发布时间：2008.3

摘要

Overview

Introduction

Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.

Scope

• Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.

• Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.

• Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.

• Identifies the vendors' primary offerings and assesses mobile network operators' influence in the enterprise mobility market.

Highlights

The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors' marketing strategies not clearly demonstrating return a on investment.

The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an 'end to end' solution.

Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.

Reasons to Purchase

• Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.

• Offers a critical balance between end user data, primary research and concise, insightful analysis.

• Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.

目录及图表

Overview	1
Catalyst	1
Summary	1
Key Messages	2
The market for mobile enterprise solutions is growing steadily	2
Hardware is the largest growth area in enterprise expenditure	2
Financial Services Institutions have the highest adoption rates of mobility solutions	2
Healthcare providers are set to make the most greenfield investments in mobility	2
Mobility is unlikely to be an enterprise's largest IT project in 2008	2
Fixed mobile convergence will break through eventually	3
The demand for mobile enterprise applications is growing slowly	3
Security and integration concerns are currently the greatest barriers to adoption	3
Network operators are playing an increasingly prominent role in the enterprise market	3
Channel strategies vary according to the solution and vendor	3
Table of Contents	4
Table of figures	5
Table of tables	5
Market Opportunity	6
The market for mobile enterprise solutions is not fulfilling its promise	6
Defining enterprise mobility	6
Return on investment must be proven	6
Rates of investment and penetration vary by geography, industry and company size	6
The market for mobile enterprise solutions is growing steadily	7
Western Europe and Asia Pacific will show the largest overall growth in absolute terms	7
Hardware (devices) is the largest growth area in enterprise expenditure	8
The penetration of mobility solutions has been increasing	10
Enterprises will continue to invest in all mobility technologies over the next two years	12
The bundling of solutions may explain consistent growth across the mobility market	12
Financial Services Institutions have the highest adoption rates of mobility solutions	12
The benefits of enterprise mobility are clear in the manufacturing and retail industry	13
Wireless payment applications an interesting growth area	13
Healthcare providers are set to make the most greenfield investments in mobility	14
Enterprises must be educated about the mobility solutions available to them and the potential RoI	15
Larger enterprises are more likely to deploy mobility solutions	16
Market penetration is slowing in the large enterprise space	17
Large enterprises spend the most on mobility solutions	18
Mobility is unlikely to be enterprises' largest IT project in 2008	19
The value of investments in mobility is smaller	20
Technology Evolution	21
Fixed mobile convergence will break through eventually	22
The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted	22
Desk phone investment may become redundant	22
A dream of interoperability, but the reality is very different	23
The demand for mobile enterprise applications is growing slowly	23
Devices need to be user friendly, secure and easy to manage	23
Enterprises need secure device management solutions	24
Customer Impact: Enterprise Pain points have to be addressed	25
The Return on Investment for mobility solutions can be proven	25
Business process improvements are driving investments in mobility technologies	25
Cost is not the top objective when deploying mobility	26
Mobility can help reduce enterprises' carbon footprint	26
Security and integration concerns are the greatest barriers to adoption	26
Security is still perceived to be an issue despite vendors' claims that it is not a problem	27
Cost and device lifetime are also inhibiting enterprises	28
There is not always a business case for mobility solutions	28
The lack of regulations and proliferation of devices may be confusing for enterprises	28
There are increasing opportunities for mobility solutions across all verticals	28
Enterprise mobility has traditionally been deployed for field force automation	28
Public welfare agencies have made mobility investments	29
There is a lot of demand from the healthcare sector for mobility solutions	29
