发布日期：2007年4月

摘要

Consumer Electronics in France report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Consumer electronics sales explode

According to INSEE, the French statistic office, the proportion of the French household budget spent on electronics and communication goods increased significantly over the last 15 years. This was made possible by a decline in spending on food and clothing and an increasing level of household debt.

Consumer electronics becoming more mobile

Portable consumer electronics became increasingly popular with an ever more mobile population. New consumer needs and behaviours emerged and favoured the boom of mobile technologies. The success of mobile phones, based on the ease remaining in contact at all times, slowly spread to other products, such as portable computers and media players. Being able to do everything everywhere and not only at home drove the whole market and in 2006 portable consumer electronics accounted for more than half of both volume and value sales.

Market driven by product diversity, innovation and falling prices

The emergence of new products and the growing number of innovative products developed to meet consumer needs attracted early adopters of new technologies. The development of the market with massive communication campaigns led to a decline in retail prices, which made consumer electronics accessible to the mass market. The French market is still in growing relatively rapidly except for mobile phones, where growth is now slowing as market penetration reached 75%.

Distribution channels remain diverse

Many players compete in the French retail market including specialist multiples and hypermarkets. But the development of the internet and improvements in payment security modified the purchasing decision process as well as the structure of the retail market. The share internet sales grew rapidly to the detriment of independent specialists and consumer electronics manufacturers are now increasingly competing with their retailers.

Philips' unique European presence among Asian manufacturers

Philips is almost the only large European player left in the French market even if Nokia maintains a strong presence in the mobile phone market. French manufacturers are slowly disappearing as foreign manufacturers purchase their activity, while maintaining their well-recognised brand names. Korean manufacturers have been the most successful in recent years, to the detriment of American and other Asian, predominantly Japanese, manufacturers. Most of these manufacturers were able to capitalise on the digital technology to offer a wide range of products across different subsectors.

Future subject to competition between emerging standards

The future remains bright even if only in the short term, as competition between emerging standards could slow market development. This is the case for wireless communication with competition between Bluetooth and Wi-Fi standards and the future DVD system between HD-DVD and Blue-Ray standards. The same trend prevails in the MP3 players where hard drive and flash memory data storage compete for the future domination of mobile applications.

Table of contents

CONSUMER ELECTRONICS IN FRANCE : MARKET INSIGHT

EXECUTIVE SUMMARY

Consumer electronics sales explode

Consumer electronics becoming more mobile

Market driven by product diversity, innovation and falling prices

Distribution channels remain diverse

Philips' unique European presence among Asian manufacturers

Future subject to competition between emerging standards

KEY TRENDS AND DEVELOPMENTS

Consumers save on necessities to spend on luxuries

Average retail prices continue to fall

Technological developments and innovations are key drivers

Government measures try to facilitate better access

Price and complexity remains strong barriers to market development

French manufacturers withdrawing from the market

Future success depends on quality of service and legislation

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006

Table 7 Consumer Electronics Company Shares 2002-2005

Table 8 Consumer Electronics Brand Shares 2002-2005

Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - FRANCE

PHILIPS ELECTRONIQUE GRAND PUBLIC - CONSUMER ELECTRONICS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Philips Electronique Grand Public : Key Facts

Summary 2 Philips Electronique Grand Public: Operational Indicators 2004-2005

COMPANY BACKGROUND

PRODUCTION

Summary 3 Philips Electronique Grand Public : Production Statistics 2005

COMPETITIVE POSITIONING

Summary 4 Philips Electronique Grand Public : Competitive Position 2005

SAFRAN GROUP - CONSUMER ELECTRONICS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Groupe Safran SA: Key Facts

Summary 6 Groupe Safran SA: Operational Indicators 2004-2005

COMPANY BACKGROUND

PRODUCTION

Summary 7 Groupe Safran SA: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 8 Groupe Safran SA Group: Competitive Position 2005

SAMSUNG FRANCE - CONSUMER ELECTRONICS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Samsung Electronics France: Key Facts

Summary 10 Samsung Electronics France: Operational Indicators 2003-2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Samsung Electronics France : Competitive Position 2005

SONY ENTERTAINMENT FRANCE - CONSUMER ELECTRONICS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Sony France SA: Key Facts

Summary 13 Sony France SA: Operational Indicators 2003-2005

COMPANY BACKGROUND

PRODUCTION

Summary 14 Sony France SA: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 15 Sony France SA: Competitive Position 2005

IN-HOME CONSUMER ELECTRONICS IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006

Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006

Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006

Table 20 In-home Consumer Electronics Company Shares 2002-2005

Table 21 In-home Consumer Electronics Brand Shares 2002-2005

Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006

Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011

Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011

Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006

Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006

Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006

Table 31 In-car Consumer Electronics Company Shares 2002-2005

Table 32 In-car Consumer Electronics Brand Shares 2002-2005

Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006

Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011

Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011

Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011