发布时间：2008.7

摘要

This report provides market insight into a wide range of topics covering the usage of Internet and broadband services in the residential sector. It consists of a collection of market surveys covering consumer usage and behavioural patterns, as well as Internet and broadband usage statistics. It provides a unique insight into the drivers and triggers behind Internet adoption amongst Australian households. Surveys covered include a statistical overview from the ABS regarding computer and Internet usage among Australian households, which includes a breakdown analysis of residential computer and Internet usage by a wide range of criteria. Studies from a wide range of research firms are also provided. Please note that this report does not include, Internet broadband statistics by major provider, for these statistics, see separate report: Australia - Broadband - Statistical Overview and Forecast.

目录及图表

• 1. Synopsis
  
• 2. Household use of Internet IT – ABS survey – 2007
  
  • 2.1 Household home Internet and computer access
    
  • 2.2 Type of household Internet connection
    
  • 2.3 Use of the Internet
    
  • 2.4 Main purpose of Internet use at home
    
  • 2.5 Frequency of Internet usage
    
  • 2.6 Use the Internet to purchase goods
    
• 3. ACMA survey – consumer attitudes towards Internet takeup
  
  • 3.1 Overview
    
  • 3.2 Factors influencing take-up of Internet services
    
  • 3.3 Broadband Internet takeup rates
    
  • 3.4 Usage of the Internet
    
  • 3.5 No Internet service
    
  • 3.6 Cost of Internet services
    
• 4. Sensis e-business report – 2007
  
• 5. Other residential market surveys
  
  • 5.1 Telstra broadband amongst the dearest in the world
    
  • 5.2 Internet is encroaching on TV viewing time
    
  • 5.3 Internet and new media continue to impact on traditional media
    
  • 5.4 DSLAM competition improving value of high-speed broadband – IIA survey
    
  • 5.5 Study on Internet usage patterns of the youth sector – Jan 2008
    
  • 5.6 ISP customer satisfaction remains very low – Nov 2007
    
  • 5.7 Newspoll survey on consumer attitudes to broadband usage
    
  • 5.8 Survey on Rural Broadband users
    
  • 5.9 The ‘Connected Home’ in 2007 report
    
    • 5.9.1 Introduction
      
    • 5.9.2 Consumer device ownership
      
    • 5.9.3 Consumer device purchasing patterns
      
    • 5.9.4 Consumer rating of importance of devices
      
    • 5.9.5 Internet and social network usage
      
    • 5.9.6 The digital home
      
    • 5.9.7 Understanding of technology
      
    • 5.9.8 Preferred suppliers
      
  • 5.10 Google survey on Internet usage
    
  • 5.11 Parents see new technologies as having a negative impact on kids – Apr 2007
    
• 6. Related reports
  

• Table 1 – Total households with access to a home computer – 1999 - 2007
• Table 2 – Households with access to a home computer – 1999 - 2007
• Table 3 – Households with access to a home computer by region – 1999 - 2007
• Table 4 – Total households with home Internet access – 1999 - 2007
• Table 5 – Households with home Internet access – 1999 - 2007
• Table 6 – Households with home Internet access by region – 1999 - 2007
• Table 7 – Percentage use of the Internet according to location – 2006 - 2007
• Table 8 – Percentage use of the Internet at home by purpose – 2006 - 2007
• Table 9 – Frequency of use of the Internet at home by gender and region – 2006 - 2007
• Table 10 – Percentage use of the Internet at home by purpose – 2006 - 2007
• Table 11 – Usage of telecommunication services by device – 2007
• Table 12 – Internet take-up by metropolitan/non-metropolitan area – 2007
• Table 13 – Internet take-up by access type – 2007
• Table 14 – Broadband take-up by access type – 2007