发布时间：2008.1

摘要

Countries covered: China

This report covers the market for soft drinks in China. The report covers the following sectors:

• Carbonated soft drinks (CSDs)
• Concentrates/dilutables
• Fruit juices
• Sports drinks
• Mineral water
• Soya drinks
• Dairy drinks
• RTD tea
• RTD coffee

Total soft drinks market expenditure grew by 133.1% between 2001 and 2007 in current value terms, reaching a total value of RMB226.97bn (US$30.96bn). In volume terms, total market consumption grew by 114.7% over the same period, to reach a total market volume of 43.11 million tonnes.

The significance of the soft drinks market has decreased within the total Chinese food market over recent years rose from 6.21% in 2001, to 5.57% by 2007. This shows a turn around in fortunes for the soft drinks industry. Previously, growth within total food retailing was indicative of how the Chinese were both more willing, and more able to afford to drink more soft drinks, and more frequently. The launch of many new brands, heralded by slick advertising campaigns, had helped to raise consumer awareness and interest.

However, in more recent years, volume sales growth has flattened, particularly in CSDs and fruit juices. The reasons are various, but price rises, combined with a natural maturation of the market, have combined to flatten growth. New growth does exist in the market, but this is in sectors such as sports drinks, RTD teas, soya and dairy drinks. Another reason why these sectors are growing fast, and CSDs are literally flat, is the shift towards healthier eating patterns among many consumers.

The development of tea-based soft drinks, mostly fruit flavoured, appealed to local traditional Chinese tastes, and have thus become successful. However, strong marketing, especially at younger generations, and by linking brands with healthy lifestyle images and sporting interests, have also been crucial in boosting the strong rise in the sales of these products.

Now, even the CSD giants are looking to shift their emphasis away from colas and other carbonates, developing more fruit juices, tea drinks, waters and new herbal drinks, designed primarily for the China market. Faced with declining rates of growth for CSDs in other parts of the world, new products launched already being developed in China could soon be exported elsewhere, China becoming a test bed for a whole new generation of soft drink products.

The tough market realities of China have forced the industry to change its game plan, and come up with something new that the consumers are going to be more willing to buy, particularly if consumers sense that a product is better for them than traditional CSDs. Consumer demands are forcing the industry to change its focus, and with this come additional costs of new product research and development, and marketing adaptation, in what is already a market with very slim margins.

KEY REPORT FEATURES

This newly updated Access Asia report covers:

• The total, regional and sector value for instant noodle and cereal product sales, including urban/rural and food/non-food splits, up to the end of 2007;
• Statistical data on market shares by sales in China up to 2006;
• Market data for each key provincial and urban region, in both volume and value, up to 2007;
• Value forecast retail market, up to 2012;
• Key current issues;
• The domestic industry examined by key statistical indicators;
• Concise company profiles of the key manufacturers;
• Overview of China’s demographics and macroeconomics.

目录及图表

INTRODUCTION

Report Coverage

China’s Retail Statistics: A Cautionary Note

What Are The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA’S SOFT DRINKS MARKET

1.1 Overview

1.2 China’s Total Food Market

1.2.1 Total Food Market: Food & Non-food Sales

1.2.2 Total Food Market: Food/Non-food Sales Split

1.2.3 Total Food Market: Urban and Rural Split

1.2.4 Total Food Market: The Trends

Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006

Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006

1.2.5 Total Food Market: Urban Value Trends

1.2.6 Total Food Market: Rural Value Trends

1.3 China’s Soft Drinks Market

1.3.1 Soft Drinks Market: Total Market Value

Soft Drinks Market Value: Taken With A Pinch Of Salt

Table 1.7 TOTAL MARKET VALUE FOR SOFT DRINKS BY RETAIL AND FOODSERVICE, 2001-2007*

1.3.2 Soft Drinks Market: Total Market Volume

Table 1.8 TOTAL MARKET VOLUME FOR SOFT DRINKS BY RETAIL AND FOODSERVICE, 2001-2007*

1.3.3 Soft Drinks Market: Food Market Significance

Table 1.9 SOFT DRINKS RETAIL SALES AS A % OF TOTAL RETAIL FOOD SALES, 2001-2007*

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.11 % BREAKDOWN & PERIOD MARKET GROWTH OF SOFT DRINKS CURRENT VALUE TOTAL SALES BY PROVINCE, 2007

