发布时间：2007.7
摘要
报告重点研究美国青少年成衣市场，青少年服饰流行趋势，青少年成衣市场的消费者行为，主要厂商经销商，经营战略，销售模式等。
Teen retailers are doing their best to allure the youngsters by focusing on store designs and brands that connect with the teens. The retailers are also regularly introducing new products in their stores and updating their merchandise displays. With the teen population growing at a rate faster than the overall US population, strong sales are expected in the teen apparel market
The report focuses on the US teen apparel market – value and growth rate. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of the consumer behavior in the teen apparel market.
The report profiles the major market players, including their key business strategies. It also compares the shopping pattern and popularity of specialty retailers amongst the teenagers.
目录及图表
1. Market Overview
The business model of teen apparel market is largely based on consumer recognition and acceptance of the brand name. The combined sales of top teen retailers have grown at more than 30% during the last 10 years.
Combined Sales of Top Teen Retailers
Kids/Teen Apparel – Global Market
Teen Income Sources by Age
Average Teen Spending per Month by Age
Teens who like Designer Brands
"In" Items for Girls and Boys
2. Market Trends
2.1 Retailers working to develop personalized touch
2.2 Future of teen marketing – Move to technology integration
2.3 T-shirts - Most popular garment in the teen segment
2.4 Making way for new fabrics
3. Competitor Analysis
Teens’ four favorite specialty retailers include Old Navy, American Eagle, Hot Topic and Aeropostale. American Eagle and Hollister (Abercrombie & Fitch) are usually higher priced than Aeropostale.
Teens' Favorite Specialty Stores
Teen Girls’ Favorite Specialty Retailers
Shopping Pattern of Teens (boys & girls)
Current Market State
Comparison of Market Leaders
4. Company Profiles
4.1 Aeropostale
Aeropostale targets junior high, high school and college guys and girls with its fashionable, sporty, all-American apparel and accessories. The company’s target customer is 11-20 years old, with a core customer base of 14 to 17.
Overview
Business Strategies
4.2 Abercrombie & Fitch
The company’s brands - Abercrombie & Fitch, Abercrombie, Hollister and RUEHL - represent various American lifestyles and are targeted to appeal to the same type of customer through different stages of his or her life from elementary school through post-college.
Overview
Business Strategies
4.3 American Eagle Outfitters
American Eagle Outfitters is a vertically integrated, specialty retailer which offers customers fashionable and trend-right basic apparel, which reflects a sporty, active lifestyle at great value for the quality and fashion.
Overview
Business Strategies
4.4 Urban Outfitters
Urban Outfitters stores target teens and young adults (18 to 30 years old) and offer women's and men's fashion apparel, footwear, and accessories, as well as an eclectic mix of apartment wares and gifts.
Overview
Business Strategies
4.5 Pacific Sunwear
Pacific Sunwear operates four chains of retail stores under the names Pacific Sunwear (PacSun), Pacific Sunwear Outlet, d.e.m.o., and One Thousand Steps. PacSun has begun to focus on the Girl customer, offering more fashion by growing its private label business.
Overview
Business Strategies
List of Tables
% of Teens who like these Brands (2003/06)
"In" Items for Girls and Boys (2006)
Comparison of Market Leaders (2006)
Aeropostale - Breakdown of Sales by Product Category (2004-06)
Abercrombie & Fitch - Net Sales by Brand (2004-06)
Pacific Sunwear - Merchandise Assortment as a % of Sales (2004-06)
List of Charts
Combined Sales of Top Teen Retailers (1995-2005)
Kids/Teen Apparel – Global Market (2003-06)
Teen Income Sources by Age (12-15 Yrs)
Teen Income Sources by Age (16-17 Yrs)
Teen Income Sources by Age (18-19 Yrs)
Average Teen Spending per Month by Age (2006)
Teens' Favorite Specialty Stores (2006)
Teen Girls’ Favorite Specialty Retailers (2006)
Shopping Pattern of Teens by Age (2006)