Table of Contents
E. Executive Summary
E.1 Different Viewpoints
E.2 How is mobile adult content different?
E.3 Focus of the Report
1. Introduction
1.1 The Market for Pornography
1.2 Porn and the Internet
Table 1.1: Camera phone penetration (April 2007)
1.3 Challenges in Quantifying the Porn Industry
1.4 Has Porn Been Over-Valued?
2. Market Overview
2.1 Background
2.2 The Challenges Posed by Walled Gardens
2.2.1 Dumb bit-pipe vs. Walled Garden
2.3 Types of mobile adult content available
2.3.1 Voice Calls
2.3.2 SMS
Chart 2.1: SMS sent in UK (1999-2013)
2.3.3 MMS
2.3.4 Mobile Video
2.3.5 Location Based Services?
2.3.6 Mobile internet access
2.3.7 Mobile Gaming
2.3.8 Mobile Gambling
2.3.9 Video Calling
Chart 2.2: Number of Video phones in the World (2008-2013)
Chart 2.3: Popularity of Video Phones in Japan
2.4 The Mobile Porn value chain
3. Regulating adult content
3.1 Age Verification
Chart 3.1: Age parents bought child first phone (January 2008, UK)
Chart 3.2: When did child first own a mobile phone? (December 2007, Japan)
Chart 3.3: Types of phone Japanese children have?
3.2 Telefonica O2
3.3 Vodafone
3.4 Vodafone Italy
Figure 3.1: Primofonino
3.5 AT&T
3.6 Sprint
3.7 Methods of Age Verification
3.7.1 Handset-Based Age Verification
3.7.2 Oplayo
3.7.3 Leopard Labs
Table 3.1: Leopard Labs Partners
3.7.4 Network operators
3.7.5 Home users
3.7.6 Business users
3.7.7 Handset Manufacturers
3.7.8 ACE*COMM
3.7.9 RuleSpace
Table 3.2: RuleSpace Customers
3.8 National Markets
3.8.1 North America: Public Backlash
3.8.1.1 Lack of Awareness
3.8.2 Japan: Naivety
Chart 3.3: Japanese knowledge of mobile filtering (October 2007)
3.8.3 Europe
3.8.3.1 Switzerland
3.8.3.2 UK
3.8.3.3 Self Regulation
3.8.4 National Agreements
Table 3.2: Code of Conduct/Legislation in different countries
3.8.5 Germany
Table 3.3: German operators who signed Code of Conduct
3.8.5 France
3.8.6 Australia
3.8.7 Cambodia
3.8.8 Philippines
3.8.9 Pornography Banned?
Table 3.4: Countries where pornography is banned
3.8.10 China
3.9 Filtering
3.9.1 Internet Content Filtering
3.9.2 Content Filtering on Mobile Handsets
3.9.3 Japanese SFS Browsers
3.9.4 Child Porn
Table 3.5: Companies that have joined Mobile Alliance
3.9.5 Manga
Chart 3.4: Should Manga cartoons be subject to regulation? (October 2007)
3.10 Payment
3.10.1 Billing models
3.10.2 Paying for Porn by SMS
3.10.3 Payforit
Table 3.6: Payforit Payment Intermediaries
3.10.4 Third Party Billing Providers
3.10.5 Bango.net
Chart 3.5: Location of Bango customers
Table 3.7: Bango Services
Table 3.8: Bango Professional Features
Table 3.9: Bango Advanced Features
Table 3.10: Bango Advantage
Table 3.11: Bango Analytics
3.10.6 mBill
Table 3.12: Countries where mBill operate
Table 3.13: mBill Services
3.10.7 Third Party Billing Providers Overview
3.11 Handset/User Experience
3.12 Network speed and coverage
3.13 Memory Capacity
3.14 Screen Size
3.15 Battery Life
3.16 Pricing
4. Perspectives on adult content
4.1 European Commission's Framework on Child Safety
Table 4.1: Signatories of the European Framework on Safer Mobile Use by Younger Teenagers and Children
