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摘要

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Mozartjahr 2006: A Tourist Magnet Offering Many Cultural Highlights

In 2006, many thousands of events commemorated the 250th anniversary of the birth of Austria's most influential classical composer Wolfgang Amadeus Mozart. "Mozartjahr" attracted citizens from Austria and the world to come and celebrate, hear Mozart's classical masterpieces, and to review an important part of Austria's cultural heritage. The professionally organised and staged performances in Mozart's birthplace Salzburg, his residential city of Vienna and elsewhere were the cultural highlights of 2006 and an enormous tourism success.

Russians Flocked to Austria Although Fewer Western Europeans Visited

The year 2006 saw stagnation in tourist numbers to Austria as slightly fewer visitors came from the traditionally strong countries such as Germany or Italy due to the rather modest performance of Western European economies in recent years. As a positive surprise, however, tourist numbers from the new EU member states and from distant countries such as Russia, Japan, the US or Australia are strongly on the rise. Tourists from these countries seem to have discovered the beauty and diversity of Austria as they come to see cultural and historic sites just as much as to enjoy winter sports activities and hiking in the Alps. Russians are the strongest growing tourist group as they flock to Austria's ski resorts and casinos.

2006 Confirmed the Trend Towards Short but Luxurious Stays in Austria

Recent years have shown that foreign and national tourists appreciate Austria more and more as a destination for relatively short but high-quality holidays or business stays. The newly introduced hotel quality label "Superior" is appreciated by visitors, just like the short and intensive city breaks or relaxing and healing spa days. With the country appreciated for its natural beauty and modern facilities, all Austrian tourism services place the unifying emphasis on "quality".

On-line Sales Boom in 2006

On-line sales and services were booming in 2006 as they showed strong share growth in almost all areas of tourism. On-line platforms such as Tiscover.at or Austria.com are very popular due to their expanded product ranges, which make them attractive for use by both hotels and individual consumers.

Health and Wellness Tourism Gaining the Spotlight

2006 was the year in which health and wellness made a definite breakthrough from a niche sector into a strong and potential growth sector within the Austrian tourism landscape.

Positive Expectations for the European Football Championship Euro 2008

In view of its hosting of the European football championship, Euro 2008, together with Switzerland, Austria and its population are looking forward to welcoming many European tourists to the four tournament cities of Vienna, Salzburg, Innsbruck, and Klagenfurt. Expectations are also high from a tourism perspective, as many Austrians hope that the fans will not only come to watch football but also to see the beauty and diversity of their country. In any case, the marketing machinery by the national tourist board and organisers is running at full speed.

目录及图表

Table of contents

TRAVEL AND TOURISM IN AUSTRIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Mozartjahr 2006: A Tourist Magnet Offering Many Cultural Highlights

Russians Flocked to Austria Although Fewer Western Europeans Visited

2006 Confirmed the Trend Towards Short but Luxurious Stays in Austria

On-line Sales Boom in 2006

Health and Wellness Tourism Gaining the Spotlight

Positive Expectations for the European Football Championship Euro 2008

KEY TRENDS AND DEVELOPMENTS

Economic Drivers

Legislative Environment

Government Tourism Policy and Sustainable Tourism

Consumer Lifestyles

Low-cost Carrier Development

Emerging Niche Sectors

Internet Developments

Mozartjahr 2006: Commemoration of Mozart's 250th Birthday

Austria Co-hosting the European Football Championship Euro 2008

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005/2006

Table 2 Holiday Demographic Trends 2001-2006

Table 3 Holiday Takers by Sex 2001-2006

Table 4 Holiday Takers by Age 2001-2006

Table 5 Length of Domestic Trip: 2001-2006

Table 6 Length of Outbound Departure: 2001-2006

Table 7 Seasonality of Trips 2005/2006

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2001-2006

DEFINITIONS

Tourism Parameters

Travel Accommodation

Transportation

Car Rental

Travel Retail

Tourist Attractions

Health and Wellness

Internet Sales

Internet Sales: Dynamic Packaging

Internet Sales: Traditional Package Holiday

Sustainable Tourism

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - AUSTRIA

ARAC GMBH - TRAVEL AND TOURISM - AUSTRIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 ARAC GmbH: Key Facts

Summary 3 ARAC GmbH: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 ARAC GmbH: Competitive Position 2006

AUSTRIAN AIRLINES AG - TRAVEL AND TOURISM - AUSTRIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Austrian Airlines AG: Key Facts

Summary 6 Austrian Airlines AG: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Austrian Airlines AG: Competitive Position 2006

ÖBB-HOLDING AG - TRAVEL AND TOURISM - AUSTRIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 ÖBB-Holding AG: Key Facts

