1. Global Confectionery Market
In the overall confectionery market, chocolate confectionary maintains share leadership followed by candy and gum
1.1 Market Size and Growth
1.2 Gum – Major Growth Segment in the Confectionery Industry
1.3 Share of Major Confectionary Players
2. Global Chewing Gum Industry
Although the worldwide demand for chewing gum is less in absolute dollars than for candy and chocolate, the growth rate of the category is higher
2.1 Market Overview
2.2 Market Trends
2.2.1 Well-being gum gaining ground
2.2.2 Move away from high sugar content – Xylitol, a key element
2.2.3 Beauty-positioned gum – An innovative trend in the Asian market
2.3 Share of Major Players in the Global Chewing Gum Market
3. Competitive Landscape
The global gum market is highly global in nature with the top two players - Cadbury and Wrigley controlling 62% share of the market.
3.1 Wrigley
3.1.1 Company Profile
3.1.2 Major Brands
3.1.3 Business Strategies
3.1.4 Distribution Channels
3.2 Cadbury
3.2.1 Company Profile
3.2.2 Major Brands
3.2.3 Business Strategies
3.2.4 Distribution Channels
3.2.5 Percentage of Sales by Category
3.3 Hershey
3.3.1 Company Profile
3.3.2 Major Brands
3.3.3 Business Strategies
3.3.4 Distribution Channels
4. Wrigley versus Cadbury: The UK Warfare
Wrigley has a virtual monopoly over the UK chewing gum market, but in February 2007, Cadbury Schweppes launched Trident into the UK chewing gum market, thereby threatening the monopoly status of Wrigley.
5. Market Forecast
Tables and Charts
Charts
Segment share of the global confectionery market – 2006
Growth in confectionery segments: Chocolate, Candy & Gum - 2006
Share of major players in the global confectionery market - 2006
Market size of the global chewing gum industry: 2001- 2006
Break-up of chewing gum market by region: 2001- 2006
Share of major players in the global chewing gum industry: 2006
European chewing gum market – Cadbury’s share: 2006
Global chewing gum market forecast: 2007-10
Sales Breakdown by Distribution Channels - Wrigley
Revenue Contribution by Product – Cadbury
Sales Breakdown by Distribution Channels – Hershey
Tables
Major Brands – Wrigley
Major Brands – Cadbury
Major Brands – Hershey