|
MTS has the eighth largest subscriber base in the world and the largest in Russia, with a dominant presence in five further markets in the Commonwealth of Independent States (CIS). This report analyses the reasons behind MTS’s success and assesses its future growth potential.
目录及图表
Table of contents
Executive summary
- In a nutshell
- Key messages
- Ovum view
SWOT analysis
Strategy
- Ownership
- Organisation structure
- Group strategy: ‘3+2’ + brand standardisation
- Domestic strategy: national lead in a large, growing market
- International strategy: ‘waves of growth’
Performance
Table of figures
Figure 1 MTS Group corporate structure
Figure 2 MTS customer segmentation
Figure 3 Russian MNOs market share (by connections) 4Q07
Figure 4 MTS growth drivers: ‘waves of growth’
Figure 5 MTS Group financial revenue, OIBDA and net income, 2005–7
Figure 6 MTS Group key financial ratios, 2005–7
Table 1 MTS and VimpelCom financial benchmark, 2007
Table 2 MTS Western European financial benchmark, 3Q07
Figure 7 MTS share of revenues by operating company, 2007 ($ million)
Table 3 MTS year-on-year revenue growth by operating company, 2007
Table 4 MTS Group operational data, December 2007 |