发布日期：2007年8月

摘要

目录及图表

Product coverage

Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products

Executive summary

Good economic performance boosts market

The booming financial market, decrease in unemployment rate and overall positive economic indicators have provided a good base for people to spend more willingly, including in the pet food and pet care products market. This is reflected in the expanding number of pet shops, veterinary clinics, kennels, products and services that cater for better pet life and care. Not only has the number of pet care establishments increased, so has investment in them. Pet shop sizes are increasing, and the retail environment has seen a change from individual small establishments to pet shop chains and veterinary clinics. The proliferation of different pet associations and related pet exhibitions/shows has given further momentum to the market.

Media influences pet pampering

Pets are riding on a wave of popularity due to the increasing number of pet television programmes and print articles. The internet has brought information regarding different pet-related events in Hong Kong and around the world and there are reports of how pets are being pampered as if they were humans. Saunas, spas, jogging machines etc, anything you can name for a human can now be found for a pet. There has also been more media coverage of pets being kept by celebrities and singers and those in the entertainment industry. How these people dress up and groom their pets is a common topic for discussion.

Pet owners treating pets like humans

With more information on the internet and in the media regarding pet nutrition or pet care, pet owners are demanding products and services that best suit their pet. Different pets, even of the same breed, have different needs. The bond between pet and pet owner has grown stronger. Just like their own children, these owners pamper their pets like humans and ensure that they only get the best of everything. The “one product for all purposes” concept is no longer applicable as pet owners prefer specialist products for specific needs.

One-stop pet centre gaining popularity

Traditional pet stores provide a sufficient stock of pet food and pet care merchandise together with grooming services. However, because of the high rents in Hong Kong, most shops are small, are packed with limited merchandise and pets have to be put in a small cage and queue for the grooming service. Pet owners seldom have the chance to see how the grooming is done. All this makes the visit a bit of a routine. The emergence of one-stop pet centres not only provides a more spacious and comfortable shopping environment, but also gives pet owners a more rewarding experience in each visit. This is achieved through watching how their pet is groomed, having tea together at the café, a chance for their pet to play with other pets and for pet owners to mingle with other pet lovers.

Structured market facilitates growth

The pet food and pet care products market in Hong Kong is becoming more mature not only in terms of its structure but also in its attitude towards keeping a pet. Industry infrastructure and standards keep improving as a result of demand and competition. Associations for different pets’ interests have been set up to enable pets to attain fair rights. Humanisation and specialisation further motivate pet owners to spend more on pet food and related services. Coupled with a positive economic outlook, the pet food market is expected to experience further growth in both value and volume terms.

Table of contents

PET FOOD AND PET CARE PRODUCTS IN HONG KONG, CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Good economic performance boosts market

Media influences pet pampering

Pet owners treating pets like humans

One-stop pet centre gaining popularity

Structured market facilitates growth

KEY TRENDS AND DEVELOPMENTS

Number of small-sized homes on the rise

Easy access to information boosts pet food and pet care products market

Medical treatments and better diets help to lengthen pets’ life span

Holistic approach to pet diets

Limited living space in Hong Kong drives the cat population

MARKET INDICATORS

Table 1 Pet Populations 2002-2007

MARKET DATA

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007

Table 6 Dog and Cat Food Company Shares 2002-2006

Table 7 Dog and Cat Food Brand Shares 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

Table 13 Inflation: Annual Rate 2002-2007

Table 14 Number of Households: Number 2002-2007

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HONG KONG, CHINA

ADP PENTAGON PETS LTD - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 ADP Pentagon Pets Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

BREEDER’S CHOICE NORTH ASIA LTD - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Breeder’s Choice North Asia Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

DOG ONE LIFE - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Dog One Life: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

WELLON AQUARIUM & PET PRODUCTS LTD - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Wellon Aquarium and Pet Products Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

DOG FOOD IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 15 Dog Owning Households: % Analysis 2002/2007

Table 16 Dog Population 2002-2007

Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 18 Retail Sales of Dog Food by Type: Value 2002-2007

Table 19 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 20 Retail Sales of Premium Dog Food: Value 2002-2007

Table 21 Dog Food Company Shares 2002-2006

Table 22 Dog Food Brand Shares 2003-2006

Table 23 Dog Treats Brand Shares 2003-2006

Table 24 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 25 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 26 Cat Owning Households: % Analysis 2002/2007

Table 27 Cat Population 2002-2007

Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 29 Retail Sales of Cat Food by Type: Value 2002-2007

Table 30 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 31 Retail Sales of Premium Cat Food: Value 2002-2007

Table 32 Cat Food Company Shares 2002-2006

Table 33 Cat Food Brand Shares 2003-2006

Table 34 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 35 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 36 Other Pet Population 2002-2007

SECTOR DATA

Table 37 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 38 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 39 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 40 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 41 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 42 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 43 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 44 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 45 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 46 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 47 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 48 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012