发布时间：2008.7

摘要

In only a few instances do we see an opportunity for IPTV – the reality is that the telcos will find it pretty tough competing with cable and pay TV operators. However, as PCCW has shown, it can be done. In 2008 there are initial global standards and architecture specifications in place. Interesting developments are taking place in Europe, particularly France and Italy; as well as China, Hong Kong and the Netherlands. We estimate there will be around 25 million users by 2010. While there is no doubt that broadband video, as we prefer to call it, will eventually become successful; we see it as an incremental service that can be added onto Next Generation Networks (NGNs). This report includes BuddeComm’s analysis of the IPTV market, including Video-On-Demand (VoD) in relation to TV. The report includes brief case studies, statistics and forecasts. See separate report for information on video services over the Web.

目录及图表

• 1. Synopsis
  
• 2. Broadband TV (IPTV)
  
  • 2.1 Introduction
    
• 3. The future of IPTV
  
• 4. Case studies
  
  • 4.1 Introduction
    
  • 4.2 Hong Kong
    
    • 4.2.1 PCCW’s NOW
      
  • 4.3 China
    
  • 4.4 France
    
  • 4.5 Netherlands
    
  • 4.6 Italy
    
• 5. Business models
  
  • 5.1 No one-size-fits all solutions
    
  • 5.2 The pay TV business model
    
  • 5.3 Event-staging opportunities
    
• 6. Telcos versus media companies
  
• 7. Value-added multimedia
  
• 8. Video-on-Demand (VoD)
  
  • 8.1 Introduction
    
  • 8.2 VoD needs more work
    
  • 8.3 Other forms of VoD
    
  • 8.4 Online VoD services
    
• 9. Market developments
  
  • 9.1 First global standards
    
  • 9.2 Gaming consoles and IPTV converge
    
  • 9.3 Joost
    
  • 9.4 Broadcasting over IP (BoIP)
    
• 10. IPTV market statistics and forecasts
  
• 11. IPTV services revenue 2006 – 2010
  
• 12. IPTV standards
  
  • 12.1 Open IPTV Forum
    
  • 12.2 ITU IPTV standard
    
  • 12.3 DOCSIS 3.0
    
• 13. Related reports
  

• Table 1 – Hong Kong - Triple Play subscribers and ARPU – 2003 - 2007
• Table 2 – PCCW growth in NOW TV – 2000 - 2007
• Table 3 – France - IPTV subscribers – 2005 - 2007
• Table 4 – Worldwide IPTV subscribers – comparison of analysts’ forecasts – 2007 – 2010; 2013
• Table 5 – Regional IPTV subscribers – Americas, Asia and Europe – 2007 - 2011
• Table 6 – IPTV STB sales – 2007; 2012
• Table 7 –Market share of IPTV STBs - Asia Pacific, Europe, US - 2012

• Exhibit 1 – Top IPTV carriers worldwide - 2008