%)	83
Table 67: Malaysia Chilled meat products value, by company, 2005-2006 (MYR m nominal prices)	83
Table 68: Malaysia Chilled meat products distribution channels, by value, 2005-2006 (%)	84
Table 69: Malaysia Chilled meat products value, by distribution channel, 2005-2006 (MYR m nominal prices)	84
Table 70: Malaysia Chilled meat products expenditure per capita, 2001-2006 (MYR, nominal prices)	86
Table 71: Malaysia Chilled meat products forecast expenditure per capita, 2006-2011 (MYR, nominal prices)	86
Table 72: Malaysia Chilled meat products expenditure per capita, 2001-2006 (US$ nominal prices)	87
Table 73: Malaysia Chilled meat products forecast expenditure per capita, 2006-2011 (US$ nominal prices)	87
Table 74: Malaysia Chilled meat products consumption per capita, 2001-2006 (Kg)	88
Table 75: Malaysia Chilled meat products forecast consumption per capita, 2006-2011 (Kg)	88
Table 76: Malaysia Chilled ready meals value, 2001-2006 (MYR m, nominal prices)	89
Table 77: Malaysia Chilled ready meals value forecast, 2006-2011 (MYR m, nominal prices)	90
Table 78: Malaysia Chilled ready meals value, 2001-2006 (US$ m nominal prices)	92
Table 79: Malaysia Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices)	93
Table 80: Malaysia Chilled ready meals volume, 2001-2006 (Kg m)	95
Table 81: Malaysia Chilled ready meals volume forecast, 2006-2011 (Kg m)	96
Table 82: Malaysia Chilled ready meals brand share, by value, 2005-2006 (%)	99
Table 83: Malaysia Chilled ready meals value, by brand 2005-2006 (MYR m nominal prices)	99
Table 84: Malaysia Chilled ready meals company share by value, 2005-2006 (%)	101
Table 85: Malaysia Chilled ready meals value, by company, 2005-2006 (MYR m nominal prices)	101
Table 86: Malaysia Chilled ready meals distribution channels, by value, 2005-2006 (%)	102
Table 87: Malaysia Chilled ready meals value, by distribution channel, 2005-2006 (MYR m nominal prices)	102
Table 88: Malaysia Chilled ready meals expenditure per capita, 2001-2006 (MYR, nominal prices)	104
Table 89: Malaysia Chilled ready meals forecast expenditure per capita, 2006-2011 (MYR, nominal prices)	105
Table 90: Malaysia Chilled ready meals expenditure per capita, 2001-2006 (US$ nominal prices)	106
Table 91: Malaysia Chilled ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices)	107
Table 92: Malaysia Chilled ready meals consumption per capita, 2001-2006 (Kg)	108
Table 93: Malaysia Chilled ready meals forecast consumption per capita, 2006-2011 (Kg)	108
Table 94: Global Chilled food market value, 2006	109
Table 95: Global Chilled food market split (value terms (US$ m), 2006) - Top 5 countries	112
Table 96: Global Chilled food market volume, 2006	114
Table 97: Global Chilled food market split (volume terms, 2006) - Top 5 countries	117
Table 98: Leading players - Top 5 countries	119
Table 99: Malaysia Key Facts	121
Table 100: Malaysia population, by age group, 2000-2005 (millions)	124
Table 101: Malaysia population forecast, by age group, 2005-2010 (millions)	125
Table 102: Malaysia population, by gender, 2000-2005 (millions)	125
Table 103: Malaysia population forecast, by gender, 2005-2010 (millions)	126
Table 104: Malaysia real GDP, 2000-2005 (MYP bn, 2005 prices)	126
Table 105: Malaysia real GDP forecast, 2005-2010 (MYP bn, 2005 prices)	127
Table 106: Malaysia nominal GDP, 2000-2005 (MYP bn, nominal prices)	127
Table 107: Malaysia real GDP, 2000-2005 (US$ bn, 2005 prices)	128
Table 108: Malaysia real GDP forecast, 2005-2010 (US$ bn, 2005 prices)	128
Table 109: Malaysia consumer price index, 2000-2005 (2000=100)	129
Table 110: Malaysia consumer price index, 2005-2010 (2000=100)	129
Table 111: Malaysia exchange rate, 2000-2005	130
List of Figures
Figure 1: Malaysia Chilled food value & value forecast, 2001-2011 (MYR m, nominal prices)	18
Figure 2: Malaysia Chilled food category growth comparison, by value, 2001-2011	21
Figure 3: Malaysia Chilled food volume & volume forecast, 2001-2011 (Kg m)	26
Figure 4: Malaysia Chilled food category growth comparison, by volume, 2001-2011	27
Figure 5: Malaysia Chilled food company share, by value, 2005-2006 (%)	29
Figure 6: Malaysia Chilled food distribution channels, by value, 2005-2006 (%)	32
Figure 7: Malaysia Deli food value & value forecast, 2001-2011 (MYR m, nominal prices)	44
Figure 8: Malaysia Deli food category growth comparison, by value, 2001-2011	46
Figure 9: Malaysia Deli food volume & volume forecast, 2001-2011 (Kg m)	49
Figure 10: Malaysia Deli food category growth comparison, by volume, 2001-2011	50
Figure 11: Malaysia Deli food distribution channels, by value, 2005-2006 (%)	54
Figure 12: Malaysia Chilled fresh pasta value & value forecast, 2001-2011 (MYR m, nominal prices)	60
Figure 13: Malaysia Chilled fresh pasta volume & volume forecast, 2001-2011 (Kg m)	64
Figure 14: Malaysia Chilled fresh pasta company share, by value, 2005-2006 (%)	66
Figure 15: Malaysia Chilled fresh pasta distribution channels, by value, 2005-2006 (%)	69
Figure 16: Malaysia Chilled meat products value & value forecast, 2001-2011 (MYR m, nominal prices)	75
Figure 17: Malaysia Chilled meat products category growth comparison, by value, 2001-2011	77
Figure 18: Malaysia Chilled meat products volume & volume forecast, 2001-2011 (Kg m)	80
Figure 19: Malaysia Chilled meat products category growth comparison, by volume, 2001-2011	81
Figure 20: Malaysia Chilled meat products distribution channels, by value, 2005-2006 (%)	85
Figure 21: Malaysia Chilled ready meals value & value forecast, 2001-2011 (MYR m, nominal prices)	91
Figure 22: Malaysia Chilled ready meals category growth comparison, by value, 2001-2011	94
Figure 23: Malaysia Chilled ready meals volume & volume forecast, 2001-2011 (Kg m)	97
Figure 24: Malaysia Chilled ready meals category growth comparison, by volume, 2001-2011	98
Figure 25: Malaysia Chilled ready meals company share, by value, 2005-2006 (%)	100
Figure 26: Malaysia Chilled ready meals distribution channels, by value, 2005-2006 (%)	103
Figure 27: Global Chilled food market split (value terms, 2006) - Top 5 countries	110
Figure 28: Global Chilled food market value, 2001 - 2006 (Top 5 countries)	113
Figure 29: Global Chilled food market split (volume terms, 2006) - Top 5 countries	115
Figure 30: Global Chilled food market volume, 2001 - 2006 (Top 5 countries)	118
Figure 31: Map of Malaysia	121
Figure 32: Annual data review process	132