1.4.3 Regional Markets: Provincial Per Capita Spend

1.4.4 Regional Markets: Provincial Volumes

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.14 % BREAKDOWN & PERIOD MARKET GROWTH OF SOFT DRINKS VOLUME TOTAL SALES BY PROVINCE, 2007

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

1.5 Sector Breakdown

1.5.1 Sector Breakdown: Sector Values & Volumes

1.5.2 Sector Breakdown: Sector Per Capita Volumes

1.5.3 Sector Breakdown: Sector Shares

1.5.3 Sector Breakdown: Growth Rates

1.6 Urban & Rural Sales of Soft Drinks in China

1.6.1 Urban & Rural Market: Total Sales

Table 1.20 THE CURRENT VALUE MARKET FOR SOFT DRINKS BY URBAN & RURAL SALES IN CHINA, 2001-2007*

1.6.2 Urban & Rural Market: Growth Rates

Table 1.21 % GROWTH OF THE CURRENT VALUE MARKET FOR SOFT DRINKS BY URBAN & RURAL MARKETS IN CHINA, 2001-2007*

1.7 Market Shares

1.7.1 Market Shares: National Shares

Carbonated Soft Drinks

Mineral Water

Juices & Nectars

Dairy Drinks

Soya Drinks

Table 1.27 LEADING SOYA DRINKS MANUFACTURERS’ MARKET SHARES IN CHINA, 2002-2005

Tea Drinks

Table 1.28 LEADING TEA DRINKS MANUFACTURERS’ MARKET SHARES IN CHINA, 2002-2005

The Soft Drinks Sector Shift

1.8 Prices

1.8.1 Prices: Retail Price Indices

1.8.2 Prices: Average Unit Values

1.8.3 Prices: Average Unit Value Growth Rates

1.9 Outlook

1.9.1: Total Market Size

Table 1.32 FORECAST TOTAL VALUE MARKET FOR SOFT DRINKS, 2008-2012

Table 1.33 FORECAST TOTAL VOLUME MARKET FOR SOFT DRINKS, 2008-2012

1.9.2 Outlook: Sector Values

1.9.3 Outlook: Sector Breakdown

1.9.5 Outlook: Sector Growth

1.10 Current Issues

1.10.1 Current Issues: Packaging: Dealing with massive amounts of waste

1.10.2 Current Issues: Fat Food: Facing an obecity epidemic

1.10.3 Current Issues: Dangerous Food: Eating poison

1.10.4 Current Issues: Going Green: The positive approach

1.10.5 Current Issues: Genetically Modified (GM) Food: The genie in the bottle

1.10.6 Current Issues: Vegetarianism: Consumers vote with their feet

1.10.7 Current Issues: Health Drinks

2 MARKETING & DISTRIBUTION

2.1 Advertising Trends

2.2 Consumers of Soft Drinks

2.3 Distribution of Soft Drinks

2.3.1 Distribution of Soft Drinks: The Opening Market

2.3.2 Retailing Soft Drinks: Beijing

Retail Infrastructure Development

Retail Market Value

Retail Market Structure

Market Potential

2.3.3 Retailing Soft Drinks: Chongqing

Retail Market Value

Retail Market Structure

Market Potential

2.3.4 Retailing Soft Drinks: Guangdong

Retail Market Value

Retail Market Structure

Market Potential

2.3.5 Retailing Soft Drinks: Shanghai

Retail Sales Value

Retail Market Structure

Logistics Development

Market Potential

2.3.6 Retailing Soft Drinks: The Key Retail Regions (“Consuming China”)

Comparing the Regions

Table 2.9 POPULATION AND PER CAPITA GDP OF “CONSUMING CHINA”, 2005

Table 2.10 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF “CONSUMING CHINA”, 2005