4.1.1 Recommendations on Safer Mobile Use
4.1.2 Access Control Mechanisms
4.1.3 Raising Awareness and Education
4.1.4 Classification of Commercial Content
4.1.5 Illegal Content on mobile community products or on the internet
4.1.6 Implementation, Stakeholder Consultation and Review
4.1.7 European Framework Overview
4.2 Private Media Group
4.3 Mobile Streams
4.4 Mobile only adult content
4.4.1 RatedPhone
Table 4.2: Brands provided by RatedPhone
4.4.2 Adult Mobile Solutions
Table 4.3: Adult Mobile Solutions services
4.4.3 Xobile
4.4.5 Mobile only Adult Content Overview
4.5 Moves by Big Brands
4.5.1 Playboy
Table 4.4: Playboy Revenue Q4 2007 and Year 2007
Chart 4.1: Playboy Revenue Generation Q4 2007
Chart 4.2: Playboy Revenue Generation Year 2007
4.5.1.1 Playboy and 3
4.5.1.2 Playboy and Quattro Wireless
4.5.1.3 Playboy in Asia
Table 4.5: Acme Mobile Partners
4.5.1.4 Playboy in Europe
4.5.1.5 Playboy and Minick
4.5.1.6 Playboy's wireless outlook
4.5.2 Penthouse
4.5.2.1 Penthouse and Various Inc.
4.5.2.2 Penthouse and Waat
4.5.2.3 Penthouse Overview
4.5.3 Hustler
4.5.3.1 Hustler and Giant Mobile
4.5.3.2 Hustler and Mobival
4.5.4 "Lads Mags"
4.5.4.1 Bauer Consumer Media and Emap
4.5.4.1.1 Emap and Yospace
4.5.4.1.2 FHM
4.5.4.1.3 Zoo
4.5.4.2 IPC Media
4.5.4.2.1 Loaded and Nuts
4.5.4.3 MaximToGo
4.5.5 Vivid
4.5.6 Moves by Big Brands Overview
4.5.7 “Lads Mags” v Pornography Providers
4.6 Aggregators/Distributors
4.6.1 Brickhouse Mobile
4.6.2 Jamba! (Jamster)
4.6.3 PhoneBox Entertainment
4.6.4 Aggregators/Distributors Overview
5. User generated content
5.2.1 SeeMeTV
5.2.2 LookAtMe!
5.2.3 Eyevibe
5.2.4 Peekabootv
5.2.4.1 Maxim Little Black Book
5.2.5 Threat to user generated content?
5.2.6 Entering the market?
5.2.7 User generated adult mobile content overview
6. Dating Services
6.1 Online Dating
6.2 Mobile Dating
Table 6.1: Mobile Dating Users 2008-2013
6.2.1 New dating services
6.2.1.1 Ice Brkr
6.2.1.2 Ice Breaker, Inc
6.2.1.3 New services overview
6.3 Mobile dating and video
6.3.1 3G Dating Agency
6.3.2 Mobestar
6.3.3 Mobile dating and video overview
6.4 Phonely
6.4.1 Phonely Success story
6.5 Dating services on web becoming mobile?
6.5.1 Match.com
6.5.2 BharatMatrimony
6.6 Mobile dating and Location Based Services
6.6.1 Meetmoi
Table 6.2: Meetmoi Operator Prices
6.6.2 Danger of Meetmoi?
6.7 Mobile Dating Overview
7. Future of Mobile adult content
7.1 What does the future hold for mobile adult content?
7.2 Mobile Video Chat
7.2.1 Cherrysauce.com and Babemobile.co.uk
7.2.2 3OOOH Mobile Entertainment
7.2.3 Video Chat overview
7.3 Marketing and Promotion
7.3.1 leapSCAN
7.4 iPhone
7.5 Accessory Market
8. Forecasts and Predictions
8.1 Challenges for Start-Up Content Providers
8.2 Which sectors will be most profitable?
Chart 8.1: Distribution Channel for Mobile Adult Content Services 2013
8.3 Market Value of Mobile Adult Content
Chart 8.2: Global Market Value of Mobile Adult Content
8.4 The importance of the US market
8.5 Who Will Derive Most Benefit >From the Mobile Porn Value Chain?
8.6 Network Operators
8.7 Recommendations for Network Operators
8.8 Content Providers
8.9 Recommendations for Content Providers
Companies and Organisations mentioned in this report:
3
2ergo
3000H Mobile Entertainment
3G Dating Agency
Abandon Mobile
ABC
ACE*COMM
ACMA
Acme Mobile
Adult Cobile Solutions
AEBN
Airbourne Mobile
AirG
Alltel
American Express
AOL
Apple
Arphiola
AT&T
Babecast
Babestation
Bango.net
Barnados
Bauer Consumer Media
BharatMatrimony
Boost
Bouyges Telecom
Brickhouse Mobile
BskyB
BT
CBS
CellularOne
Cherry Media
Cherrysauce
Chikka
Childline
Children's Society
CHIS
CIMO Global Services
Clearchannel
Cocoasoft
ContentKeeper Technologies
Cosmote
Cricket
DCS Group
debitel
Dennis Publishing
Dialogue Communications
Digital Playground
dotMobi
Electronic Arts
Emap
E-Plus
Ericsson IPX
Eyevibe
Finesse Mobile
French Mobile Operators Association
Giant Mobile
Girls Gone Wild
GlamDNA
GlobalFun
Go Mobile
GSMA
Handy Games
Hustler
Hybyte Solutions and Services
IBM
Ice Breaker Inc
Ice Brkr
ICSTIS
Indiagames
InFusio
Inlogic
IPC Media
iplay
Jamba!
Jenna Jameson
Kiloo
Kitmaker
KolayARKADAS
Leopard Labs
LFP Broadcasting
LG
Live XXX TV
Mac & Bumble
Match.com
mBill
mBlox
McAfee
Meetmoi
Microforum International
Microsoft
Minick
Ministry Of Sound
Mobestar
mobilcom
Mobile Interactive Group
Mobile Streams
Mobility Zone
Mobilkom
Mobival
Mobiznet
Motorola
MTV
MX Telecom
N2H2
Nasdaq
NBC
NCH
NetBox Blue
Netcollex
Netsize
News Corporation
Nokia
Nostromo
NSPCC
NTT DoCoMo
O2
Ofcom
Opera
Oplayo
Orange
Overloaded
Ozura
Parkmead Group
Peekabootv
Penthouse
Phone House Telecom
PhoneBox Entertainment
Phonely
Pink Visual
Playboy
Player One
Player X
Playgirl
Popcap Games
PornoTube
Private Media Group
Quattro Wireless
RatedChix
RedTube
RIM
Royal KPN
RuleSpace
Sanyo
Sega
SFR
Siemens
Sprint
Suki
Sybase 365
Symbian
Talkline
Tanla Mobile
TelcoGames
Tele2
Telecom Italia
Telefonica
Telenor Group
TeliaSonera
Telus
THQ Wireless
Time Inc
T-Mobile
Uclick
United Fun Traders
Various Inc
Verizon
Virgin Mobile
Vivendi
Vivid
Vodafone
Waat Media
Warner Bros
Win
WIND
Xtube
Yahoo!
YouTube