发布日期：2007年10月

摘要

Executive summary

“Where are you”, overseas visitors?

During 2006, the Australian government made a big effort through campaigns and other activities to market Australia as a tourism destination to the world. However, the national and some regional tourism boards have questioned the effectiveness of these campaigns, pointing to the declining numbers of visitors from Asia (except China) and slower growth from the US and the UK. Despite the decline in the number of arrivals, the total incoming tourist receipts in 2006 are estimated to have increased substantially, thanks to the overseas visitors’ increased average expenditure and longer stay. Of the major markets, arrivals from China increased the most in 2006, while arrivals from New Zealand, Singapore, Malaysia, Taiwan and Thailand fell.

Strong outbound growth and moderate domestic tourism recovery

Strong economic growth, together with a strong Australian dollar, boosted outbound travel. Both overseas departures and outbound expenditure are estimated to have increased in 2006, and this trend is expected to continue. Thailand was the highest growth outbound country in 2006, followed by Singapore and the US. Domestic tourism recovered in both number and expenditure in 2006. Sydney and Melbourne were the most popular domestic destinations, whilst Western Australia enjoyed the fastest growth in 2006. Tropical Cyclone Larry affected the performance of Queensland. Domestic leisure travel grew faster than business travel. Travel by air grew much faster than any other transportation mode.

Qantas buyout bid

Growth of domestic travel and departures, fuelled by rapid expansion of low-cost carriers Jetstar and Virgin Blue, contributed to double digit airline sales growth in 2006. Qantas’ growth prospects and unique position attracted an A$11 billion private equity buyout bid by the US equity firm Texas Pacific Group and Macquarie Bank. While airline travel was in the spotlight, cruising was the fastest growth subsector in 2006. Airport car rentals were also boosted in 2006 as more people took advantage of cheap domestic flights rather than driving to their destinations.

Strong hotel sales growth attracted acquisitions

Accommodation sales and average sales per outlet are estimated to have grown strongly in 2006. Large cities performed better than average. The serviced apartments subsector remained the highest growth subsector in terms of outlets, sales and average sales per outlet in 2006. Strong growth in hotel sales since 2003 attracted acquisition activities. MFS Group acquired Sydney’s Four Season’s Hotel for A$114 million.

Rapid Internet transaction growth continues

While on-line transactions still accounted for only a small proportion of the overall market for each sector, except domestic airlines, they have been growing rapidly in recent years and the trend is set to continue. Direct suppliers dominate airline and car rental on-line transactions. Intermediaries, on the other hand, dominate accommodation on-line transactions due to the large choice available and price flexibility.

目录及图表

Table of contents

TRAVEL AND TOURISM IN AUSTRALIA : MARKET INSIGHT

EXECUTIVE SUMMARY

“Where are you”, overseas visitors?

Strong outbound growth and moderate domestic tourism recovery

Qantas buyout bid

Strong hotel sales growth attracted acquisitions

Rapid Internet transaction growth continues

KEY TRENDS AND DEVELOPMENTS

Economic drivers

Legislative environment

Government tourism policy and sustainable tourism

Consumer lifestyles

Low-cost carrier development

Emerging niche sectors

Internet developments

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005/2006

Table 2 Holiday Demographic Trends 2001-2006

Table 3 Holiday Takers by Sex 2001-2006

Table 4 Holiday Takers by Age 2001-2006

Table 5 Length of Domestic Trip: 2001-2006

Table 6 Length of Outbound Departure: 2001-2006

Table 7 Seasonality of Trips 2005/2006

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2001-2006

DEFINITIONS

Tourism Parameters

Travel Accommodation

Transportation

Car Rental

Travel Retail

Tourist Attractions

Health and Wellness

Internet Sales

Internet Sales: Dynamic Packaging

Internet Sales: Traditional Package Holiday

Sustainable Tourism

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - AUSTRALIA

GRAND HOTELS GROUP LTD - TRAVEL AND TOURISM - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Grand Hotel Group Ltd: Key Facts

Summary 3 Grand Hotel Group Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Grand Hotel Group Ltd: Competitive Position 2006

QANTAS AIRWAYS LTD - TRAVEL AND TOURISM - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Qantas Airways Ltd: Key Facts

Summary 6 Qantas Airways Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Qantas Airways Ltd: Competitive Position 2006

TABCORP HOLDINGS LTD - TRAVEL AND TOURISM - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Tabcorp Holdings Ltd: Key Facts

Summary 9 Tabcorp Holdings Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Tabcorp Holdings Ltd: Competitive Position 2006

WOTIF.COM HOLDINGS LTD - TRAVEL AND TOURISM - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Wotif.com: Key Facts

Summary 12 Wotif.com: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Wotif.com: Competitive Position 2006

