发布日期：2007年5月
摘要
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Tourism important for Armenian economy
Tourism is an important contributor to the Armenian economy with tourism receipts amounting to nearlyAMD204 billion by the end of 2005 and expected to reach more than AMD244 billion in 2006, accounting for 6-8% of the country’s GDP for three consecutive years.
Performance improved due to developments in infrastructure
Travel and tourism in Armenia improved considerably over the review period. Receipts from incoming and domestic tourists increased from AMD13 billion in 1999 to nearly AMD204 billion in 2005. The main reason for this strong performance was the improved travel and tourism infrastructure, including accommodation, transportation, and better promotion and services. For example, in 2002, there were only two regular flights to Armenia from Western Europe through KLM and British Mediterranean, but by 2005, many carriers, including Lufthansa, Air France, Czech Airlines and Austrian Airlines, were flying to Armenia on a daily basis.
In 2001, the number of incoming tourists increased dramatically due to heavy promotion of celebrations related to the 1700th anniversary of Christianity in the country. Most of the incoming tourists were diaspora Armenians, ie people of Armenian origin who live outside of the country.
Development of sports and health tourism on the rise
Armenian travel and tourism follows a seasonal cycle, with a 100% summer occupancy rate and a big vacuum in the winter because of the lack of a developed tourism infrastructure.
The government initiated steps for the development of sports tourism in the mountainous area of Tsakhkadzor, which is a popular ski resort for local tourists. The government allocated more than AMD1.7 trillion, and attracted foreign investments of AMD70 million to develop the existing ski resort to international standards. The program also envisages building a number of hotels in the area. This will not only increase visitor numbers and expenditures, but will also prolong the tourist season by boosting the winter occupancy rate to 70%.
The government is also keen on the development of health tourism. Rich with mineral waters, Jermuk was the site for many health spas in Soviet times. All but one of the resorts are obsolete. The one recently-renovated resort offers high-quality health-cure services, but the package price is high, especially for domestic tourists. The government may try to attract investments for renovating health spas in other regions rich in mineral water springs to boost competition and reduce prices.
Marketing is improving but slowly
Over the review period, more Armenian firms adopted a proactive approach to marketing and product development. Each year, more companies participated in international tourism fairs. In spite of that, the general marketing strategy is still not well developed. One of the reasons is that the industry resources for building global mass marketing capability are very limited. The government’s annual allocations to the Armenian Tourism Development Agency (ATDA) for promoting Armenia as a tourism destination are insufficient. The support of many international institutions with USAID funds were needed to complete ATDA’s functions.
In 2006, the country allocated AMD206 million for broadcasting programs about Armenia over CNN, as well as other events within the framework of the Year of Armenia in Russia and France.
The internet component of many firms is well developed. Also, the ATDA website is well organised, offering information on tourism, hotels, travel agencies and tour operators, transportation and other topics. The website has an interactive map of Armenia noting places of interest and includes a virtual tour of Armenia. The website is regularly updated with the weekly list of cultural and tourist events that is distributed to its subscribers.
目录及图表
Table of contents
EXECUTIVE SUMMARY
TOURISM IMPORTANT FOR ARMENIAN ECONOMY
PERFORMANCE IMPROVED DUE TO DEVELOPMENTS IN INFRASTRUCTURE
DEVELOPMENT OF SPORTS AND HEALTH TOURISM ON THE RISE
MARKETING IS IMPROVING BUT SLOWLY
KEY TRENDS AND DEVELOPMENTS
DIASPORA ARMENIANS ACCOUNT FOR THE MAJORITY OF TOURIST ARRIVALS
OUTGOING TOURISM EXPENDITURE IMPEDES DOMESTIC TOURISM REVENUE GROWTH
WEAK MECHANISM FOR INTERNAL COORDINATION
INVESTMENT FLOW IS CONCENTRATED IN YEREVAN
OVERINVESTING IN LAKE SEVAN
PROGRAM DIVERSITY NEEDED TO ATTRACT REPEAT VISITORS
CAR RENTAL SERVICES AT A DISADVANTAGE
TRAVEL ACCOMMODATION
MARKET SIZE AND OCCUPANCY RATE
TRAVEL ACCOMMODATION PREFERENCES OF TOURISTS
Incoming business and leisure tourists
Incoming tourists visiting relatives and friends
Domestic tourists
INTERNET SALES
PROSPECTS
TRANSPORTATION
DOMESTIC AND INTERNATIONAL TRANSPORT PREFERENCES
Land and rail
Air
CASH REMAINS PREFERRED PAYMENT OPTION
PROSPECTS
TRAVEL RETAIL
MOST TRAVEL AGENCIES LACK AN ARMENIAN FOCUS
NO GOVERNMENT REGULATIONS FOR TOUR OPERATORS
PRODUCT, PRICE, PROMOTION, PLACE
INTERNET SALES
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Forecast Hotels: Units 2005-2010
Table 27 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 28 Transportation Sales by Sector: Value 2000-2005
Table 29 Forecast Transportation Sales by Sector: Value 2005-2010
Table 30 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 31 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 32 Car Rental Sales: Value 2000-2005
Table 33 Forecast Car Rental Sales: Value 2005-2010
Table 34 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 35 Travel Retail Outlets: Units 2000-2005
Table 36 Travel Retail Sales: 2000-2005
Table 37 Forecast Travel Retail Outlets: Units 2005-2010
Table 38 Forecast Travel Retail Sales: 2005-2010
Table 39 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 40 Tourist Attractions: Value 2000-2005
Table 41 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES