发布时间：2008.6

摘要

The global market size of performance sportswear is currently estimated at US$6.40bn, having risen 19.4% over the last four years, and is expected to grow a further 18.75% to US$7.6bn by 2014. This latest report provides a comprehensive review of the global performance apparel market, including a definition of the market, market estimates 2004-2014, market dynamics and key strategic issues, evolution of the market (past present and future) and the use of textiles in safeguarding the health of the human body.

目录及图表

Executive summary

Introduction
-Why is performance important?
-Performance is now expected
-Report coverage

Performance apparel defined
-Theme of the 2008 report
-Performance apparel defined
-Sports, sports participants and sportswear
-Definitions of sportswear (according to SGMA)
-Total sports apparel
-Active sports apparel
-Sports-licensed apparel
-Performance sportswear
-Performance protective wear
-Definitions of corporate wear and protective wear
-Workwear
-Career wear
-Corporate casual wear
-Uniforms
-Protective clothing
-Performance apparel as garments, fabrics and trims, fibres and treatments

Performance apparel market estimates
-Explanation of the methodology for calculating performance apparel market estimates
-The 2004 performance apparel market
-The global performance apparel sportswear market
-The global performance apparel protective wear market
-The 2008 performance apparel market
-The global performance apparel sportswear market
-The global performance apparel protective wear market
-The 2014 performance apparel market
-The global performance apparel sportswear market
-The global performance apparel protective wear market
-The just-style annual trend line, 2004-2014
-The world market for performance apparel at wholesale prices in 2008 and 2014

Performance apparel market dynamics
-Introduction and performance apparel history
-The product life cycle
-Context
-Phases of the product life cycle
-A: Pre-introduction
-B: Introduction
-C: Growth
-D: Maturity
-E: Responsiveness to context
-Micro level: Industry players
-Protective wear companies
-Sportswear companies
-Customers
-Protective wear customers
-Sportswear customers
-Protective wear suppliers
-Sportswear suppliers
-The revenge of suppliers
-Protective wear competition
-Sportswear competition
-Complementors
-Macro level: Non-industry issues
-Economic deterioration (credit crunch)
-Sportswear as fashion
-Sports performance participation
-Regulation
-The environment and corporate social responsibility
-Industrialisation in the developing world
-F: Potential scenarios for further performance apparel evolution
-Scenario 1: Fit into a new market – successful commoditisation
-Scenario 2: Extension to fit an existing or similar market
-Scenario 3: Immediate withdrawal and replacement
-Portfolio management and the optimal product development path
-The quest for the optimal path
-Looking into the future (long tail theory)
-Is there a possibility of enlarging the market?

Safeguarding the human body
-The US Army Casualty Care programme
-The University of Ulster’s Smart Clothes project
-Smartex’s smart clothes
-Thermal monitoring
-EU involvement
-PSV Eindhoven: Football meets sports medicine
-Shoe technology

List of figures
- Phases of the performance apparel life cycle
- Sports/product category matrix
- Performance protective wear matrix
- Players in the performance apparel sector
- Phases of the performance apparel life cycle
- Attributes of DuPont Sorona fibre
- Contextual fit
- A new view of movement within the pyramid of needs
- Pull marketing – Triumph, Eurojersey and Invista
- Forces for commoditisation
- Long tail theory

List of tables
- Example sports that have UK associations
- US sports ranked by participants, SGMA survey 2007
- Retail and wholesale prices and costs for performance apparel, using a waterproof jacket as an example (US$ and %)
- The performance apparel market, 2004 and 2008 (US$bn and %)
- The just-style performance apparel market trend line, 2004-2014 (US$bn and %)