Table 2.12 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN “CONSUMING CHINA” CITIES’ AGAINST TOTAL NATIONAL AVERAGE, 2006

The Yangzi River Delta (YRD)

Table 2.13 SHANGHAI STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.14 NANJING STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.15 HANGZHOU STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.16 NINGBO STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.17 COMBINED YRD CITIES STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

The Pearl River Delta (PRD)

Table 2.18 GUANGZHOU STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.19 SHENZHEN STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.20 COMBINED YRD CITY STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

The Beijing-Tianjin Corridor (BTC)

Table 2.21 BEIJING STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.22 TIANJIN STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

Table 2.23 COMBINED BTC CITY STORE NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES BY STORE TYPE FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD, 2004/2005

2.3.7 Retailing Soft Drinks: Soft Drinks Sales by Retail Outlet

2.3.8 Retailing Soft Drinks: Soft Drinks Sales by Catering Outlet

3 SOURCES OF SUPPLY

3.1 Soft Drinks Industry Overview

3.1.1 Soft Drinks Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF SOFT DRINKS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1997-2006

3.1.2 Soft Drinks Industry: Industry Revenue & Profit

Table 3.2 SOFT DRINKS INDUSTRY REVENUE & PROFIT COMPARED, 1997-2006

3.1.3 Soft Drinks Industry: Regional Output Volume

3.2 Soft Drinks Manufacturing Sectors Compared

3.2.1 Soft Drinks Manufacturing Sectors Compared: The Number of Companies

3.2.2 Soft Drinks Manufacturing Sectors Compared: Total Revenues by Sector

Table 3.7 ESTIMATED AVERAGE INCOME, EXPENDITURE & PROFIT OF SHANGHAI SUPERMARKETS, 2005

Figure 3.1: Soft Drinks Sector Share of Total Industry Revenue, 2000-2006

3.2.3 Soft Drinks Manufacturing Sectors Compared: Total Profits by Sector

Figure 3.2: Soft Drinks Sector Share of Total Industry Profit, 2000-2006

3.2.4 Soft Drinks Manufacturing Sectors Compared: Average Revenues Per Company

3.2.5 Soft Drinks Manufacturing Sectors Compared: Average Profits Per Company

Figure 3.3: Soft Drinks Sector Average Revenue & Profit Growth, 2000-2006

3.2.6 Soft Drinks Manufacturing Sectors Compared: Profits Percentage of Revenues

3.3 Fruit & Vegetable Juice Imports

3.3.1 Fruit & Vegetable Juice Imports: Value

3.3.2 Fruit & Vegetable Juice Imports: Volume

3.4 Fruit & Vegetable Juice Exports

3.4.1 Fruit & Vegetable Juice Exports: Value

3.4.2 Fruit & Vegetable Juice Exports: Volume

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING COMPANIES

5.1 Beijing Sanyuan Foods Co., Ltd.

5.1.1 Beijing Sanyuan Foods: Company Details

5.1.2 Beijing Sanyuan Foods: Company Background & China Activities

5.1.3 Beijing Sanyuan Foods: Financial Summary

Table 5.1 BEIJING SANYUAN FOODS CO., LTD.: FINANCIAL RESULTS, 2002-2006*

5.2 China Huiyuan Juice Group Ltd.

5.2.1 Huiyuan Juice: Company Details

5.2.2 Huiyuan Juice: Company Background & China Activities

5.2.3 Huiyuan Juice: Financial Summary

Table 5.2 CHINA HUIYUAN JUICE GROUP CO., LTD.: FINANCIAL RESULTS, 2004-2006

5.3 China Resources Enterprises, Ltd. (CRE)

5.3.1 CRE: Company Details

5.3.2 CRE: Company Background

5.3.3 CRE: China Related Activities

5.3.4 CRE: C’estbon Food & Beverage (Shenzhen) Co., Ltd.

Table 5.3 C’ESTBON FOOD & BEVERAGE (SHENZHEN) CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.4 Coca-Cola (China) Beverages Co., Ltd.

