发布日期：2008年4月

摘要

Consumer Electronics in Canada report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Canada’s strong economy boosts consumer spending

Favourable economic conditions in 2007 helped to underpin sales of consumer electronics in Canada. Low unemployment rates and a solid housing market provided a boost to consumer confidence. Products such as digital televisions, portable media players, mobile phones, laptops, and navigational devices were in the highest demand during the year.

The rise of the Canadian dollar

The stunning rise of the Canadian dollar in relation to the US dollar is having a profound impact on the Canadian economy. The high dollar is hurting Canada’s manufacturing base, located in the provinces of Ontario and Quebec, which is dependent on exports to the United States. On the other hand, the higher dollar is proving to be beneficial for Canadian consumers and many consumer electronics retailers and manufacturers are rolling back their prices to compete with the lower retail pricing found in the United States.

Prices keep going down

The consumer electronics market in Canada continues to face deflationary pressures. A number of factors have contributed to this, including the following: increased outsourcing of consumer electronics to China; the influx of competitively-priced South Korean, Taiwanese and Chinese brands; the surge in low-priced private label brands; the appreciation of the Canadian dollar which has led to lower-priced imports; and the rollback in prices by Canadian retailers wanting to compete with US retailers.

Canada’s shifting demographic landscape

Canada’s Baby Boomers still pack a punch in terms of retail spending power. Many of these Boomers, now in their peak earning years, have shown a strong partiality for the finer things in life, including high-end consumer electronics. However, as this demographic group grows older and more of them enter retirement, their interests are likely to shift to other activities, such as travelling.

Export market must remain strong

Solid consumer demand for consumer electronics is expected to continue into 2008 and beyond as the Canadian economy is expected to maintain its strong economic fundamentals. However, as the health of the Canadian economy is largely based on the strength of its export market and as its largest trading partner is the United States, any downturn south of the border will eventually hurt Canada’s economic prospects.

Table of contents

CONSUMER ELECTRONICS IN CANADA : MARKET INSIGHT

EXECUTIVE SUMMARY

Canada’s strong economy boosts consumer spending

The rise of the Canadian dollar

Prices keep going down

Canada’s shifting demographic landscape

Export market must remain strong

KEY TRENDS AND DEVELOPMENTS

Can Canada Weather the Upcoming Storm in the United States?

The Rise of the Dollar

What About the Baby Boomers?

More Bang for the Buck

Strength of Private Labels

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2002-2007

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2002-2007

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2002-2007

Table 4 Sales of Consumer Electronics by Sector: Value 2002-2007

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2002-2007

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2002-2007

Table 7 Sales of Consumer Electronics by Distribution Format 2002-2007

Table 8 Forecast Sales of Consumer Electronics by Sector: Volume 2007-2012

Table 9 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2007-2012

Table 10 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2007-2012

Table 11 Forecast Sales of Consumer Electronics by Sector: Value 2007-2012

Table 12 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2007-2012

Table 13 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - CANADA

NOKIA CANADA - CONSUMER ELECTRONICS - CANADA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Nokia Canada: Key Facts

Summary 3 Nokia Canada: Operational Indicators (company-wide)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Nokia Canada: Competitive Position 2006

PIONEER ELECTRONICS OF CANADA INC - CONSUMER ELECTRONICS - CANADA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Pioneer Electronics of Canada Inc: Key Facts

Summary 6 Pioneer Electronics of Canada Inc: Operational Indicators (company-wide)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Pioneer Electronics of Canada Inc: Competitive Position 2006

SAMSUNG ELECTRONICS CANADA INC - CONSUMER ELECTRONICS - CANADA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Samsung Electronics Canada Inc: Key Facts

Summary 9 Samsung Electronics Canada Inc: Operational Indicators (company-wide)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Samsung Electronics Canada Inc: Competitive Position 2006

SONY OF CANADA LTD - CONSUMER ELECTRONICS - CANADA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Sony of Canada Ltd: Key Facts

Summary 12 Sony of Canada Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Sony of Canada Ltd: Competitive Position 2006

TOSHIBA OF CANADA LTD - CONSUMER ELECTRONICS - CANADA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Toshiba of Canada Limited: Key Facts

Summary 15 Toshiba of Canada Limited: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Toshiba of Canada Limited: Competitive Position 2006

TELEVISIONS AND PROJECTORS IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 14 Sales of Televisions and Projectors by Sector: Volume 2002-2007

Table 15 Sales of Televisions and Projectors by Sector: % Volume Growth 2002-2007

Table 16 Sales of Televisions and Projectors by Sector: Value 2002-2007

Table 17 Sales of Televisions and Projectors by Sector: % Value Growth 2002-2007

Table 18 Sales of Digital Televisions by Type 2002-2007

Table 19 Televisions and Projectors Company Shares 2002-2006

Table 20 Televisions and Projectors Brand Shares 2003-2006

Table 21 TV and VCR/DVD Combinations Company Shares 2002-2006

Table 22 TV and VCR/DVD Combinations Brand Shares 2003-2006

Table 23 Sales of Televisions and Projectors by Distribution Format 2002-2007

Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2007-2012

Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2007-2012

Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2007-2012

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2007-2012

VCRS AND DVD PLAYERS IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 28 Sales of VCRS and DVD Players by Sector: Volume 2002-2007

Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2002-2007

Table 30 Sales of VCRS and DVD Players by Sector: Value 2002-2007

Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2002-2007

Table 32 VCRS and DVD Players Company Shares 2002-2006

Table 33 VCRS and DVD Players Brand Shares 2003-2006

Table 34 Sales of VCRS and DVD Players by Distribution Format 2002-2007

Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2007-2012

Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2007-2012

Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2007-2012

Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2007-2012

HOME AUDIO AND CINEMA IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 39 Sales of Home Audio and Cinema Products by Sector: Volume 2002-2007

