发布时间：2008.7

摘要

Russia’s has the largest mobile market in Europe. The rapidly growing sector is dominated by three major service providers (MTS, VimpelCom and MegaFon) which have expanded nationally through acquisitions of smaller regional service providers. Mobile Virtual Network Operators have also launched services. Competition in the key markets of Moscow and St Petersburg is fierce, due to higher ARPU and MOU levels. Mobile SIM card penetration has surpassed 100% although actual mobile user penetration is lower. Both new subscriber growth and declining ARPU levels have stabilised although MOU levels are on the rise, partly attributed to improved marketing. Future mobile growth will continue to be driven by voice in the short to medium term until availability and penetration of recently launched UMTS/3G services is high enough to sufficiently offer affordable and desirable mobile data and content services on a sufficient scale. This report provides a concise overview of Russia’s mobile market, covering regulatory developments, the major mobile operators, technologies used and mobile data, content and applications provided in addition to offering a variety of financial and operational statistics.

目录及图表

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview & analysis of Russia’s mobile market
    
    • 2.1.1 Handsets
      
    • 2.1.2 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Regulatory disputes
      
    • 2.2.2 Mobile Number Portability (MNP)
      
    • 2.2.3 3G licences
      
    • 2.2.4 Calling Party Pays (CPP) legislation
      
  • 2.3 Mobile technologies
    
    • 2.3.1 Analogue
      
    • 2.3.2 Digital
      
    • 2.3.3 Third Generation (3G) mobile
      
  • 2.4 Major mobile operators
    
    • 2.4.1 Mobile TeleSystems (MTS)
      
    • 2.4.2 Vimpel Communications (VimpelCom)
      
    • 2.4.3 MegaFon
      
    • 2.4.4 Tele2 Russia
      
    • 2.4.5 SMARTS Group
      
    • 2.4.6 Ekaterinburg-2000/MOTIV
      
    • 2.4.7 New Telephone Company (NTC)
      
    • 2.4.8 Skylink/Delta Telecom/Moscow Cellular Communications (MCC)
      
    • 2.4.9 Svyazinvest regional operators
      
  • 2.5 Mobile Virtual Network Operators (MVNOs)
    
  • 2.6 Mobile voice services
    
    • 2.6.1 Prepaid
      
    • 2.6.2 Satellite mobile
      
  • 2.7 Mobile data services
    
    • 2.7.1 General Packet Radio Service (GPRS)
      
    • 2.7.2 Enhanced Data for GSM Evolution (EDGE)
      
    • 2.7.3 Broadband wireless data service (1x EV-DO)
      
    • 2.7.4 i-mode
      
    • 2.7.5 BlackBerry
      
    • 2.7.6 Mobile TV
      
  • 2.8 Mobile content and applications
    
    • 2.8.1 Business market services
      
    • 2.8.2 Location-based services
      
    • 2.8.3 M-commerce
      
• 3. Related reports
  

• Table 1 – Total handsets sold and value – 2004 - 2007
• Table 2 – Mobile operators, technology, subscribers and annual growth – December 2007
• Table 3 – Mobile subscribers and penetration – 1995 - 2007
• Table 5 – Market share of revenue: MTS, MegaFon and VimpelCom – 2004 - 2006
• Table 6 – Market share of EBITDA: MTS, MegaFon and VimpelCom – 2004 - 2006
• Table 8 – MTS financial data – 2005 - 2007
• Table 9 – MTS operation data and ARPU – 2001 - 2007
• Table 11 – VimpelCom ARPU, MOU and churn for active subscribers – 2001 - 2007
• Table 12 – VimpelCom financial data – 2005 - 2007
• Table 13 – MegaFon financial data – 2005 - 2006
• Table 14 – MegaFon operating data and ARPU – 2002 - 2006
• Table 15 – Yeniseytelecom financial data – 2005 - 2006
• Table 16 – Baikalvestkom financial data – 2005 - 2006
• Table 17 – MTS & VimpelCom prepaid subscribers – 2004 - 2007
• Table 18 – Mobile content market by service – 2006