发布时间：2008.5
摘要
This IDC study expects that LCD panel vendors will expand production of 32in. "cuts" in 2008, eliminating the previous year shortage that boosted ASPs for this size category. As such, projected supply of 32in. LCD TVs for the current year should be healthy, leading to quarter-over-quarter ASP declines and spurring increased shipments. Moreover, a robust supply (relative to expected demand) of large format LCDs, compounded by global economic weakness, will motivate LCD TV brands to cut prices to move boxes out the door. Prices for larger-sized LCD TVs are thus expected to decline aggressively throughout the year, ultimately dropping the 52in. category well under the $2,000 price point by the holiday season.
"The LCD TV power brands are slated to only get bigger in 2008, as Sony, Samsung, Sharp, and even Vizio will expand product lines to cater to a variety of buyers in the coming year. Once merely a budget player selling just on price, Vizio has yet more tricks up its sleeve, and will offer high technology 120Hz TVs at price points hundreds of dollars less than its legacy CE rivals. As such, we expect the "budget" LCD TV train to continue to chug along mightily for the short term, but may run out of track near the end of the forecast." ? Eric Haruki, research director, Displays and Projectors Research.
目录及图表
Table of Contents
IDC Opinion
In This Study
Methodology
Scope
Executive Summary
Situation Overview
Vendor Market Shares
Worldwide LCD TV Market Share
Figure: Worldwide LCD TV Display Shipment Share by Vendor, 2007
U.S. LCD TV Market Share
Figure: U.S. LCD TV Display Shipment Share by Vendor, 2007
Future Outlook
Forecast and Assumptions
Table: Key Forecast Assumptions for the Worldwide LCD TV Market, 2008-2012
Table: Worldwide LCD TV Shipments by Region, 2007-2012 (000)
Figure: Worldwide LCD TV Shipments by Region, 2007?2012
Table: Worldwide LCD TV Revenue by Region, 2007-2012 ($M)
Figure: Worldwide LCD TV Revenue by Region, 2007?2012
Table: Worldwide LCD TV Shipments by Size, 2007-2012 (000)
Figure: Worldwide LCD TV Shipments by Size, 2007?2012
Table: Worldwide LCD TV Revenue by Size, 2007-2012 ($M)
Figure: Worldwide LCD TV Revenue by Size, 2007?2012
Regional Breakouts
United States
Table: U.S. LCD TV Shipments by Size, 2007-2012 (000)
Table: U.S. LCD TV ASP by Size, 2007-2012 ($)
Table: U.S. LCD TV Revenue by Size, 2007-2012 ($M)
Figure: U.S. LCD TV Shipments by Size, 2007?2012
Figure: U.S. LCD TV Revenue by Size, 2007?2012
Figure: U.S. LCD TV ASP by Size, 2007?2012
Western Europe
Table: Western Europe LCD TV Shipments by Size, 2007-2012 (000)
Table: Western Europe LCD TV ASP by Size, 2007-2012 ($)
Table: Western Europe LCD TV Revenue by Size, 2007-2012 ($M)
Figure: Western Europe LCD TV Shipments by Size, 2007?2012
Figure: Western Europe LCD TV Revenue by Size, 2007?2012
Figure: Western Europe LCD TV ASP by Size, 2007?2012
Japan
Table: Japan LCD TV Shipments by Size, 2007-2012 (000)
Table: Japan LCD TV ASP by Size, 2007-2012 ($)
Table: Japan LCD TV Revenue by Size, 2007-2012 ($M)
Figure: Japan LCD TV Shipments by Size, 2007?2012
Figure: Japan LCD TV Revenue by Size, 2007?2012
Figure: Japan LCD TV ASP by Size, 2007?2012
Asia/Pacific
Table: Asia/Pacific LCD TV Shipments by Size, 2007-2012 (000)
Table: Asia/Pacific LCD TV ASP by Size, 2007-2012 ($)
Table: Asia/Pacific LCD TV Revenue by Size, 2007-2012 ($M)
Figure: Asia/Pacific LCD TV Shipments by Size, 2007?2012
Figure: Asia/Pacific LCD TV Revenue by Size, 2007?2012
Figure: Asia/Pacific LCD TV ASP by Size, 2007?2012
Rest of the World
Table: ROW LCD TV Shipments by Size, 2007-2012 (000)
Table: ROW LCD TV ASP by Size, 2007-2012 ($)
Table: ROW LCD TV Revenue by Size, 2007-2012 ($M)
Figure: ROW LCD TV Shipments by Size, 2007?2012
Figure: ROW LCD TV Revenue by Size, 2007?2012
Figure: ROW LCD TV ASP by Size, 2007?2012
Market Context
Table: Worldwide LCD TV Shipments 2005-2012: Comparison of 2007 and 2008 Forecasts (000)
Figure: Worldwide LCD TV Shipments 2005?2012: Comparison of 2007 and 2008 Forecasts
Essential Guidance
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Definitions
Synopsis