发布日期：2007年8月
摘要
Executive summary
The crisis is over, the real growth has begun
As a consequence of the 1999-2002 economic crisis that led to high unemployment, low consumer confidence and income decline, consumers avoided purchasing non-essential items. However in 2003, the economic trend reversed and the domestic electrical appliances market began to realise strong growth, coupled with price recovery. Although volume growth was significant in most product categories, a revitalised economy propelled previous niche items to record levels.
Innovation is the name of the game
Due to an increase in disposable income and the end of the economic crisis, consumers started to purchase based on innovation instead of price. As a result, companies have expanded their product portfolios. For example, personal care appliances targeting teenage girls, microwave ovens that suggest recipes, refrigerators that prepare a shopping list and washers that automatically adjust washing cycles according to the type of clothes being washed are only a few of the many examples.
Retail competition heats up
Sales of domestic electrical appliances in Argentina were boosted by additional discounts of 5%, 10% and even 20%, offered by banks and specialist multiples, along with intense promotional activity, which motivated consumers to make larger purchases and return to stores more often. In 2006, retailers Frávega, Garbarino and Red Megatone distributed numerous free gifts including DVDs, official soccer t-shirts, passes to amusement parks, beauty services and even watches to consumers who made purchases above pre-established amounts.
The return of multinationals
A brighter economic outlook, coupled with a favourable tax regime, is enabling multinational companies to return their production activities to Argentina. Whirlpool Argentina SA, for example, has signed an agreement with Domec SA to produce its Whirlpool, Eslabon de Lujo and Consul cookers locally, instead of reopening its industrial plant located in the state of San Luis; and Indesit is considering opening a local manufacturing plant in order to produce domestic electrical appliances for Latin America.
Construction activity has a positive impact
Large kitchen appliances continue to benefit from record results in the construction industry, which recorded annual growth of more than 20% in 2002-2006. As a result, domestic electrical appliance companies are increasing their manufacturing capabilities, launching new models aimed at satisfying the demand from new houses.
目录及图表
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
The crisis is over, the real growth has begun
Innovation is the name of the game
Retail competition heats up
The return of multinationals
Construction activity has a positive impact
KEY TRENDS AND DEVELOPMENTS
Consumer credit fuels growth and draws in low-income consumers
Premium segment not a key differentiator
Lower unemployment rate has a positive impact
Fragmented sourcing is reshaping the market
New demographics creating niche segments
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ALLADIO E HIJOS SA, JOSE M - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Jose M. Alladio e Hijos SA: Key Facts
Summary 3 Jose M. Alladio e Hijos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Jose M. Alladio e Hijos SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Jose M. Alladio e Hijos SA: Competitive Position 2006
BGH SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 BGH SA: Key Facts
Summary 7 BGH SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 BGH SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 BGH SA: Competitive Position 2006
DOMEC SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Domec SA: Key Facts
Summary 11 Domec SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Domec SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Domec SA: Competitive Position 2006
FRIMETAL SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Frimetal SA: Key Facts
Summary 15 Frimetal SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Frimetal SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Frimetal SA: Competitive Position 2006
LONGVIE SA - DOMESTIC ELECTRICAL APPLIANCES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Longvie SA: Key Facts
Summary 19 Longvie SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Longvie SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Longvie SA: Competitive Position 2006
REFRIGERATION APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
Table 30 Sales of Freezers by Format: % Breakdown 2003-2006
Table 31 Retail Units by Static/Frost-free: % Split 2001/2006
Table 32 Company Shares of Refrigeration Appliances 2002-2006
Table 33 Brand Shares of Refrigeration Appliances 2003-2006
Table 34 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 35 Company Shares of Freestanding Fridges 2002-2006
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN ARGENTINA
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 44 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 45 Retail Units of Automatic Washing Machines by Wash Mechanism: % Split 2001/2006
Table 46 Company Shares of Home Laundry Appliances 2002-2006
Table 47 Brand Shares of Home Laundry Appliances 2003-2006
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 53 Sales of Dishwashers by Subsector: Value 2001-2006
Table 54 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 55 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 56 Company Shares of Dishwashers 2002-2006
Table 57 Brand Shares of Dishwashers 2003-2006
Table 58 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 60 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 61 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 66 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 67 Retail Units of Ovens by Format: % Split 2001/2006
Table 68 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 69 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 70 Company Shares of Large Cooking Appliances 2002-2006
Table 71 Brand Shares of Large Cooking Appliances 2003-2006
Table 72 Company Shares of Cookers 2002-2006
Table 73 Company Shares of Ovens 2002-2006
Table 74 Company Shares of Hobs 2002-2006
Table 75 Company Shares of Built-in Hobs 2002-2006
Table 76 Company Shares of Cooker Hoods 2002-2006
Table 77 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Microwaves by Subsector: Volume 2001-2006
Table 83 Sales of Microwaves by Subsector: Value 2001-2006
Table 84 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 85 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 86 Retail Units of Microwaves: % Split 2001/2006
Table 87 Company Shares of Microwaves 2002-2006
Table 88 Brand Shares of Microwaves 2003-2006
Table 89 Microwaves by Distribution Format: % Analysis 2001-2006
Table 90 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 92 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 93 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 96 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 97 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 98 Company Shares of Food Preparation Appliances 2002-2006
Table 99 Brand Shares of Food Preparation Appliances 2003-2006
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 102 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 103 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 108 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 109 Company Shares of Small Cooking Appliances 2002-2006
Table 110 Brand Shares of Small Cooking Appliances 2003-2006
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 119 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 120 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 125 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 127 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 128 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 129 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 130 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 131 Company Shares of Vacuum Cleaners 2002-2006
Table 132 Brand Shares of Vacuum Cleaners 2003-2006
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 136 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 137 Sales of Irons: 2001-2006
Table 138 Sales of Irons: % Growth 2001-2006
Table 139 Retail Units of Irons: % Split 2001/2006
Table 140 Retail Units of Irons: % Features 2001/2006
Table 141 Company Shares of Irons 2002-2006
Table 142 Brand Shares of Irons 2003-2006
Table 143 Forecast Sales of Irons: 2006-2011
Table 144 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Sales of Personal Care Appliances: 2001-2006
Table 146 Sales of Personal Care Appliances: % Growth 2001-2006
Table 147 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 148 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 149 Retail Units of Body Shavers: % Features 2001/2006
Table 150 Company Shares of Personal Care Appliances 2002-2006
Table 151 Brand Shares of Personal Care Appliances 2003-2006
Table 152 Forecast Sales of Personal Care Appliances: 2006-2011
Table 153 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Sales of Air Treatment Products: 2001-2006
Table 155 Sales of Air Treatment Products: % Growth 2001-2006
Table 156 Company Shares of Air Treatment Products 2002-2006
Table 157 Brand Shares of Air Treatment Products 2003-2006
Table 158 Forecast Sales of Air Treatment Products: 2006-2011
Table 159 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 160 Retail Sales of Heating Appliances: 2001-2006
Table 161 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 162 Company Shares of Heating Appliances 2002-2006
Table 163 Brand Shares of Heating Appliances 2003-2006
Table 164 Forecast Sales of Heating Appliances: 2006-2011
Table 165 Forecast Sales of Heating Appliances: % Growth 2006-2011