发布时间：2008.6

摘要

Countries covered: Europe

Eastern European TV (12th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With IPTV already live, and thriving, in several key territories and other launches pending across all TV platforms, the report provides a valuable insight into their chances of success.

Major industry questions answered in this report include:

• How has DTH successfully started to make inroads into cable’s dominance?
• Will free-to-air multichannel services harm the chances of pay TV?
• Has the early promise of HDTV come to fruition?
• How are key companies UPC and CME adapting to the changing environment in the eastern European region?
• Is the current trend for launching thematic channels here to stay?
• With News Corp. and other heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this emerging TV market?

Use Eastern European TV (12th edition) and benefit from:

• Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration, IPTV, PPV/VOD, advertising, population and TV household data
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 18 key territories, enabling you to track the regions you’re already in and assess which new ones will provide you with new investment opportunities
• Coverage of emerging broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.

目录及图表

EXECUTIVE SUMMARY

Selected DTT plans

FORECASTS CHAPTER 1

Eastern European TV Forecasts

Digital TV households in 2013 (000)

Digital penetration of TV households in 2013 (%)

TV household composition in 2013 (000)

Eastern European Population (000)

Eastern European households (000)

Eastern European TV households (000)

Eastern European TV households as a % of households (%)

Eastern European satellite TV households (000)

Eastern European cable TV households (000)

Eastern European multichannel (cable and satellite) TV households (000)

Eastern European multichannel TV households as a % of TV households (%)

Eastern European digital terrestrial TV households (000)

Eastern European digital terrestrial TV households as a % of TV households (%)

Eastern European Freesat DTH households (000)

Eastern European Freesat DTH households as a % of TV households (%)

Eastern European cable TV households (000)

Eastern European cable TV households as a % of TV households

Eastern European digital cable TV households (000)

Eastern European digital cable TV households as a % of TV households (%)

Eastern European analogue cable TV revenues (US$ million)

Eastern European digital cable TV revenues (US$ million)

Eastern European cable TV revenues (US$ million)

Eastern European cable TV ARPU (US$)

Eastern European digital DTH households (000)

Eastern European digital DTH households as a % of TV households

Eastern European digital DTH revenues (US$ million)

Eastern European digital DTH ARPU (US$)

Eastern European IPTV households (000)

Eastern European IPTV households as a % of TV households

Eastern European IPTV revenues (US$ million)

Eastern European IPTV ARPU (US$)

Eastern European pay TV households (000)

Eastern European pay TV households as a % of TV households

Eastern European digital TV households (000)

Eastern European digital TV households as a % of TV households

Eastern European subscription revenues (US$ million)

Eastern European PPV/VOD revenues (US$ million)

Eastern European subscription and PPV/VOD revenues (US$ million)

Eastern European subscription and PPV/VOD ARPU (US$)

Gross TV Advertising Revenues (US$ million)

Net TV Advertising Revenues (US$ million)

Gross Pay TV Advertising Revenues (US$ million)

Net Pay TV Advertising Revenues (US$ million)

CHAPTER 2 BULGARIA

Market movements

Overview

Bulgaria: Financial data (%)

Cable

CableTel development

IPTV

Total broadband subscribers

BTC company history

BTC Net financial highlights (BGN 000s)

Satellite

Mobile TV

DTT

Terrestrial

Nova TV company history

BNT progress

Viewing/programming

All-day audience share of selected Bulgarian TV channels (1Q08)

Bulgaria: Program rights holders

Advertising

Bulgaria: Share of advertising expenditure by media

Bulgaria: Share of advertising revenue by TV channel (2007)

CHAPTER 3 CROATIA

Market movements

Overview

Croatia: Main indicators

Cable

Satellite

IPTV

T-HT (excluding T-Mobile) financial data

DTT

DTT in Croatia

Terrestrial

Croatian Radio and Television (HRT)

Nova TV

Nova TV channel data

Nova TV financial data (US$ millions)

RTL Televizija

RTL Televizija financial data (US$ millions)

Viewing/programming

Viewing share (all households)

Croatia: Program rights holders

Advertising

Croatia: Advertising expenditure (US$ million)

CHAPTER 4 CYPRUS

Market movements

Overview

Greek Cyprus financial indicators

Programmers

LTV/Alfa

Cable

Cablenet triple-play packages (April 2008)

Cablenet subscriber growth

IPTV

Cyprus broadband data

Cyprus: IPTV subscriber growth

MiVision

CyTA pay TV and double-play packages (March 2008)

PrimeTel

PrimeTel multi-play packages (March 2008) . 60

Satellite

Nova Cyprus

Multichoice: Cypriot subscriber numbers

Athina Sat

On-demand TV

DTT

Terrestrial

Audience share (%)

