发布时间：2008.7

摘要

Romania’s mobile communications market is served by five mobile network operators utilising a mixture of GSM, CDMA and WCDMA technologies, although the market is dominated by two major players. Market competition has intensified following renewed investment in one operator by its owners, the entrance of a new market player and the launch of four competing WCDMA 3G services. However, the re-emergence of the third operator looks set to inject fresh competition into the market. Mobile data and content services are available and the launch of 3G services has enabled the emergence of an increasingly sophisticated mobile content market. This report provides a concise overview of Romania’s burgeoning mobile market, covering and analysing market and regulatory developments, as well as profiling the major operators and offering a variety of financial and performance statistics.

目录及图表

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview and analysis of Romania’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Third Generation (3G) licences
      
    • 2.2.2 Additional 3G licences awarded
      
    • 2.2.3 Interconnection rates
      
    • 2.2.4 Mobile Number Portability
      
    • 2.2.5 EU roaming tariffs
      
  • 2.3 Mobile technologies
    
    • 2.3.1 Digital
      
    • 2.3.2 Third Generation (3G) mobile
      
  • 2.4 Major mobile operators
    
    • 2.4.1 Telemobil/Zapp
      
    • 2.4.2 Vodafone
      
    • 2.4.3 Mobil Rom/Orange
      
    • 2.4.4 Cosmote Romania/Cosmorom
      
    • 2.4.5 DigiMobil
      
  • 2.5 Mobile voice services
    
    • 2.5.1 Prepaid services
      
  • 2.6 Mobile data services
    
    • 2.6.1 Short Message Service (SMS)
      
    • 2.6.2 Multimedia Messaging Service (MMS)
      
    • 2.6.3 General Packet Radio Service (GPRS)
      
    • 2.6.4 Enhanced Data for GSM Evolution (EDGE)
      
    • 2.6.5 Broadband wireless data service (1x EV-DO)
      
    • 2.6.6 WCDMA/HSDPA
      
    • 2.6.7 i-mode
      
    • 2.6.8 Mobile TV
      
    • 2.6.9 BlackBerry
      
  • 2.7 Mobile content and applications
    
• 3. Related reports
  

• Table 1 – Mobile operator, technology, subscribers and annual change – December 2007
• Table 2 – Mobile subscribers and penetration – 1997 - 2007
• Table 3 – Consumer’s attitudes to fixed-mobile substitution – 2006
• Table 4 – Vodafone ARPU & MOU – 2005 - 2007
• Table 5 – Orange Romania financial data – 2003 - 2007
• Table 6 – Cosmorom financial data – 2006 - 2007
• Table 7 – Household penetration of prepaid & postpaid mobile phones – 2006
• Table 8 – Ratio of prepaid to postpaid subscribers – 2000 - 2007
• Table 9 – Vodafone prepaid subscribers – 2005 - 2007
• Table 10 – SMS traffic and annual change – 2002 - 2006
• Table 11 – MMS traffic and annual change – 2003 - 2006
• Table 12 – Effects of mobile spam on users – 2005 - 2006