发布日期：2007年8月

摘要

目录及图表

Product coverage

Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products

Executive summary

Continued Dynamic Value Growth Performance in 2006

Due to improvements in disposable income levels as well as changing demographics towards favourable conditions for pet keeping, the total pet population in China increased during 2006. This had a positive impact on total value sales of pet food and pet care products across the country. In addition, the continued expansion of premium wet and dry pet food through specialised channels and of mid-priced wet and dry pet food through supermarkets/hypermarkets into second- or third-tier cities offers wider access to pet owners who are willing to feed their pets with packaged pet food. All this led to dynamic value sales growth of pet food and pet care products over the review period.

Humanisation Supports Pet Care Products

With an increasing proportion of the young working population marrying later as well as ageing populations in big cities such as Beijing and Shanghai, more young adults and elderly people chose pets for companionship over the review period. This resulted in greater indulgence on cherished pets. Pet toys, clothing, dietary supplements and even pet funeral related products tended to be symbols of treating pets as part of the family, and thus were widely used by many pet owners during the review period.

Nestlé (China) and Royal Canin Opening Local Production

In view of the high cost of importing dog and cat food from overseas, Nestlé (China) Ltd has set up its first local manufacturing site in Tianjin, China. The production site was completed in early 2007, enabling the company to reduce costs and provide tailored products for the China pet market, which fits with the company's intention of taking the leadership position from Effem Foods (Beijing) Co Ltd, which had established production sites for pet food and pet care products much earlier than Nestlé (China).

Meanwhile, premium dry dog and cat food player, Royal Canin Au Yu (Shanghai) Pet Food Co Ltd, is planning to set up a local manufacturing site in Fengxian district, Shanghai, over the forecast period.

Continued Expansion of Pet Superstores

Although pet shops still dominated distribution channels in pet food and pet care products, pet superstores continued to gain in popularity during the review period. In addition to first-tier cities, pet superstore operators such as Cool Baby have been seen to penetrate second-tier cities across China, including Nanjing and Yantai. This will offer pet owners in such cities better access to a wide variety of branded pet food and pet care products.

Strong Growth in Forecast Period

Value sales of pet food and pet care products are expected to see dynamic growth during the forecast period, due to the low penetration of prepared pet food within overall pet food consumption as well as the increasing number of pets being kept as companions. This will result in pet food products continuing to see faster growth in the premium segment, as well as growing interest in pet nutrition. Pet care products will continue to record dynamic growth due to increasing interest in pet nutrition and other pet care items such as pet shampoos and pet toys.

Table of contents

PET FOOD AND PET CARE PRODUCTS IN CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Continued Dynamic Value Growth Performance in 2006

Humanisation Supports Pet Care Products

Nestlé (China) and Royal Canin Opening Local Production

Continued Expansion of Pet Superstores

Strong Growth in Forecast Period

KEY TRENDS AND DEVELOPMENTS

Changes in Demographics Increase Pet Ownership

Pet Food Recall Casts Doubt on Food Safety

Wider Availability of Retail Channel Boosts Sales

Concern Over Health Scares Changes Preferences

Foreign Companies Expand Local Production

MARKET INDICATORS

Table 1 Pet Populations 2002-2007

MARKET DATA

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007

Table 6 Dog and Cat Food Company Shares 2002-2006

Table 7 Dog and Cat Food Brand Shares 2003-2006

Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - CHINA

CHENGDU CARE PET FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Chengdu Care Pet Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Chengdu Care Pet Food Co Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 4 Chengdu Care Pet Food Co Ltd: Competitive Position 2007

EFFEM FOODS (BEIJING) CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Effem Foods (Beijing) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Effem Foods (Beijing) Co Ltd: Competitive Position 2006

IAMS CO, THE - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 The Iams Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 The Iams Co: Competitive Position 2007

NESTLé (CHINA) LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Nestlé (China) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Nestlé (China) Ltd: Competitive Position 2006

ROYAL CANIN AU YU (SHANGHAI) PET FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Competitive Position 2007

YANTAI CHINA PET FOODS CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Yantai China Pet Foods Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Yantai China Pet Foods Co Ltd: Competitive Position 2007

DOG FOOD IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 12 Dog Owning Households: % Analysis 2002/2007

Table 13 Dog Population 2002-2007

Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 15 Retail Sales of Dog Food by Type: Value 2002-2007

Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 17 Retail Sales of Premium Dog Food: Value 2002-2007

Table 18 Dog Food Company Shares 2002-2006

Table 19 Dog Food Brand Shares 2003-2006

Table 20 Dog Treats Brand Shares 2003-2006

Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 23 Cat Owning Households: % Analysis 2002/2007

Table 24 Cat Population 2002-2007

Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 26 Retail Sales of Cat Food by Type: Value 2002-2007

Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 28 Retail Sales of Premium Cat Food: Value 2002-2007

Table 29 Cat Food Company Shares 2002-2006

Table 30 Cat Food Brand Shares 2003-2006

Table 31 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 33 Other Pet Population 2002-2007

SECTOR DATA

Table 34 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 35 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 36 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 37 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 38 Fish Food Brand Shares 2003-2006

Table 39 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 40 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 41 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 42 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 43 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 44 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 45 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 46 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012