Cyprus: Program rights holders

Cyprus Broadcasting Corporation

Sigma

Sigma primetime programming sources

Other channels

Advertising

Advertising expenditure by quarter (C£ million)

CHAPTER 5 CZECH REPUBLIC

Market movements

Overview

Cable

UPC Czech Republic

UPC CR subscriber data

IPTV

Czech Republic broadband subscribers

Satellite

UPC Direct Czech subscriber details

Mobile TV

Czech Republic mobile subscriber data

On-demand TV

HDTV

DTT

Terrestrial

Czech terrestrial TV overview

TV Nova

Prima TV

Ceska Televize

Viewing/programming

Czech Republic: Viewing shares by main channels (%)

Czech Republic: Main channels’ viewing share 1Q08 (%)

Release windows

Advertising

Forecasts

Czech Republic forecasts

CHAPTER 6 ESTONIA

Market movements

Overview

Estonia financial data

Cable

Starman Kaabeltelevisiooni

Starman financial summary (EEK)

STV Cable TV

IPTV

DigiTV packages

Eesti Telekom: Financial summary

Satellite

Viasat Estonia pay-TV packages

Viasat Broadcasting operating results

DTT

Terrestrial

ETV

ETV programming output (2006/7)

TV3

Kanal 2

Viewing/programming

Share of viewing (all households %)

Share of viewing 2007 (all households %)

Estonia: Program rights holders

Advertising

Share of advertising market

CHAPTER 7 GREECE

Market movements

Overview

Main national channels

Cable

IPTV

Greece broadband data

OTE financial highlights 2007 (E million)

Satellite

NetMed subscriber data for Greece

NetMed fiscal year highlights (ZAR million)

On-demand TV

DTT

Mobile TV

Greece mobile subscribers by operator

Terrestrial

Mega Channel

Mega major shareholders (%) (2007)

Antenna TV

Other private channels

ERT

Viewing/programming

Terrestrial channels’ annual viewing share (%)

Release windows

Advertising

Gross advertising expenditure by medium (E million)

Terrestrial channels’ share of TV advertising market (%)

Forecasts

Greece forecasts

CHAPTER 8 HUNGARY

Market movements

Overview

Cable

Major Hungarian cable operators

UPC Hungary

UPC Hungary operating data

UPC Hungary year-end financials (E millions)

T-Kabel

FiberNet

Antenna Hungaria

IPTV

Hungary broadband subscriber data

Satellite

Mobile TV

Mobile subscribers by operator

On-demand

HDTV

DTT

Terrestrial

RTL Klub

RTL Klub prime time viewing and advertising share

TV2

Magyar Television (MTV)

Viewing/programming

Viewing share for ‘all day 18-49 years’

Hungary: Program rights holders

Release windows (months after theatrical release)

Advertising

Hungarian advertising details (US$ million)

Forecasts

Hungary forecasts

CHAPTER 9 ISRAEL

Market movements

Overview

Cable

HOT Cable main shareholders (January 2008)

HOT cable financials (US$ million)

IPTV

Israel broadband subscriber details

Satellite

Yes subscriber growth

Yes financials (ILS million)

DTT

Mobile TV

Israel mobile subscribers by operator

Israel mobile subscribers by technology

On-Demand TV

HDTV

Terrestrial

Israel terrestrial broadcasters

Channel 2

Channel 10

Channel 1 and Channel 33

Viewing/programming

Release windows (months after theatrical release)

Advertising

Advertising spending (US$ million)

Forecasts

Israel forecasts

CHAPTER 10 LATVIA

Market movements

Overview

Latvia financial data

Cable

Baltcom

Baltcom packages (2008)

Izzi

IPTV

Latvia: Broadband subscribers

Lattelecom Financial Data 2007 (LVL million)

Satellite

DTT

Mobile TV

Terrestrial

LNT timeline

Viewing/programming

Audience share of main channels (%)

Top 5 programs 2007

Latvia: Program rights holders

Advertising

Latvian Advertising Expenditure by media (net, LVL)

Advertising expenditure

CHAPTER 11 LITHUANIA

Market movements

Overview

Cable/MMDS

Lithuania cable and MMDS subscriber growth

Leading cable/MMDS operators by market share 2007

IPTV

Lithuania broadband data

TEO LT financial highlights 2007 (LTL 000)

Satellite

Viasat financial highlights Central and Eastern Europe (SEK million)

DTT

Terrestrial

TV3 & Tango TV

LNK TV

LRT

BTV

Viewing/programming

Viewing share (%)

Lithuania: Program rights holders

Advertising

Advertising expenditure by medium 2007 (LTL million)

Frequency of advertising permitted in TV movies

CHAPTER 12 POLAND

Market movements

Overview

Release windows (months after theatrical release)