5.4.1 Coca Cola (China): Company Details

5.4.2 Coca Cola (China): Company Background

Community Involvement

Sponsorships

New Product Development

5.4.3 Coca Cola (China): Financial Results

Table 5.4 COCA-COLA CO.: FINANCIAL RESULTS, 2004-2006*

Table 5.5 COCA-COLA (CHINA) CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.4.4 Coca Cola (China): Beijing Coca-Cola Beverage Co., Ltd.

Table 5.6 BEIJING COCA-COLA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.4.5 Coca Cola (China): Coca-Cola Bottle Manufacturing (Dongguan) Co., Ltd.

Table 5.7 COCA-COLA BOTTLE MANUFACTURING (DONGGUAN) CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.4.6 Coca Cola (China): Swire Guangdong Coca-Cola Co., Ltd.

Table 5.8 SWIRE GUANGDONG COCA-COLA CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.4.7 Coca Cola (China): Tianjin Coca-Cola Beverage Co., Ltd.

Table 5.9 TIANJIN COCA-COLA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.5 Danone

5.5.1 Danone: Company Details

5.5.2 Danone: Company Background

5.5.3 Danone: China Operations

5.5.4 Groupe Danone: Financial Results

Table 5.10 GROUPE DANONE: FINANCIAL RESULTS, 2002-2006*

5.6 Guangdong Jianlibao Beverage Co., Ltd.

5.6.1 Guangdong Jianlibao: Company Details

5.6.2 Guangdong Jianlibao: Company Background

5.6.3 Guangdong Jianlibao: Company Reorganisation

5.6.4 Guangdong Jianlibao: Financial Summary

Table 5.11 GUANGDONG JIANLIBAO BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.7 Guangzhou AS Watson Food & Beverage Co., Ltd.

5.7.1 Guangzhou AS Watson: Company Details

5.7.2 Guangzhou AS Watson: Company Background

5.7.3 Guangzhou AS Watson: Financial Summary

Table 5.12 GUANGZHOU A. S. WATSON FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.8 Hainan Yedao Co., Ltd.

5.8.1 Hainan Yedao: Company Details

5.8.2 Hainan Yedao: Company Background

5.8.3 Hainan Yedao: Financial Summary

5.9 Haikou Yeshu Co., Ltd.

5.9.1 Haikou Yeshu: Company Details

5.9.2 Haikou Yeshu: Company Background

5.10 Hebei Chengde Lolo Enterprise Group Company

5.10.1 Lolo Group: Company Details

5.10.2 Lolo Group: Company Background

5.10.3 Lolo Group: Financial Results

5.11 Hebei Xuri Health Protection Goods Co., Ltd.

5.11.1 Hebei Xuri Health Protection Goods: Company Details

5.11.2 Hebei Xuri Health Protection Goods: Company Background

5.11.3 Hebei Xuri Health Protection Goods: Financial Results

Table 5.15 HEBEI XURI HEALTH PROTECTION GOODS CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.12 Nestlé SA

5.12.1 Nestlé: Company Details

5.12.2 Nestlé: China Operations

Table 5.16 NESTLÉ: PRINCIPLE OPERATING COMPANIES IN CHINA, 2006

5.12.3 Nestlé: Financial Results

Nestlé Global Group

Table 5.18 NESTLÉ: REVENUE AND EARNINGS BEFORE TAX BY GROUP DIVISION, 2005/2006

Nestlé Shanghai Co., Ltd.

Table 5.19 NESTLÉ SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002/2004

Nestlé Sources Shanghai Co., Ltd.

Table 5.20 NESTLÉ SOURCES SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002

Dongguan Nestlé Co., Ltd.

Table 5.21 DONGGUAN NESTLÉ CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.13 Nongfu Spring Co., Ltd.

5.13.1 Nongfu Spring: Company Details

5.13.2 Nongfu Spring: Company Background

5.13.3 Nongfu Spring: Financial Results

Table 5.22 NONGFU SPRING CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.14 PepsiCola (China) Co., Ltd.

