发布日期：2008.6

摘要

China’s GPS phone market grew rapidly in 2007, and GPS phones, along with music and camera phones, are one of the brightest spots in the mobile phone market overall. A number of the major handset manufacturers have entered the GPS phone market, although cautiously and with a limited number of high-end models. The GPS phone market is still small and has low penetration, but its high growth rate is a clear signal of its development, as is the fact that it is starting to have an impact on the growth of the personal navigation device (PND) market.

To identify consumer demand for GPS phones, this report provides an analysis of current and potential customers in China’s GPS phone market, with particular emphasis on patterns of use and consumer concerns. It also presents an overview of the GPS phone value chain, compares the online model with the offline model, introduces major players, and analyzes new market trends.

In addition to evaluating the growth potential of the GPS phone market, this report introduces the key location technology and provides a breakdown of the cost of adding GPS to a phone. Finally, based on our analysis, this report provides drivers and barriers for the GPS phone market and GPS phone shipment forecasts from 2008 to 2012.

目录及图表

Executive Summary

Introduction

GPS Phone Market Overview

Consumer Analysis

Current Customers

Quadrant I

Quadrant II

Potential Customers

Quadrant III

Quadrant IV

Ecosystem Analysis

Value Chain/Business Model Analysis

Offline Model

Online Model

Comparison of the Two Models

Handset Manufacturers

Overview

Unique Characters

Mobile Operators

Chipset Makers

Map and Software Suppliers

Technology Trends: GPS vs. A-GPS

What Is A-GPS?

Advantages of A-GPS

Improved User Experience

Enhanced LBS Services

GPS Function Cost Breakdown

Market Drivers and Barriers

Drivers

More GPS Phones Available

Richer Services

Improved Technologies

Intense Competition

Barriers

Low Consumer Awareness

Unclear Online Application Strategy

Market Forecast 2008-2012

Profiles

Handset Manufacturers

Nokia

Dopod

Amoi

Mobile Operators

China Mobile

Methodology

Glossary

Related In-Stat Reports

List of Tables

Table 1. GPS Handset Manufacturers and Main GPS Products

Table 2. GPS Function Cost Breakdown (US$)

Table 3. China’s GPS Phone Market Shipments Forecast, 2008-2012 (US$ in Millions)

List of Figures

Figure 1. China’s GPS Phone Market Shipments Forecast, 2008-2012 (US$ in Millions)

Figure 2. Customer Segment Analysis

Figure 3. Value Chain of Offline Navigation Model

Figure 4. Value Chain of Online Navigation Model

Figure 5. A-GPS System

Figure 6. China’s GPS Phone Market Shipments Forecast, 2008-2012 (US$ in Millions)