发布时间：2008.6

摘要

Countries covered: Global

In this, the third workwear sector report from just-style, we take a fresh look at this maturing global market. Across the world, we have seen small growth in the market in terms of dollar value, garment units and numbers of wearers for both workwear and corporate wear, and this is set to continue. This latest study of the market provides a comprehensive overview of the sector, including the history and evolution of the market, strategies of the key companies, buying behaviours and scenarios, and global and regional market estimates for value, consumption and garment production to 2014.

目录及图表

Chapter 1 Executive summary

What we wear at work

The blurring of the market

Workwear market approaches

Wholesale workwear market by value, 2007

Workwear and corporate wear market history, 2004-2007

The current world and regional workwear markets, 2007

World and regional market forecasts to 2014

Regional markets for workwear, 2014

Workwear garment production estimates

Potential company strategies

Specific company strategies

Chapter 2 Introduction

What we wear at work

Report coverage

Chapter 3 The blurring of the market

The disintegration of the supply chain

Product definitions

Channels to market definitions

Channel sales for workwear

25 potential product/channel approaches

Chapter 4 The value of the workwear market

Market sources and methodology

The global workwear market at wholesale

The value added chain for a garment

Chapter 5 Global and regional market estimates

Workwear market history, 2004-2007

The current workwear world and regional markets, 2007

The wearer population

Spend (in US dollars) and garments given per adult employed per year

The classic workwear consumption and market size calculation

Regional percentage share of the world market

World and regional market forecasts to 2014

World corporate wear, 2014

World workwear, 2014

Regional markets for workwear, 2014

Workwear US dollar and garment unit growth

Percentages of wearers of workwear and corporate wear by region, compared with total adults employed

Regional market values, volumes and percentage shares, 2014

The overall workwear market timeline, 2004-2014

Chapter 6 Workwear garment production estimates for 2007

Western Europe

North America

Eastern Europe

Indian Sub-continent

Southeast Asia

China

Russia and the ‘Stans’

Japan and Korea

Latin America

Rest of the world

Chapter 7 Potential company strategies

Chapter 8 The maturing of the market

Workwear history

The five phases theory

The Introduction phase

The Growth phase

The Maturity phase

Decline

Where to from here? Death or resurrection? Generic strategies for the future

Extending the life of the product

Chapter 9 How people buy

Customers for workwear

The image map

Direct sale to a garment maker

Sale to a wholesaler/importer

Sale to a workwear brand

Sale to a mail order catalogue

Sale to a managing agent

Sale to a garment rental company

Sale to an end-user specifier

A simplified conclusion to a complex decision process flow

Chapter 10 Specific company strategies

Cintas (US)

Kwintet (Scandinavia)

Johnson Service Group (UK)

Alexandra (UK)

Klopman (Italy)

List of figures

Figure 1: Phases of the workwear life cycle

Figure 2: The long tail theory

Figure 3: Image map of how people buy. The decision flow and fabric flow

List of tables

Table 1: Corporate wear product definitions

Table 2: Corporate wear channels to market

Table 3: 25 potential product/channel approaches

Table 4: International currency exchange rates as of 23 April 2008

Table 5: World market for workwear within corporate wear, 2007

Table 6: The value-added chain, for a representative garment (boilersuit) and in total (US$ and %)

Table 7: World market for workwear within corporate wear, 2004 and 2007

Table 8: Percentage of wearers of workwear and corporate wear by region within total number of adults employed, 2007

Table 9: Market value and volume for workwear and corporate wear by region compared with total adults employed, 2007

Table 10: Calculation of the number of garments and wholesale US dollar value of the market, 2007

Table 11: Regional percentage share of the world market for workwear and corporate wear by market value and volume, 2007

Table 12: World market for corporate wear, growth between 2007 and 2014

Table 13: World market growth for workwear by region, between 2007 and 2014

Table 14: Percentage of wearers of workwear and corporate wear by region within total number of adults employed, 2014

Table 15: Regional percentage share of the world market for workwear and corporate wear by market value and volume, 2014

Table 16: World corporate wear and workwear market by region, by value and volume, 2005-2014 (US$m and m units)