5.14.1 PepsiCo: Company Details

5.14.2 PepsiCo: Company Background

5.14.3 PepsiCola (China): Company Background & China Activities

5.14.4 PepsiCola (China): Financial Results

PepsiCo Inc.

Guangzhou Pepsi Cola Beverages Co., Ltd.

Table 5.24 GUANGZHOU PEPSI COLA BEVERAGES CO., LTD.: FINANCIAL RESULTS, 2002/2003*

Shanghai PepsiCola Beverage Co., Ltd.

Table 5.25 SHANGHAI PEPSICOLA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002-2004

PepsiCola (China) Co., Ltd.

Table 5.26 PEPSICOLA (CHINA) CO., LTD.: FINANCIAL RESULTS, 2002-2004

Shenzhen PepsiCola Co., Ltd.

Table 5.27 SHENZHEN PEPSICOLA CO., LTD.: FINANCIAL RESULTS, 2003/2004

5.15 Red Bull Vitamin Drink Co., Ltd.

5.15.1 Red Bull Vitamin Drink: Company Details

5.15.2 Red Bull Vitamin Drink: Company Background & China Activities

5.15.3 Red Bull Vitamin Drink: Financial Summary

Table 5.28 RED BULL VITAMIN DRINK CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.16 Robust (Guangdong) Food & Beverage Co., Ltd.

5.16.1 Robust (Guangdong) Food & Beverage: Company Details

5.16.2 Robust (Guangdong) Food & Beverage: Company Background & China Activities

5.16.3 Robust (Guangdong) Food & Beverage: Financial Results

Table 5.29 ROBUST (GUANGDONG) FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.17 SDIC Zhonglu Fruit Juice Co., Ltd.

5.17.1 SDIC Zhonglu Fruit Juice: Company Details

5.17.2 SDIC Zhonglu Fruit Juice: Company Background

5.17.3 SDIC Zhonglu Fruit Juice: Financial Results

Table 5.30 SDIC ZHONGLU FRUIT JUICE CO., LTD.: FINANCIAL RESULTS, 2004-2006

5.18 Sanhe Meile Soft Drinks Co., Ltd. & (Calcol) Malibu-Cola Beverage Co., Ltd.

5.18.1 Sanhe Meile Soft Drinks (Calcol) Malibu-Cola Beverage: Company Details

5.18.2 Sanhe Meile Soft Drinks (Calcol) Malibu-Cola Beverage: Company Background

5.19 Shanghai Guangming (Bright) Dairy & Food Co. Ltd.

5.19.1 Shanghai Guangming: Company Details

5.19.2 Shanghai Guangming: Company History

5.19.3 Shanghai Guangming: Structural Background

5.19.4 Shanghai Guangming: Dairy Activities

5.19.5 Shanghai Guangming: Financial Results

5.20 Shanghai Maling Aquarius Co., Ltd.

5.20.1 Shanghai Maling Aquarius: Company Details

5.20.2 Shanghai Maling Aquarius: Company Background

5.20.3 Shanghai Maling Aquarius: Financial Results

Table 5.32 SHANGHAI ZHENGGUANGHE DRINKING WATER CO., LTD.: FINANCIAL RESULTS, 2003-2006

5.21 Shanghai Shenmei Beverage & Food Co., Ltd.

5.21.1 Shanghai Shenmei Beverage & Food: Company Details

5.21.2 Shanghai Shenmei Beverage & Food: Company Background

5.21.3 Shanghai Shenmei Beverage & Food: Financial Results

Table 5.33 SHANGHAI SHENMEI BEVERAGE & FOOD CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.22 Shanghai Suntory-Meiling Foods Co., Ltd.

5.22.1 Shanghai Suntory-Meiling Foods: Company Details

5.22.2 Shanghai Suntory-Meiling Foods: Company Background

5.22.3 Shanghai Suntory-Meiling Foods: Financial Results

Table 5.34 SHANGHAI SUNTORY-MEILING FOODS CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.25 Tingyi (Cayman Islands) Holdings Corporation

5.25.1 Tingyi: Company Details

5.25.2 Tingyi: Company Organisation

5.25.3 Tingyi: Financial Results

Guangzhou Tingjin Food Co., Ltd.

