发布日期：2007年10月

摘要

Executive summary

Pet pampering pushes up sales

In 2007, pet food and pet care products in Japan witnessed current value growth of nearly 3% on the previous year. Sales were driven by the increasing humanisation of pets, rising pet ownership, a stronger preference for pure breed pets, and the greying pet population. A positive economic backdrop, and demographics which show an increasing proportion of elderly people and a declining birth rate, has resulted in a strong propensity for pet owners to pamper their pets with premium pet food. In particular, functional premium dog and cat foods have demonstrated robust growth in sales as a consequence. As pet care products became necessary to take care of aged pets, pet care products recorded the highest current value growth of the three sectors in 2007.

Further segmentation to cater for a variety of pet needs

A noteworthy trend in 2007 was the emergence of greater product segmentation in order to cater for the rising diversity of pets’ needs in Japan. A greying pet population translates into elderly pets which are more prone to health problems, such as joint pain and incontinence. This has spurred manufacturers to develop a slew of products to make these elderly pets’ lives easier. Another example of such development is the launch of Hill’s Science Senior Plus, which caters for the nutritional needs of ageing pet dogs. Manufacturers are also developing a greater variety of functional treats. For example, Sunrise Co Ltd launched Gonta No Collagen Gum that targets joint problems. Similarly, specific products tailored for pure breeds and indoor pets have also been launched to meet pet owners’ demands for such products.

Bird flu bodes ill for pet birds in Japan

With the ongoing spate of bird flu outbreaks across the world, Japanese pet owners have chosen to adopt a more cautious approach to keeping birds as pets. 2007 saw the pet bird population shrink by 8%. This, in turn, is expected to negatively impact bird food sales. Not surprisingly, bird food fared the worst in pet food and pet care products in Japan in 2007 with a current value decline of 7%. Manufacturers are unlikely to focus on bird food given its dismal prospects.

Growing strength of Uni-Charm Pet Care Co Ltd

Uni-Charm Pet Care Co Ltd saw an increase in its share of overall pet food and pet care products in 2006. The company continues to maintain the edge it has gained against Nestlé Purina Pet Care from 2004 and is second only to clear leader Master Foods Japan. Uni-Charm’s success and growing strength can be attributed in part to the company’s commitment to reinforcing its communications with its customers and the support provided to its retail partners. The former is especially key given Japanese pet owners’ changing needs, while the latter helps to boost visibility of products and, therefore, sales.

Buoyant future in a nation where pets outnumber children

It is expected that Japan’s pet food and pet care products market will post a constant value CAGR of around 3% over the forecast period. As of 2007, Japan has received wide media coverage on how pets outnumber children in the country. With a significant proportion of the population ready for retirement during 2007-09 on top of the declining birth rate, many of these retirees-to-be have indicated their intention to buy a pet when stopping work. Japanese pet owners have earned a reputation for being astute consumers with the ability to indulge their pets. These factors, taken together, create a favourable environment for growth for the pet food and pet care products industry.

目录及图表

Table of contents

PET FOOD AND PET CARE PRODUCTS IN JAPAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Pet pampering pushes up sales

Further segmentation to cater for a variety of pet needs

Bird flu bodes ill for pet birds in Japan

Growing strength of Uni-Charm Pet Care Co Ltd

Buoyant future in a nation where pets outnumber children

KEY TRENDS AND DEVELOPMENTS

Top heavy population pyramid benefits pet food and pet care products

Economic recovery benefits the pet industry

Greying pet population

Pure breeds, smaller-sized and indoor pets preferred

Pet superstores fail to make impact

MARKET INDICATORS

Table 1 Pet Populations 2002-2007

MARKET DATA

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007

Table 6 Dog and Cat Food Company Shares 2002-2006

Table 7 Dog and Cat Food Brand Shares 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - JAPAN

MASTER FOODS JAPAN KK - PET FOOD AND PET CARE PRODUCTS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Master Foods Japan KK: Key Facts

Summary 3 Master Foods Japan KK: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Master Foods Japan KK: Competitive Position 2006

NESTLé PURINA PET CARE KK - PET FOOD AND PET CARE PRODUCTS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Nestlé Purina Pet Care KK: Key Facts

Summary 6 Nestlé Purina Pet Care KK: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Nestlé Purina Pet Care KK: Competitive Position 2006

NIPPON PET FOOD LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Nippon Pet Food Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 9 Nippon Pet Food Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 10 Nippon Pet Food Ltd: Competitive Position 2006

NISSHIN PET FOOD LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Nisshin Pet Food Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Nisshin Pet Food Ltd: Competitive Position 2006

SUNRISE CO LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Sunrise Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Sunrise Co Ltd: Competitive Position 2006

UNI-CHARM PET CARE CO LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Uni-Charm Pet Care Co Ltd: Key Facts

Summary 16 Uni-Charm Pet Care Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Uni-Charm Pet Care Co Ltd: Competitive Position 2006

DOG FOOD IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 13 Dog Owning Households: % Analysis 2002/2007

Table 14 Dog Population 2002-2007

Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 16 Retail Sales of Dog Food by Type: Value 2002-2007

Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 18 Retail Sales of Premium Dog Food: Value 2002-2007

Table 19 Dog Food Company Shares 2002-2006

Table 20 Dog Food Brand Shares 2003-2006

Table 21 Dog Treats Brand Shares 2003-2006

Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 24 Cat Owning Households: % Analysis 2002/2007

Table 25 Cat Population 2002-2007

Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 27 Retail Sales of Cat Food by Type: Value 2002-2007

Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 29 Retail Sales of Premium Cat Food: Value 2002-2007

Table 30 Cat Food Company Shares 2002-2006

Table 31 Cat Food Brand Shares 2003-2006

Table 32 Cat Treats Brand Shares 2003-2006

Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 35 Other Pet Population 2002-2007

SECTOR DATA

Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 40 Bird Food Brand Shares 2003-2006

Table 41 Fish Food Brand Shares 2003-2006

Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012