发布时间：2007.6

摘要

报告主要分析了冲浪，滑冰和滑雪板的生产商，板类运动市场一些重要品牌的的市场渗透率和产品定价等内容都在报告中有所涉及。

Boardsports market is very strong right now, driven by sports enthusiasts and the fashion-conscious youth brigade. Major brands are trying to capitalize on the changing trends in fashion. A recent example is of Quiksilver, the undisputed market leader, embedding Bluetooth technology into Quiksilver clothing.

The report focuses on the US boardsports market – value, growth rate, and segments. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of the consumer behavior and participation trends in the boardsports market.

The report profiles the major surf, skate and snowboard market players, including their recent significant developments. It also compares the market penetration and pricing of the major brands/players in the boardsports market.

目录及图表

1. Boardsports: An Overview

This section gives a brief introduction about the various segments of the boardsports market.

Water Boardsports

Land Boardsports

Snow Boardsports

Sand Boardsports

Air Boardsports

2. Analysis of Boardsports Market

2.1 Action Sports Market

The action sports market is a growing move away from the team sports to individual action sports, driven by both sports enthusiasts and also those who are looking for brands and styles for making a fashion statement.

2.2 Participation in Boardsports

The participation level in boardsports is greater for males but surfing has a higher percentage of female participants compared to skate or snowboarding.

2.3 Consumer Behavior

Boardriders like to purchases more at the core stores (followed by malls) for apparel, equipments and accessories.

2.4 US Surf and Skate Market

The core surf and skate market has continued to grow, but not at as strong a rate in either 2005 or 2006 compared to 2004.

Surf & Skate Retail Market Value – Core/Overall

Breakdown of US Retail Sales in Core Surf & Skate Channel

US Surf & Skate Retail Sales: Breakdown by Region

US Surf and Skate Hardgoods Market

3. Market Trends

3.1 Consolidation of Suppliers

3.2 Women’s Skate Footwear – Changing Preferences

3.3 Organic Clothing takes off with Surf & Skate Apparel

3.4 Teen Entrepreneurs Transforming Surf & Skate Industry

4. Competitor Analysis

The largest players in the boardsports market are Quiksilver, Inc. (Quiksilver, Roxy and DC brands), Billabong International Limited (Billabong and Element brands), Volcom, Rip Curl, Burton, and O’Neill.

Snowboard Market - Top T-Shirt/Jeans/Shorts Brands

Surf Market - Top T-Shirts/Jeans/Shorts Brands

Women’s Segment – Comparative Pricing of Boardsports Brands

Men’s Segment - Comparative Pricing of Boardsports Brands

5. Company Profiles

5.1 Quiksilver

Quiksilver is focusing on becoming the worldwide leading outdoor sports company with a more balanced portfolio of lifestyle brands.

Overview

Significant Developments

5.2 Billabong

Billabong is a marketer, distributor, wholesaler and retailer under the Billabong, Element (skate), Von Zipper, Honolua Surf Company, Kustom and Palmers Surf brands.

Overview

Significant Developments

5.3 Volcom

Volcom has strategically restructured its brand to attract sports enthusiasts of all three boardsports (surf, skate and snow), which differentiates it from other brands.

Overview

Significant Developments

5.4 O’Neill

O'Neill has sold the rights to its trademarks to Dutch company, Logo International B.V., giving it the right to manufacture and sell clothing and products worldwide under the O'Neill brand name.

Overview

Significant Developments

5.5 Rip Curl

Rip Curl, traditionally a surfing company, has broadened its customer base to boardsports, including skate, snow, wake and freeski.

Overview

Significant Developments

5.6 Burton

Burton is focused on snowboarding and sells snowboards, jackets, boots, apparel, helmets, armor, goggles, footwear and bags.

Overview

Significant Developments

List of Tables

US Surf & Skate Retail Sales: Breakdown by Region (2004-06)

Major Industry Acquisitions

Women’s Segment - Retail Pricing of Surf/Skate/Snow Brands

Men’s Segment - Retail Pricing of Surf/Skate/Snow Brands

Quiksilver Product Categories – Revenue Breakdown (2004-06)

Volcom Categories – Revenue Breakdown (2004-06)

List of Charts

Boardsports Segmentation

Boardsports – Participation Trends (1990-2005)

Gender Split in Participation Rates

Boardriders’ Shopping Pattern

Surf & Skate Retail Market Value – Core/Overall (2004-06)

Breakdown of US Retail Sales in Core Surf & Skate Channel

US Surf and Skate Hardgoods Market (2004-06)

Snowboarders - Top T-Shirt/Jeans/Shorts Brands

Surfers - Top T-Shirts/Jeans/Shorts Brands