摘要

Countries covered: Middle East

This  research service titled Middle East Paints and Coatings Markets provides an overview of the demand for paints and coatings in the Gulf Cooperation Council (GCC) countries. It also gives key factors that affect the demand and the demand forecast. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: architectural, auto refinish, powder, wood, and marine.

Increasing Investments in Real Estate Buoy Market for Paints and Coatings in the Gulf Cooperation Council Countries

The traditional oil and gas sector can no longer be the sole mainstay of the economy in the Gulf Cooperation Council (GCC) countries, as surging crude prices have compelled them to diversify their economies. To ensure the stability of their economies, these countries will be investing nearly $700 billion in infrastructure, oil and gas, and real estate projects in the next three to four years, indirectly benefiting the paints and coatings market. GCC countries have also begun to develop hubs for other industries such as light manufacturing, financial services, and global trading to attract foreign investments. The influx of foreign investments will not only be economically rewarding but will also introduce technologies. The paints and coatings market will also reflect the effects of such moves by becoming more dynamic.

With the expansion of industries, there has been a significant rise in demand for consumer and industrial goods in the GCC countries. "Meanwhile, an increase in the disposable income as well as changing lifestyles has led to a boom in the construction industry which, in turn, is driving the demand for paints and coatings," says the analyst of this research service. "Many countries in GCC have also started to promote tourism, which has fostered the hospitality, infrastructure, and allied industries, resulting in a rise in the demand for paints."

Paints and Coatings Manufacturers to Strengthen their Marketing Efforts to Combat Inadequate End-user Awareness

With the GCC market becoming increasingly populated, the paint and coatings business is fast becoming a high-volume, low-margin one. To top this, end users are gravitating toward low-value products due to their lack of awareness regarding the quality and usage of paints and coatings. Manufacturers can disseminate information about the quality of paints by first training the professionals to make them aware of the advantages of superior quality paints. They also need to create a powerful brand image through a conscious brand building exercise. They could also promote their products’ ability to meet industry standards.

"However, in a market where no quality standards are set or followed, a company needs to develop its own standards to set as an industry benchmark," notes the analyst. "These campaigns will not only help the companies target the retail segment, but also allow them to tap the rural market, which largely remains unexplored." Companies also need to leverage the first-mover advantage in the GCC countries, as it will rapidly increase their market share. Market participants can also stay ahead of the competition by introducing technologies that provide better results, and thereby command better prices.

目录及图表

1. Executive Summary

1. Market Overview and Definitions

1. Introduction

2. Scope of the Study

3. Research Methodology

2. Summary of Major Findings

1. Market Size

2. Growth Rates

3. Industry Challenges

4. Market Drivers

5. Market Restraints

6. Competitive Analysis

7. Market Segment Analysis

8. Strategic Conclusion

2. Total Middle East Paints and Coatings Market

1. Market Overview and Definition

1. Introduction

2. Overview of the Paints and Coatings Industry

2. Market Engineering Measurement Analysis

1. Market Segmentation

2. Market Engineering Measurements

3. Industry Challenges

4. Market Drivers

5. Market Restraints

6. Market Opportunities and Forecasts

7. Product Analysis

8. Key Participants

9. Distribution Structure

10. Conclusion

3. Paints and Coatings Market in Saudi Arabia

1. Market Overview

1. Introduction

2. Overview of the Paints and Coatings Industry in Saudi Arabia

2. Market Engineering Measurement Analysis

1. Market Engineering Measurements

2. Market Drivers

3. Market Restraints

4. Market Forecasts

3. Overview of the Architectural Coatings Market

1. Market Overview

2. Market Engineering Measurements

3. Market Forecasts

4. Market Share Analysis

5. Purchase Behavior

4. Overview of the Industrial, Protective and Marine Coatings Market

1. Market Overview

5. Overview of Powder and Autorefinish Coatings Market

1. Market Overview

6. Conclusion

1. Conclusion

4. Paints and Coatings Market in United Arab Emirates

1. Market Overview

1. Introduction

2. Overview of the Paints and Coatings Industry in United Arab Emirates

2. Market Engineering Measurement Analysis

1. Market Engineering Measurements

2. Market Drivers

3. Market Restraints

4. Market Forecasts

3. Overview of the Architectural Coatings Market

1. Market Overview

2. Market Engineering Measurements

3. Market Forecasts

4. Market Share Analysis

5. Purchase Behaviour

4. Overview of the Industrial and Protective Coatings Market

1. Market Overview

5. Overview of Powder, Autorefinish and Wood Coatings Market

1. Market Overview

6. Conclusion

1. Conclusion

5. Paints and Coatings Market in the Rest of GCC Region

1. Market Overview

1. Overview of Countries

2. Overview of the Paints and Coatings Industry in Rest of GCC

2. Market Engineering Measurement Analysis

1. Market Engineering Measurements

2. Market Forecasts

3. Overview of the Architectural Coatings Market in Rest of GCC

1. Market Overview

2. Market Engineering Measurements

3. Market Forecasts

4. Market Share Analysis

5. Purchase Behaviour

4. Overview of Industrial and Protective Coatings Market

1. Market Overview

5. Overview of Powder , Autorefinish and Wood Coatings Market

1. Market Overview

6. Conclusion

1. Conclusion

6. Middle East Paints and Coatings Market - Conclusion and Future Perspective

1. Strategic Conclusion

1. Conclusion and Future Perspective