发布时间：2008.7

摘要

Over the last two years the traditional media companies have well and truly established themselves in the emerging digital media market. Telcos tried to claim this territory but in the end they failed. Interesting new developments can be expected following the initiative taken by Lachlan Murdoch. Seven has indicated it will launch a TiVo service and has also bought two telco companies. Fairfax Media has grown from strength to strength. It is obvious that key new developments will come from the industry. In this report we cover: Lachlan Murdoch, News Limited, PBL, Seven, Yahoo!7, Ten, Southern Cross Broadcasting, WIN, Fairfax and Austereo.

目录及图表

• 1. Synopsis
  
• 2. Market analysis
  
  • 2.1 The Fairfax Digital and ninemsn media battle
    
• 3. The Murdoch - Packer deal
  
  • 3.1 The deal is called off
    
• 4. News Corp and subsidiaries
  
  • 4.1 Global Leader
    
• 5. MySpace
  
  • 5.1 News Digital Media - Australia
    
    • 5.1.1 Ringtones
      
    • 5.1.2 Mobizzo
      
    • 5.1.3 Fox Movies
      
• 6. PBL – Nine – ninemsn
  
  • 6.1 PBL restructuring
    
  • 6.2 Ninemsn activities
    
  • 6.3 ninemsn and Revver
    
  • 6.4 Analysis of PBL’s global media play – October 2006
    
    • 6.4.1 Introduction
      
    • 6.4.2 Packer’s unique business sense
      
    • 6.4.3 New Packer media company
      
    • 6.4.4 Overview
      
    • 6.4.5 TV on the web
      
    • 6.4.6 BigPond to sell content through Ninemsn network
      
    • 6.4.7 Partnership with Optus
      
    • 6.4.8 Partnership with Telstra for mobile content
      
• 7. Seven Network (Yahoo!7)
  
  • 7.1 Overview
    
  • 7.2 Converged communications developments
    
    • 7.2.1 engin and acquisition of Unwired
      
    • 7.2.2 Impending launch of TiVo
      
    • 7.2.3 Alliance with Disney – Feb 2008
      
    • 7.2.4 Online advertising deal with Digital Niche
      
  • 7.3 Yahoo!7’s new online strategy
    
  • 7.4 Analysis
    
    • 7.4.1 You want the spectrum? You buy the company.
      
  • 7.5 Analysis
    
    • 7.5.1 Seven moves towards Unwired
      
    • 7.5.2 Seven’s telco adventure headed for disaster– late 2007
      
    • 7.5.3 Why buy engin?
      
    • 7.5.4 The dead-end street of TiVo
      
    • 7.5.5 Can Seven manage a nationwide WiMAX challenge?
      
    • 7.5.6 Godsend for engin and Unwired
      
    • 7.5.7 Good partners
      
    • 7.5.8 Conclusions
      
  • 7.6 Partnerships
    
  • 7.7 Historical overview of the Yahoo! and Seven Network merger
    
  • 7.8 Web site statistics
    
• 8. ABC
  
• 9. AOL
  
• 10. Ten Network
  
• 11. Fairfax Media
  
  • 11.1 Fairfax’s strategic digital media activities
    
  • 11.2 Fairfax – Optus content deal
    
  • 11.3 Fairfax – Unwired content deal
    
  • 11.4 Google and Fairfax Digital agreements
    
  • 11.5 Trade Me
    
• 12. Austereo online
  
  • 12.1 Partnership with Fairfax Digital
    
  • 12.2 Crank TV – IPTV music channel
    
• 13. Foxtel
  
• 14. Southern Cross Broadcasting
  
• 15. WIN SelecTV
  
• 16. Related reports
  

• Exhibit 1 – Murdoch – Packer deal structure and pblMedia structure
• Exhibit 2 – Intermix Media and MySpace
• Exhibit 3 – pblMedia structure
• Exhibit 4 – TiVo USA