Cable

UPC Telewizja Kablowa

UPC Telewizja Kablowa subscriber details

Vectra

Multimedia Polska

Multimedia Polska cable TV operational details

Multimedia Polska financial summary (PLN million)

Multimedia Polska shareholders (April 2008)

Aster City

IPTV

Selected broadband operator subscriber details

IPTV activity

Satellite

Cyfrowy Polsat

Cyfra Plus Cyfrowy

ITI Neovision

Mobile TV

Poland mobile subscribers by operator

On-demand

HDTV

DTT

Terrestrial TV

Household penetration by channel

TVP

TVN

TVN program output by genre (% total hours)

TVN channel revenues

Top 10 TVN programs by audience share (2007)

Polsat

Viewing/programming

National viewing share by channel (%)

Advertising

Polish advertising details (US$ million)

Forecasts

Poland forecasts

CHAPTER 13 ROMANIA

Market movements

Overview

Cable

UPC Romania

UPC Romania subscriber data

Romania Cable Systems-Romania Data Systems

IPTV

Romania broadband data

Satellite

DTH subscriber growth by platform

DTT

Terrestrial

TVR

Pro TV

Antena

Prima TV

Viewing/programming

Main channels’ viewing share 2007 (%)

Main channels’ viewing share 1Q08 (%)

Romania program rights holders

Advertising

Net TV advertising expenditure (US$ million)

Forecasts

Romania forecasts

CHAPTER 14 RUSSIA

Market movements

Overview

Russia: TV-related assets of the major players

Russia: Pay TV penetration (%)

Cable

IPTV

Russia: broadband subs by technology

Russia: Selected broadband subscribers by operator

Russia: Comstar-UTS ownership structure (%)

Satellite

Mobile TV

Russia mobile subscribers

On-demand

HDTV

DTT

Terrestrial

Russia: Major channels and networks

Russia: CTC audience shares in its key demographic groups (%)

Russia: CTC program output by genre in 2007 (%)

Russia: CTC Media financial highlights

Russia: CTC Media ownership structure (%)

Viewing/programming

Russia: Share of viewing by channel (%)

Advertising

Russian gross advertising revenues

Russian TV advertising growth (US$ million)

Forecasts

Russia forecasts

CHAPTER 15 SERBIA

Market movements

Overview

Serbia & Montenegro GDP growth

Cable

IPTV

Satellite

DTT

Terrestrial

B92 TV ownership structure

Viewing/Programming

Serbia: Share of viewing by channel, 1Q08 (%)

Serbia: Program rights holders

Advertising

CHAPTER 16 SLOVAKIA

Market movements

Overview

Slovakia: Main economic indicators

Cable

UPC Slovakia operational data (end-2007)

IPTV

Slovakia broadband subscriber data

Satellite

DTT

Terrestrial

TV Markiza

TV Markiza financial highlights (US$ million)

STV

TV Joj

Viewing/programming

All-day viewing share (4+)

All-day viewing share 1Q07/1Q08

Slovakia: Program rights holders

Advertising

Advertising revenue by channel (SKK millions)

Slovakia: Net TV advertising expenditure

CHAPTER 17 SLOVENIA

Market movements

Overview

Cable

Slovenia cable industry timeline

UPC Telemach subscriber data

IPTV

Slovenia broadband data

Telekom Slovenije financial highlights 2007 (E000)

Satellite

HDTV

DTT

Terrestrial

Pop TV and Kanal A

RTV Slovenija

RTV funding

TV3

Viewing/programming

Terrestrial channels’ viewing shares (%)

Terrestrial channels’ viewing share (%)

Slovenia: Program rights holders

Advertising

Net TV advertising expenditure in Slovenia (US$ million)

CHAPTER 18 TURKEY

Market movements

Overview

Cable

Broadband

Turkey broadband subscribers

DTH

Total homes receiving satellite signals (000)

D-Smart subscriber growth forecasts (000)

D-Smart financial forecasts

DTT

Mobile TV

Turkey mobile subscriber details

Terrestrial

TRT channels

Viewing/Programming

Prime time viewing (%)

All day channel viewing (%)

Release windows (Months after theatrical release)

Advertising

Advertising spending by media (TRY million)

Forecasts

Turkey forecasts

CHAPTER 19 UKRAINE

Market movements

Overview

Cable

Cable TV subscribers

Regional cable TV subscriber breakdown

IPTV

Satellite

DTT

Terrestrial

Studio 1+1 financial overview (US$ million)

Viewing/programming

All-day channel ratings

All day channel ratings 1Q07/1Q08

Advertising

Advertising expenditure (US$ million)

CME 1Q financial performance

CHAPTER 20 CENTRAL EUROPEAN MEDIA ENTERPRISES

CME annual financial performance

Czech Republic

Ukraine

Croatia

Romania

Slovakia