摘要

80 million people in Indonesia now own mobile phones, but the penetration rate is still less than forty percent, offering significant opportunities for investors in this nascent market.

In Indonesia the mobile operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market to provide ring tones, gaming, mobile imagery and streaming audio and video.

The latest market research examines how Indonesia network operators, application and content providers are positioning themselves to compete in Indonesia mobile market. This report reviews opportunities, strengths, weaknesses and risks of this emerging wireless market of over 240 million people. Over one-thousand Indonesian consumers were sampled to understand their thinking and desires for mobile services, as well as mobile content and applications

This report, updated quarterly, covers the following topics of the mobile communications market in Indonesia:

• Commercial, technical and social issues relating to mobile content market
• Mobile content and key applications and services
• Mobile subscribers, penetration and ARPU
• Mobile VAS business model and value chain
• Operator's Market Share
• Market drivers and inhibitors
• Most popular purchases of Ringtones and Java Mobile Games

Key Questions Answered: 

• How big is the market for mobile voice and data services in Indonesia?
• What opportunities are there in the mobile content market?
• What are the key mobile data trends being adopted in Indonesia?
• Which mobile data applications are the most popular?
• How important is WLL CDMA mobile services in Indonesia?

目录及图表

Table of Contents:

1. Introduction
Report Objectives
Forecast Assumptions

2.  Executive Summary and Market Forecast
SWOT Analysis
Strengths
Opportunities
Weaknesses ?Threats
Barriers to Entry
Indonesia Mobile Market Leaders
Competitive Environment
Mobile Services Market ?Subscriber Forecast
Mobile Penetration
Indonesia Mobile Subscriber Growth Forecast
Key Drivers of Indonesia Mobile Subscriber Growth
Indonesia Youth Market
Prepaid vs. Postpaid Subscribers
ARPU ?Historical Achievements and Outlook

3.  Demographics and Economic Outlook
Indonesia Attraction for Foreign Investment
Consumer Consumption in Indonesia

4.  Mobile Service Providers ?GSM
Telkomsel
PT Indonesian Satellite Corporation (INDOSAT)
PT EXCELCOMINDO PRATAMA (Excelcom)
PT Natrindo Telepon Seluler ?Lippo Telecom
Hutchison CP Telecom (HCPT)

5. Mobile Service Providers ?CDMA

Leading CDMA Service Providers
PT Mobile-8 CDMA Network
BakrieTel ?Esia CDMA Network
TelkomFlexi CDMA Network
Indosat StarOne CDMA Network
Smart Telecom

6.  Mobile Content and Applications in Indonesia
Percentage of Mobile Revenues from Content and Applications
Revenue Growth from Mobile Applications
Mobile Content Providers in Indonesia
Key Notes on Pricing of Value-added Services
Mobile Content ?User Desires and Frequency of Use
Most Frequent Mobile Content Purchases
Frequency of Mobile Content Purchases
Frequency of Sending Picture Messages
Mobile Gaming Application Purchases
Most Popular Mobile Games
Most Popular Ringtone Downloads
Purchased Ringtone Age Distribution
Top 25 Ringtones
Popularity and Usage of Mobile Wallpaper
Consumer Sources of Information for New Mobile Content
Where Indonesian Mobile Users Learn of New Content
How Indonesians Purchase Mobile Content
3G Developments and Outlook in Indonesia

7.  Final Notes
Methodology
Definitions
Notices