发布时间：2007.9
摘要
Over the years, mobile handsets have developed from a simple communication device into a friendly multimedia electronic device. While traditional phones only required a basic receiver, transducer and microphone, today’s fully loaded handsets require racetrack receiver, dual stereo speakers, hands free, MP3 capability, microphone, vibrator, and some other accessories like headset and Bluetooth. As a result, handsets require a significant number of acoustic devices of smaller size with excellent sound quality to meet the demand of consumer.
Today, annual shipments of music-enabled handsets are growing at a faster rate than those of the broad handset market. In addition to the growing shipment of music phones, there is increase in demand for stereo sound.
Growing popularity of music phones since the year 2005 means mobile phones require an increasing number of acoustic devices with better overall quality. The rising trend towards slimmer phones also underpins demand for acoustic components of a much smaller size. Increase in demand for good-quality, smaller, acoustic devices is boosting the dollar content of acoustic components per handset, which eventually will help offset pricing and margin pressure for acoustic suppliers.
The report focuses on the global handset acoustics market – its size, growth rate, trends, growth drivers, challenges, etc. Asian handset acoustic market has been covered separately in the report. It also covers MEMS technology which is considered to be the next generation component and is highly performance oriented.
The report profiles most of the major industry players, including their financial information and key business strategies.
目录及图表
1. Industry Definition and SIC Classification
2. Description of Acoustic Components
Miniature Receiver
Polyphonic Speaker
ECM Microphone
MEMS (micro-electro mechanical systems)
Multi-function Device
Speaker Module
Headset
Transducer
3. Global Acoustic Handset Industry: An Introduction
3.1 Global Handset Demand
3.2 Technology Roadmap
3.3 Industry Trends
Rising Acoustic Component Demand
Increasing Demand of Handset Accessories
Asian Acoustic Makers Gaining Momentum
Increasing Trend of More than One Speaker Per Handset
3.4 Key Challenges
Produce Acoustic Components that Suits Automated Assembly
Size or Performance – What to Choose
4. Asian Handset Acoustics Market
4.1 Industry Dynamics
4.2 Growth Drivers
Excellent Audio Quality
IPod enthusiasm Fuels Demand
5. MEMS Microphones
5.1 Technology Overview
5.2 MEMS Microphones Market Size
6. Competitive Scenario
6.1 Profile of Key Industry Players
6.1.1 AAC Acoustic Technology
Company Overview
Financial Snapshot
Business Strategies
6.1.2 Merry Electronics
Company Overview
Financial Snapshot
Business Strategies
6.1.3 BSE Holdings
Company Overview
Financial Snapshot
Business Strategies
6.1.4 Hosiden
Company Overview
Financial Snapshot
Business Strategies
List of Figures and Tables
Figures
Figure 3.1: Music Enabled Phone Shipments (2005-09)
Figure 3.2: Worldwide Shipments of Acoustic Devices by Type (2006-08)
Figure 3.3: Shipment of Hands-free Headsets by Type (2006-08)
Figure 4.1: Asian Hands-free Market Size
Figure 5.1: MEMS and ECM Unit Shipments (2005-08)
Tables
Table 1.1: SIC Classification
Table 3.1: Demand Growth of Global Handsets by Type (2005-08)
Table 3.2: Sales Comparison of Major Acoustic Players
Table 4.1: Asian Acoustic Components Market by Handset Type (2006-08)
Table 5.1: Difference between ECM and MEMS
Table 6.1: Acoustic Component Manufacturers: Competitive Positioning
Table 6.2: AAC Acoustic Technology Financial Snapshot
Table 6.3: Merry Electronics Financial Snapshot
Table 6.4: BSE Holdings Financial Snapshot
Table 6.5: Hosiden Corporation Financial Snapshot