Table 5.36 GUANGZHOU TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2002/2004

Hangzhou Tingjin Food Co., Ltd.

Table 5.37 HANGZHOU TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2002-2004

Tianjin Tingjin Food Co., Ltd.

Table 5.38 TIANJIN TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.26 VV Group (Xuzhou VV Food & Beverage Co., Ltd.)

5.26.1 VV Group: Company Details

5.26.2 VV Group: Company Background

5.26.3 VV Group: Financial Results

5.27 Wahaha Group (Danone)

5.27.1 Wahaha Group: Company Details

5.27.2 Wahaha Group: Company Background

5.27.3 Wahaha Group: Financial Results

Table 5.40 HANGZHOU WAHAHA HEALTH FOOD CO., LTD.: FINANCIAL RESULTS, 2001-2004

Changsha Wahaha Food Co., Ltd.

Table 5.41 CHANGSHA WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2002/2004

Xuzhou Wahaha Beverage Co., Ltd.

Table 5.42 XUZHOU WAHAHA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2004

Shenzhen Danone Yili Beverage Co., Ltd.

Table 5.43 SHENZHEN DANONE YILI BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002-2004

5.28 Yantai North Andre Juice Co., Ltd.

5.28.1 Yantai North Andre Juice: Company Details

5.28.2 Yantai North Andre Juice: Financial Results

Table 5.44 YANTAI NORTH ANDRE JUICE CO., LTD.: FINANCIAL RESULTS, 2002-2004

6 RELEVANT TRADE FAIRS & EXHIBITIONS

6.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

6.2 Tianjin Exhibition on Food Machinery & Packing

6.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

6.4 Food Ingredients & Food Ingredients Asia

6.5 Agro-Foodtech

6.6 SIAL China

6.7 International Fast Food Products Exhibition

6.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

6.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

6.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

6.11 International Exhibition For Food & Drink South China

6.12 International Exhibition For Hotel & Bakery South China

6.13 International Quick Frozen Food Exhibition

6.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

6.15 Food China

6.16 International Food, Packaging, Print, Plastic Products Exhibition

6.17 Zhejiang Food & Drink Summer Sales Show

6.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

6.19 Shanghai International Food Machine & Package Machine Expo

6.20 China International Fair For Food, Food Processing & Packaging

6.21 Shanghai International Supermarket Expo

6.22 Shanghai International Food Expo

6.23 Packtech & Foodtech

6.24 Liaoning Food Show

6.25 Food & Hotel South China

6.26 Chengdu International Food, Food Processing & Packaging Show

6.27 International Food Show

6.28 Interfood Shanghai

6.29 International Food Processing & Packaging Machinery Exhibition

6.30 China Food Industry Exhibition

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2006

A.3.2 Demographics: Population by Location

A.3.3 Demographics: Population Breakdown by Location

A.3.4 Demographics: Population by Province

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006

A.3.6 Demographics: Population Concentration

A.3.7 Demographics: Population by Gender

A.3.8 Demographics: Population by Age Group

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China’s New Middle Class

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

A.5.2 Consumer Wealth: Provincial GDP

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2001-2007

A.5.4 Consumer Wealth: GDP Per Capita by Province

A.5.5 Consumer Wealth: Concentration of Wealth by Province

A.5.6 Consumer Wealth: The Major Cities

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

A.6.3 Households: Total households by Urban/Rural Split

A.6.4 Households: Income Earners Per Household

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2001-2007

A.7.3 Employment: Number of Workers by Gender

A.7.3 Employment: Number of Workers by Habitation

A.7.4 Employment: Urban Unemployment

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.3 Consumer Income: Average Incomes by Region

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

A.9.2 Consumer Market: Per Capita Consumer Expenditure

A.9.3 Consumer Market: Retail Sales and Consumer Spending

A.9.4 Consumer Market: Urban Income and Spending Compared

A.10 Exchange Rates

A.10.1 Exchange Rates: China

A.10.2 Exchange Rates: Hong Kong