发布时间：2007.11

摘要

Countries covered: United States

The building materials market is suddenly awash in green materials and green thinking. Although the green building materials market is significant and growing, it is not as large as some other analysts suggest. Nevertheless, double digit growth rates between 17% and 23% imply significant opportunity and change in the building materials industry.

Green Building Materials in the U.S. explores and exposes the issues, trends and markets that are being driven by the green boom. It looks primarily at demand for green building products by tracking project types, occupant types, project locations and building sizes. The report also examines several specific, key product groups including Wood and Lumber Products, Siding, Thermal Insulation, Flooring and Millwork. Because of the report’s “buy side” focus, the report does not attempt to assess all possible green products and product categories.

Report Methodology
These report data were obtained from government sources, trade associations and publications, business journals, company literature, investment reports and interviews with industry stakeholders. The report covers the needs of the commercial and residential green building materials sector.

In addition to its in-depth analysis of data from the US Green Building Council, SBI also conducted extensive interviews with executives among green builders, materials manufacturers and green building consultants and architects.

Statistics describing the value of shipments were derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and were augmented by estimates and forecasts by SBI. Historical data are provided for 2002 through 2006, with forecast data from 2007 to 2011.

About the Author
ThomasAssociates International (TAI) is a market research, marketing and business development consulting firm specializing in environmental and sustainability issues pertaining to commercial trade and economic development. Since 1996, TAI has provided support and assistance to commercial ventures, government agencies and nonprofit organizations operating in the United States and internationally.

What You’ll Get in this Report
Green Building Materials in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides the comprehensive analysis that Green Building Materials in the U.S. offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already doing business in the green building materials markets, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for green building materials, as well as projected markets and trends through 2011.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for serving end users of green building materials.
• Research and development professionals stay on top of competitor initiatives and explore demand for green building materials.
• Advertising agencies working with clients in the construction industry understand the product buyer to develop messages and images that compel consumers to use green building materials.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

目录及图表

Chapter 1: Executive Summary

• The Market
• Scope of the Report
• Methodology
• Product Definitions
• Market Overview - Issues and Drivers
• Measuring the Market
• Figure 1-1 Estimated and Projected Wholesale Revenues of the U.S. Green Building Material Market, 2002-2011 (in thousands of dollars)
• Figure 1-2 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2002-2006 (in thousands of dollars)
• Figure 1-3 Projected Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2007-2011 (in thousands of dollars)
• Challenges to Quantifying Market Size and Growth
• The “Sell Side” Perspective - Estimates Vary
• Product Segments, Market Sizes and Growth
• Siding
• Figure 1-4 Estimated Growth of U.S. Green Siding Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-5 Projected Growth of U.S. Green Siding Market Revenues, 2007-2011 (in thousands of dollars)
• Insulation
• Figure 1-6 Estimated Growth of U.S. Green Insulation Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-7 Projected Growth of U.S. Green Insulation Product Market Revenues, 2007-2011 (in thousands of dollars)
• Wood Products
• Figure 1-8 Estimated Growth of U.S. Green Wood/Lumber Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-9 Projected Growth of U.S. Green Wood/Lumber Product Market Revenues, 2007-2011 (in thousands of dollars)
• Flooring
• Figure 1-10 Estimated Growth of U.S. Green Wood Flooring Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-11 Projected Growth of U.S. Green Wood Flooring Product Market Revenues, 2007-2011 (in thousands of dollars)
• Millwork
• Figure 1-12 Estimated Growth of U.S. Green Millwork Product Market Revenues, 2002-2006 (in thousands of dollars)
• Figure 1-13 Projected Growth of U.S. Green Millwork Product Market Revenues, 2007-2011 (in thousands of dollars)
• The “Buy Side” Perspective
• LEED Project Trends
• Table 1-1 Percent of LEED Projects by State (abbreviated)
• Table 1-2 LEED Accredited Professionals by State (abbreviated)
• Table 1-3 Percent of LEED Projects by Project Type (abbreviated)
• LEED Projects by Building Owner Type
• Table 1-4 Percent of LEED Projects by Building Owner Type (abbreviated)
• Table 1-5 Percent of LEED Projects by Building Occupant Type (abbreviated)
• Table 1-6 Percent of LEED Projects by Building Gross Square Footage Range (abbreviated)
• Government and Educational Initiatives Recognizing LEED Certification
• Federal Initiatives
• State Initiatives
• Municipal/City/County Initiatives
• School Initiatives- Higher Education
• School Initiatives- K-12
• Public Incentives for Private LEED
• LEED Credit Categories
• International Green Trade
• Marketing Trends and Dynamics
• Manufacturers Pour on the Green
• Online Sellers Add Color
• Communicating With Customers
• Emerging Opportunities
• Competitor Profiles

