发布日期：2007年5月

摘要

Consumer Electronics in China report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Strong growth continues despite the increasing size of the market

The Chinese consumer electronics market has a long history of outstanding performances. It boomed since 1995, growing to a far larger size than before. However, strong growth in the Chinese economy and household incomes rising every year meant that the market was able to maintain dynamic levels of growth in recent years and should continue to do so in the future. Although the performance of in-home consumer electronics was very good during 2004-2006, with many new product launches, its growth rate and development still could not keep pace with that of portable and in-car consumer electronics.

Digital technologies guide new development

Chinese life has been changed by all kinds of digital consumer electronics over the past three years. Popular digital products included MP3 players, digital cameras and digital camcorders. Digital technology became the most important trend for Chinese consumer electronics development in all sectors and is likely to guide new developments for the next few years.

Brand competition benefits international players

In the face of intense price competition during 1995-2000, many consumer electronics sectors matured, such as TVs and DVD players. Since then, the main competition between domestic and international manufacturers focused on branding and product quality. In this arena, it was the famous brands and high quality products of foreign manufacturers that triumphed over domestic manufacturers who have low-cost advantages, but which lag behind in terms of technology and quality.

Rational customers and multiple choices

Where in the past price and the advice given by sales assistants were the major factors influencing choices. Nowadays, there is a vast amount of information available through websites, the media and advertising to help customers make the right choice based on price, quality and brand. Distribution channels for consumer electronics became more professional. Some specialist multiples and independents offer their customers free testing activities and professional analysis for different products. There is also a far wider choice of products available, different prices, brands and service levels, all of which enabled Chinese customers to become more rational in their purchasing decisions.

Frequent product updates keep up with fashion changes

Technological advances and customers changing demands shortened product lifecycles. It is now uncommon for the modern Chinese family to keep a consumer electronic product, such as TV, for more than five years before it is updated to a new model. Keeping up with new technological developments and new products is one of many factors influencing customers when purchasing consumer electronic products. Consumers are pay more attention to fashion trends in consumer electronics such as colour, design etc. Manufacturers would like to spend more time and money researching fashion trends among young people and adapting them into their designs.

Table of contents

CONSUMER ELECTRONICS IN CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Strong growth continues despite the increasing size of the market

Digital technologies guide new development

Brand competition benefits international players

Rational customers and multiple choices

Frequent product updates keep up with fashion changes

KEY TRENDS AND DEVELOPMENTS

Steady improvement in Chinese economy and family incomes

Digital wave drives Chinese consumer electronics market

Brand competition replaces price wars

Good performance by foreign manufacturers

Multiple distribution channels

Shorter product lifecycles

Fashion affect consumer electronics products

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006

Table 7 Consumer Electronics Company Shares 2002-2005

Table 8 Consumer Electronics Brand Shares 2002-2005

Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - CHINA

CANON (CHINA) INC - CONSUMER ELECTRONICS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Canon (China) Inc: Key Facts

Summary 2 Canon (China) Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 3 Canon (China) Inc: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 4 Canon (China) Inc: Competitive Position 2005

LENOVO (CHINA) LTD - CONSUMER ELECTRONICS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Lenovo (China) Ltd: Key Facts

Summary 6 Lenovo (China) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Lenovo (China) Ltd: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 8 Lenovo (China) Ltd: Competitive Position 2005

PIONEER CHINA HOLDING CO LTD - CONSUMER ELECTRONICS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Pioneer China Holding Co Ltd: Key Facts

Summary 10 Pioneer China Holding Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Pioneer China Holding Co Ltd: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 12 Pioneer China Holding Co Ltd: Competitive Position 2005

SONY (CHINA) LTD - CONSUMER ELECTRONICS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Sony (China) Ltd: Key Facts

Summary 14 Sony (China) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Sony (China) Ltd: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 16 Sony (China) Ltd: Competitive Position 2005

TCL CORP - CONSUMER ELECTRONICS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 17 TCL Corp: Key Facts

Summary 18 TCL Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 19 TCL Corp: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 20 TCL Corp: Competitive Position 2005

IN-HOME CONSUMER ELECTRONICS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006

Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006

Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006

Table 20 In-home Consumer Electronics Company Shares 2002-2005

Table 21 In-home Consumer Electronics Brand Shares 2002-2005

Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006

Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011

Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011

Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006

Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006

Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006

Table 31 In-car Consumer Electronics Company Shares 2002-2005

Table 32 In-car Consumer Electronics Brand Shares 2002-2005

Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006

Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011

Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011

Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011