TOURISM FLOWS INBOUND IN AUSTRALIA

HEADLINES

TRENDS

COUNTRY OF ORIGIN

INBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

INCOMING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 9 Arrivals by Country of Origin: 2001-2006

Table 10 Arrivals by Purpose of Visit: 2001-2006

Table 11 Leisure Arrivals by Type 2005-2006

Table 12 Business Arrivals: MICE Penetration 2005-2006

Table 13 Arrivals by Method of Transport: 2001-2006

Table 14 Incoming Tourist Receipts by Country 2001-2006

Table 15 Tourism Expenditure by Sector: Value 2001-2006

Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006

Table 17 Forecast Arrivals: 2006-2011

Table 18 Forecast Incoming Tourism Receipts: 2006-2011

TOURISM FLOWS OUTBOUND IN AUSTRALIA

HEADLINES

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

OUTBOUND DEMOGRAPHIC PROFILE

OUTGOING TOURIST EXPENDITURE

PROSPECTS

SECTOR DATA

Table 19 Departures by Destination: 2001-2006

Table 20 Leisure Departures by Type 2005-2006

Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006

Table 22 Departures by Mode of Transport: 2001-2006

Table 23 Departures by Purpose of Visit: 2001-2006

Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006

Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006

Table 26 Forecast Departures: 2006-2011

Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011

TOURISM FLOWS DOMESTIC IN AUSTRALIA

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

DOMESTIC TOURISM RECEIPTS

PROSPECTS

SECTOR DATA

Table 28 Domestic Tourist Expenditure: 2001-2006

Table 29 Expenditure per Domestic Trip: 2001-2006

Table 30 Domestic Trips by Destination: 2001-2006

Table 31 Domestic Trips by Purpose of Visit: 2001-2006

Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006

Table 33 Forecast Domestic Tourism: 2006-2011

Table 34 Forecast Domestic Tourist Expenditure: 2006-2011

TRAVEL ACCOMMODATION IN AUSTRALIA

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 35 Travel Accommodation Sales by Sector: Value 2001-2006

Table 36 Travel Accommodation by Sector: Units 2001-2006

Table 37 Regional Hotel Parameters 2006

Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 39 Hotel National Brand Owners by Market Share 2002-2006

Table 40 Forecast Travel Accommodation Sales by Sector: Value 2006-2011

Table 41 Forecast Travel Accommodation by Sector: Units 2006-2011

Table 42 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011

Table 43 Hotel National Brand Owners by Key Performance Indicators 2006

TRANSPORTATION IN AUSTRALIA

HEADLINES

TRENDS

AIRLINES

PRIVATE JETS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Transportation Sales by Sector: Value 2001-2006

Table 45 Airline Capacity: 2001-2006

Table 46 Airline Utilisation: 2001-2006

Table 47 Airline % Utilisation 2001-2006

Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006

Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006

Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 51 Airline Market Shares 2002-2006

Table 52 Forecast Transportation Sales by Sector: Value 2006-2011

Table 53 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011

Table 54 Key Airlines Key Performance Indicators 2006

CAR RENTAL IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Car Rental Sales by Sector and Location: Value 2001-2006

Table 56 Structure of Car Rental Market: 2001-2006

Table 57 Average Car Rental Duration by Sector 2004-2006

Table 58 Average Car Rental Duration: % Breakdown 2005/2006

Table 59 Time of Booking: % Breakdown 2005/2006

Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 61 Car Rental Market Shares 2002-2006

Table 62 Forecast Car Rental Sales by Sector: Value 2006-2011

Table 63 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011

Table 64 Key Car Rental Companies’ Key Performance Indicators 2006

TRAVEL RETAIL IN AUSTRALIA

HEADLINES

TRENDS

GROWTH SECTORS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 65 Travel Retail Outlets by Sector: Units 2001-2006

Table 66 Travel Retail Sales by Product: Value 2001-2006

Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006

Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006

Table 70 Travel Retail Products Market Shares 2002-2006

Table 71 Forecast Travel Retail Outlets by Sector: Units 2006-2011

Table 72 Forecast Travel Retail Sales by Product: Value 2006-2011

Table 73 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 74 Key Travel Retail Companies by Number of Outlets 2006

TOURIST ATTRACTIONS IN AUSTRALIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 75 Tourist Attractions by Sector: Value 2001-2006

Table 76 Tourist Attractions by Sector: 2001-2006

Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 78 Leading Tourist Attractions by Visitors 2001-2006

Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011

Table 80 Forecast Tourist Attractions by Sector: 2006-2011

Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011

HEALTH & WELLNESS TOURISM IN AUSTRALIA

HEADLINES

TRENDS

PROSPECTS

SECTOR DATA

Table 82 Number of Hotel/Resort Spas: Units 2001-2006

Table 83 Spa Sales by Type: Value 2001-2006

Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006

Table 85 Spa Consumer Markets: Arrivals 2005-2006