Field Force sales within Pharmaceutical is a key growth area	30
Mobile email is more popular for financial services and sales	30
Insurance and financial planning are key adopters of mobility solutions	30
Investment banking / stock trading	31
Competitive Landscape	32
The leading vendors in enterprise mobility provide a variety of offerings	32
Network operators are having an increasingly prominent role in the enterprise market	33
The competitive landscape in the enterprise mobility market is fragmented	33
IBM, RIM and Nokia are market leaders	35
HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers	35
Summary scores reveal low end users sentiment towards mobility solutions on offer	36
Mindshare in the mobility market is dominated by two large vendors: HP and IBM	37
There is not yet a clear leader in the increasingly competitive enterprise mobility market	38
Go to Market	40
Channels to market are important for vendors to expand their businesses	40
As the market matures, preferred routes to market are changing	40
Both the CEO and CIO are likely to have some degree of influence over mobility decisions	40
Resellers and partners offer advantages for vendors to expand their audience	42
Channel preference is related to company size	43
Analysis of mature markets reveals that enterprises prefer an on site solution	43
Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier	44
Channel varies according to the solution and vendor	45
MNOs offer another route to market for vendors	45
Vendors should recognize that many employees purchase handsets from retail outlets	46
Vendors need to be clear when marketing their solutions how they will benefit enterprises	46
Concentrate on solutions for improving business processes	46
Provide transparency on costs and security	46
Target key verticals and geographies where growth is strong	46
As the market grows, strengthen solution breadth	46
APPENDIX	47
Definitions	47
Methodology	48
Further reading	48
Ask the analyst	49
Datamonitor consulting	49
Disclaimer	49
List of Tables
Table 1: Enterprise expenditure on mobility solutions by region ($m)	8
Table 2: Global enterprise mobility expenditure ($m)	10
Table 3: Penetration of mobility solutions and projected greenfield investments in 6 months	11
Table 4: Penetration of solutions and projected investment in 6 months/2 years	11
Table 5: Breakdown of enterprise mobility expenditure by vertical and region 2008 ($m)	14
Table 6: Penetration of mobility solutions by vertical in the next 6 months? 2 years?	16
Table 7: Penetration of mobility technologies by size band, investment in next 6 months/2 years	18
Table 8: Enterprise mobility expenditure by size band ($m)	19
Table 9: Which technology area is your single biggest IT project in 2007 fall under?	20
Table 10: What are the key benefits you expect from mobility?	26
Table 11: What issues prevent your organization from investing in mobility solutions?	27
Table 12: The Enterprise Mobility Decision Matrix*	34
Table 13: Enterprise Mobility Decision Matrix - vendor scores summary	37
Table 14: Please pick two firms which you believe to be 'leaders' in enterprise mobility	38
Table 15: Rank the 2 most influential positions for investment decisions regarding mobility	41
Table 16: What is your preferred approach to buying mobility technologies?	43
Table 17: What is your preferred approach to buying mobility technologies?	45
List of Figures
Figure 1: Western Europe and Asia Pacific will show the largest growth in absolute terms	7
Figure 2: Hardware will experience the largest growth	9
Figure 3: The penetration of mobility solutions is gradually increasing	10
Figure 4: Financial services is the largest vertical for mobility expenditure in 2008	12
Figure 5: The healthcare industry is driving growth in mobility	15
Figure 6: Large enterprises have a much higher penetration of mobility solutions	17
Figure 7: Enterprise mobility expenditure by size band	18
Figure 8: Mobility deployments are unlikely to be enterprises largest IT project	19
Figure 9: Cellular technology evolution	21
Figure 10: Improved business processes is the key benefit of enterprise mobility solutions	25
Figure 11: Enterprises consider security concerns to be their top inhibitor	27
Figure 12: Leading vendors provide a variety of offerings	32
Figure 13: The Enterprise Mobility Decision Matrix	34
Figure 14: IBM and HP are leaders in enterprise mobility mindshare	37
Figure 15: The CEO is the most influential position for making mobility investment decisions	41
Figure 16: Two thirds of enterprises purchase their mobility solutions through resellers	42
Figure 17: Enterprises in Germany and Italy prefer to deploy mobility as a hosted service	44