Table 40 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2002-2007

Table 41 Sales of Home Audio and Cinema Products by Sector: Value 2002-2007

Table 42 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2002-2007

Table 43 Home Audio and Cinema Products Company Shares 2002-2006

Table 44 Home Audio and Cinema Products Brand Shares 2003-2006

Table 45 Sales of Home Audio and Cinema Products by Distribution Format 2002-2007

Table 46 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2007-2012

Table 47 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2007-2012

Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2007-2012

Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2007-2012

PERSONAL COMPUTERS IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 50 Sales of Computers by Sector: Volume 2002-2007

Table 51 Sales of Computers by Sector: % Volume Growth 2002-2007

Table 52 Sales of Computers by Sector: Value 2002-2007

Table 53 Sales of Computers by Sector: % Value Growth 2002-2007

Table 54 Computers Company Shares 2002-2006

Table 55 Computers Brand Shares 2003-2006

Table 56 Sales of Computers by Distribution Format 2002-2007

Table 57 Forecast Sales of Computers by Sector: Volume 2007-2012

Table 58 Forecast Sales of Computers by Sector: % Volume Growth 2007-2012

Table 59 Forecast Sales of Computers by Sector: Value 2007-2012

Table 60 Forecast Sales of Computers by Sector: % Value Growth 2007-2012

CAMERAS IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 61 Sales of Cameras by Sector: Volume 2002-2007

Table 62 Sales of Cameras by Sector: % Volume Growth 2002-2007

Table 63 Sales of Cameras by Sector: Value 2002-2007

Table 64 Sales of Cameras by Sector: % Value Growth 2002-2007

Table 65 Cameras Company Shares 2002-2006

Table 66 Cameras Brand Shares 2003-2006

Table 67 Sales of Cameras by Distribution Format 2002-2007

Table 68 Forecast Sales of Cameras by Sector: Volume 2007-2012

Table 69 Forecast Sales of Cameras by Sector: % Volume Growth 2007-2012

Table 70 Forecast Sales of Cameras by Sector: Value 2007-2012

Table 71 Forecast Sales of Cameras by Sector: % Value Growth 2007-2012

CAMCORDERS IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 72 Sales of Camcorders by Sector: Volume 2002-2007

Table 73 Sales of Camcorders by Sector: % Volume Growth 2002-2007

Table 74 Sales of Camcorders by Sector: Value 2002-2007

Table 75 Sales of Camcorders by Sector: % Value Growth 2002-2007

Table 76 Camcorders Company Shares 2002-2006

Table 77 Camcorders Brand Shares 2003-2006

Table 78 Sales of Camcorders by Distribution Format 2002-2007

Table 79 Forecast Sales of Camcorders by Sector: Volume 2007-2012

Table 80 Forecast Sales of Camcorders by Sector: % Volume Growth 2007-2012

Table 81 Forecast Sales of Camcorders by Sector: Value 2007-2012

Table 82 Forecast Sales of Camcorders by Sector: % Value Growth 2007-2012

PORTABLE MEDIA PLAYERS IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Sales of Portable Media Players by Sector: Volume 2002-2007

Table 84 Sales of Portable Media Players by Sector: % Volume Growth 2002-2007

Table 85 Sales of Portable Media Players by Sector: Value 2002-2007

Table 86 Sales of Portable Media Players by Sector: % Value Growth 2002-2007

Table 87 Sales of Portable MP3 Players by Type 2002-2007

Table 88 Portable Media Players Company Shares 2002-2006

Table 89 Portable Media Players Brand Shares 2003-2006

Table 90 Sales of Portable Media Players by Distribution Format 2002-2007

Table 91 Forecast Sales of Portable Media Players by Sector: Volume 2007-2012

Table 92 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2007-2012

Table 93 Forecast Sales of Portable Media Players by Sector: Value 2007-2012

Table 94 Forecast Sales of Portable Media Players by Sector: % Value Growth 2007-2012

MOBILE PHONES IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 95 Sales of Mobile Phones: Volume 2002-2007

Table 96 Sales of Mobile Phones: % Volume Growth 2002-2007

Table 97 Sales of Mobile Phones: Value 2002-2007

Table 98 Sales of Mobile Phones: % Value Growth 2002-2007

Table 99 Sales of Mobile Phones by Type 2002-2007

Table 100 Mobile Phones Company Shares 2002-2006

Table 101 Mobile Phones Brand Shares 2003-2006

Table 102 Sales of Mobile Phones by Distribution Format 2002-2007

Table 103 Forecast Sales of Mobile Phones: Volume 2007-2012

Table 104 Forecast Sales of Mobile Phones: % Volume Growth 2007-2012

Table 105 Forecast Sales of Mobile Phones: Value 2007-2012

Table 106 Forecast Sales of Mobile Phones: % Value Growth 2007-2012

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN CANADA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 107 Sales of In-car Consumer Electronics by Sector: Volume 2002-2007

Table 108 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2002-2007

Table 109 Sales of In-car Consumer Electronics by Sector: Value 2002-2007

Table 110 Sales of In-car Consumer Electronics by Sector: % Value Growth 2002-2007

Table 111 In-car Consumer Electronics Company Shares 2002-2006

Table 112 In-car Consumer Electronics Brand Shares 2003-2006

Table 113 Sales of In-car Consumer Electronics by Distribution Format 2002-2007

Table 114 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2007-2012

Table 115 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2007-2012

Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Value 2007-2012

Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2007-2012