发布时间：2008

目录及图表

Chapter 1

Executive Summary

Executive Summary1-1

Introduction to Asia Pacific Mobile Video Services Markets 1-1

Market Segmentation1-3

Mobile Video Downloads 1-3

Mobile Video Streaming 1-3

Mobile Video Multicasting or Broadcasting 1-4

Forecasts Methodology1-4

Summary Findings and Quick Takeaways1-5

Summary Findings 1-5

Quick Takeaways 1-7

Chapter 2

Mobile Video Technologies

Broadcast versus Unicast 2-1

Future to See a Combination of Unicast and Broadcast Technologies Gain Popularity 2-2

Broadcast Standards and Technologies2-3

DVB-H 2-3

Time-slicing Module 2-4

MPE-FEC Module 2-4

MediaFLO

MDS 2-5

FLO Technology 2-5

DVB-H versus MediaFLO 2-5

DMB 2-7

Dual DMB Phones to Drive the Adoption of S-DMB 2-8 2-9

MBMS

Unicast Standards and Technologies; Leveraging the Existing Network 2-10 2-10

CMB 2-11

ROK TV

Chapter 3

Mobile Video Market Dynamics

Market Drivers 3-1

Mobile Operators' Bid to Arrest Falling Voice ARPU by Increasing Revenue-generating

Mobile Data Revenues 3-1

Mobile Advertising within Mobile Video Service to Provide a New Revenue Stream to Mobile Operators 3-1

Common Objectives Shared Among Mobile TV Value Chain Participants, Driving

Service Trials and Impending Launches Across Asia Pacific 3-2

Faster Network Speeds Through 3G for Mobile Video and Interactive  3-2

Mobile TV Services

Delivery of Greater Value Mobile TV Service to Customers as it is Consistent with Other Value-added Services (VAS) Pushed by Mobile Operators 3-3

Rich Media Client Companies Driving the Interactive Value of Mobile Video Service 3-3

Web-based Video Engine Companies Establishing a New Mishmash of Business Models 3-4

Market Restraints 3-5

Limited Availability of Compatible Handsets 3-5

Data Charges Remain Prohibitive, Especially with Heavy-duty Streaming and Downloads

Non-closure on Issues Pertaining to Spectrum Licensing and Regulations between Broadcasters and Mobile Operators 3-6

Limited Selection of Video Contents and Channels 3-7

Lack of Adherence to Intellectual Property Rights for Mobile Video Contents

External Competition Becoming a Stumbling Block for the Nascent

Mobile Video and TV Market 3-7

Mobile Video Value Chain Analysis 3-7

Advertiser 3-9

Media and Advertising Agency 3-10

Content Producer 3-11

Content Provider and Content Aggregator 3-12

Distributor 3-13

Platform Vendor 3-14

Mobile Operator 3-15

Chipset Manufacturer 3-15

Handset Manufacturer 3-16

End-user 3-17

Content 3-18

Types of Content 3-18

Traditional Content versus Made-for-Mobile TV Content 3-18

Popular Services in Asia Pacific 3-19

Entertainment 3-20

Sports 3-20

News 3-20

South Korea Spearheads the Rest of Asia Pacific in Mobile TV Contents 3-21

Regulatory and Licensing Models 3-21

Mobile Video Regulatory and Content Issues 3-21

Revenue Models 3-23

Revenue Share 3-24

Pricing Plans

Flat Rate 3-24

Pay-per-content 3-26

Subscription 3-27

Chapter 4

Market Sizing and Forecasts

Market Sizing and Forecasts 4-1

South Korea 4-6

Others 4-8

Chapter 5

Company Profiles

SK Telecom 5-1

ROK Corporation Ltd. 5-3

iVision China Inc. 5-4

Streamezzo Group 5-5

Player X Ltd. 5-6

Qtelmedia (M) Sdn. Bhd. 5-7

Nokia 5-8

Frontier Silicon 5-9

Dragon New Media 5-10

PDX.CN 5-11

Pandora TV 5-12

Qualcomm 5-13

Innoxius Technologies 5-14

Ericsson 5-15