Summary 9 ÖBB-Holding AG: Operational Indicators 2003-2005

COMPANY BACKGROUND

COMPETITIVE POSITIONING

ÖSTERREICHISCHES VERKEHRSBüRO AG - TRAVEL AND TOURISM - AUSTRIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Österreichisches Verkehrsbüro AG: Key Facts

Summary 11 Österreichisches Verkehrsbüro Group: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Österreichisches Verkehrsbüro AG: Competitive Position 2006

TISCOVER AG - TRAVEL AND TOURISM - AUSTRIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Tiscover AG: Key Facts

Summary 14 Tiscover AG: Operational Indicators 2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

TOURISM FLOWS INBOUND IN AUSTRIA

HEADLINES

TRENDS

COUNTRY OF ORIGIN

INBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

INCOMING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 9 Arrivals by Country of Origin: 2001-2006

Table 10 Arrivals by Purpose of Visit: 2001-2006

Table 11 Leisure Arrivals by Type 2005-2006

Table 12 Business Arrivals: MICE Penetration 2005-2006

Table 13 Arrivals by Method of Transport: 2001-2006

Table 14 Incoming Tourist Receipts by Country 2001-2006

Table 15 Tourism Expenditure by Sector: Value 2001-2006

Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006

Table 17 Forecast Arrivals: 2006-2011

Table 18 Forecast Incoming Tourism Receipts: 2006-2011

TOURISM FLOWS OUTBOUND IN AUSTRIA

HEADLINES

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

OUTBOUND DEMOGRAPHIC PROFILE

OUTGOING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 19 Departures by Destination: 2001-2006

Table 20 Leisure Departures by Type 2005-2006

Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006

Table 22 Departures by Mode of Transport: 2001-2006

Table 23 Departures by Purpose of Visit: 2001-2006

Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006

Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006

Table 26 Forecast Departures: 2006-2011

Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011

TOURISM FLOWS DOMESTIC IN AUSTRIA

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

DOMESTIC TOURISM RECEIPTS

PROSPECTS

SECTOR DATA

Table 28 Domestic Tourist Expenditure: 2001-2006

Table 29 Expenditure per Domestic Trip: 2001-2006

Table 30 Domestic Trips by Destination: 2001-2006

Table 31 Domestic Trips by Purpose of Visit: 2001-2006

Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006

Table 33 Forecast Domestic Tourism: 2006-2011

Table 34 Forecast Domestic Tourist Expenditure: 2006-2011

TRAVEL ACCOMMODATION IN AUSTRIA

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 35 Travel Accommodation Sales by Sector: Value 2001-2006

Table 36 Travel Accommodation by Sector: Units 2001-2006

Table 37 Regional Hotel Parameters 2006

Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 39 Hotel National Brand Owners by Key Performance Indicators 2006

Table 40 Hotel National Brand Owners by Market Share 2002-2006

Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011

Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011

Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011

TRANSPORTATION IN AUSTRIA

HEADLINES

TRENDS

AIRLINES

PRIVATE JETS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Transportation Sales by Sector: Value 2001-2006

Table 45 Airline Capacity: 2001-2006

Table 46 Airline Utilisation: 2001-2006

Table 47 Airline % Utilisation 2001-2006

Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006

Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006

Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 51 Airlines Key Performance Indicators 2006

Table 52 Airline Market Shares 2002-2006

Table 53 Forecast Transportation Sales by Sector: Value 2006-2011

Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011

CAR RENTAL IN AUSTRIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Car Rental Sales by Sector and Location: Value 2001-2006

Table 56 Structure of Car Rental Market: 2001-2006

Table 57 Average Car Rental Duration by Sector 2004-2006

Table 58 Average Car Rental Duration: % Breakdown 2005/2006

Table 59 Time of Booking: % Breakdown 2005/2006

Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 61 Car Rental Companies’ Key Performance Indicators 2006

Table 62 Car Rental Market Shares 2002-2006

Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011

Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011

TRAVEL RETAIL IN AUSTRIA

HEADLINES

TRENDS

GROWTH SECTORS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 65 Travel Retail Outlets by Sector: Units 2001-2006

Table 66 Travel Retail Sales by Product: Value 2001-2006

Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006

Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006

Table 70 Key Travel Retail Companies by Number of Outlets 2006

Table 71 Travel Retail Products Market Shares 2002-2006

Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011

Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011

Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

TOURIST ATTRACTIONS IN AUSTRIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 75 Tourist Attractions by Sector: Value 2001-2006

Table 76 Tourist Attractions by Sector: 2001-2006

Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 78 Leading Tourist Attractions by Visitors 2001-2006

Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011

Table 80 Forecast Tourist Attractions by Sector: 2006-2011

Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011

HEALTH & WELLNESS TOURISM IN AUSTRIA

HEADLINES

TRENDS

PROSPECTS

SECTOR DATA

Table 82 Number of Hotel/Resort Spas: Units 2001-2006

Table 83 Spa Sales by Type: Value 2001-2006

Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006

Table 85 Spa Consumer Markets: Arrivals 2005-2006