Chapter 2: The Market

• Scope of the Report
• Methodology
• Product Definitions
• Market Overview - Issues and Drivers
• Getting Green
• New Infrastructure for a Green Market
• Above and Beyond the Low Hanging Fruit
• The Consumer Has Spoken…a Little
• Measuring the Market
• Figure 2-1 Estimated and Projected Wholesale Revenues of the U.S. Green Building Material Market, 2002-2011 (in thousands of dollars)
• Figure 2-2 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2002-2006 (in thousands of dollars)
• Table 2-1 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2002-2006 (in thousands of dollars)
• Table 2-2 Projected Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2007-2011 (in thousands of dollars)
• Figure 2-3 Projected Wholesale Revenues of the U.S. Green Building Material Market: By Category, 2007-2011 (in thousands of dollars)
• Challenges to Quantifying Market Size and Growth
• The “Sell Side” Perspective - Estimates Vary
• A LEED Perspective
• Product Segments, Market Sizes and Growth
• Siding
• Figure 2-4 Estimated Growth of U.S. Green Siding Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-3 Estimated Revenues of Overall and Green Siding Market: Growth and Green Siding Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-5 Projected Growth of U.S. Green Siding Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-4 Projected Revenues of Overall and Green Siding Market: Growth and Green Siding Product Penetration, 2007-2011 (in thousands of dollars)
• Insulation
• Figure 2-6 Estimated Growth of U.S. Green Insulation Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-5 Estimated Revenues of Overall and Green Thermal Insulation Market: Growth and Green Insulation Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-7 Projected Growth of U.S. Green Insulation Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-6 Projected Revenues of Overall and Green Thermal Insulation Market: Growth and Green Insulation Product Penetration, 2007-2011 (in thousands of dollars)
• Wood Products
• Figure 2-8 Estimated Growth of U.S. Green Wood/Lumber Product Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-7 Estimated Revenues of Overall and Green Wood/Lumber Product Market: Growth and Green Wood/Lumber Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-9 Projected Growth of U.S. Green Wood/Lumber Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-8 Projected Revenues of Overall and Green Wood/Lumber Product Market: Growth and Green Wood/Lumber Product Penetration, 2007-2011 (in thousands of dollars)
• Flooring
• Figure 2-10 Estimated Growth of U.S. Green Wood Flooring Product Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-9 Estimated Revenues of Overall and Green Wood Flooring Product Market: Growth and Green Wood Flooring Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-11 Projected Growth of U.S. Green Wood Flooring Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-10 Projected Revenues of Overall and Green Wood Flooring Product Market: Growth and Green Wood Flooring Product Penetration, 2007-2011 (in thousands of dollars)
• Millwork
• Figure 2-12 Estimated Growth of U.S. Green Millwork Product Market Revenues, 2002-2006 (in thousands of dollars)
• Table 2-11 Estimated Revenues of Overall and Green Millwork Product Market: Growth and Green Millwork Product Penetration, 2002-2006 (in thousands of dollars)
• Figure 2-13 Projected Growth of U.S. Green Millwork Product Market Revenues, 2007-2011 (in thousands of dollars)
• Table 2-12 Projected Revenues of Overall and Green Millwork Product Market: Growth and Green Millwork Product Penetration, 2007-2011 (in thousands of dollars)
• The “Buy Side” Perspective
• USGBC and the LEED Program
• LEED Project Trends
• Table 2-13 LEED-Certified Projects, 2000-2004 (number and percent)
• LEED Projects by State
• Table 2-14 Number of LEED Projects by State, 2000-2004: Top 20
• Table 2-15 Number of LEED Projects by State, 2005-2007: Top 20
• Table 2-16 Percent of LEED Projects by State: Top 20
• Implications for Sellers of Green Building Materials
• LEED Projects by Number of LEED Accredited Professionals
• Implications for Sellers of Green Building Materials
• Table 2-17 LEED Accredited Professionals by State (number)
• LEED Project by Project Type
• Table 2-18 Number of LEED Projects by Project Type, 2000-2004
• Table 2-19 Number of LEED Projects by Project Type, 2005-2007
• Table 2-20 Percent of LEED Projects by Project Type, 2000-2004
• Table 2-21 Percent of LEED Projects by Project Type, 2005-2007
• LEED Project by Building Owner Type
• Table 2-22 Number of LEED Projects by Building Owner Type, 2000-2004
• Table 2-23 Number of LEED Projects by Building Owner Type, 2005-2007
• Table 2-24 Percent of LEED Projects by Building Owner Type, 2000-2004
• Table 2-25 Percent of LEED Projects by Building Owner Type, 2005-2007
• LEED Project by Building Occupant Type
• Table 2-26 Number of LEED Projects by Building Occupant Type, 2000-2004
• Table 2-27 Number of LEED Projects by Building Occupant Type, 2005-2007
• Table 2-28 Percent of LEED Projects by Building Occupant Type, 2000-2004
• Table 2-29 Percent of LEED Projects by Building Occupant Type, 2005-2007
• LEED Project by Building Gross Square Footage
• Table 2-30 Number of LEED Projects by Building Gross Square Footage Range, 2000-2004
• Table 2-31 Number of LEED Projects by Building Gross Square Footage Range, 2005-2007
• Table 2-32 Percent of LEED Projects by Building Gross Square Footage Range, 2000-2004
• Table 2-33 Percent of LEED Projects by Building Gross Square Footage Range, 2005-2007
• Government and Educational Initiatives Recognizing LEED Certification
• Table 2-34 Counties and Municipalities Recognizing LEED Standards: By City Name and State
• Table 2-34 [Cont.] Counties and Municipalities Recognizing LEED Standards: By City Name and State
• Public Incentives for Private LEED
• LEED Credit Categories
• Table 2-35 LEED for New Construction - Credits by Category
• Table 2-35[Cont.] LEED for New Construction - Credits by Category
• Table 2-35[Cont.] LEED for New Construction - Credits by Category
• International Green Trade

Chapter 3: Marketing Trends and Dynamics

• Differentiating What is “Green”
• The Coming Residential Wave
• Retailers On Board - Lowe’s and Home Depot Test Their Strategies
• Manufacturers Pour on the Green
• Online Sellers Add Color
• Communicating With Customers

Chapter 4: Emerging Opportunities

• The Environment Comes Home
• War of the Standards/Battle of the Certifiers
• New Partners

Chapter 5: Competitor Profiles

• Lumber, Siding, Panels and Alternatives
• PanelSource International - Deep in the Forest
• Products
• Discussion
• Paneltech International, LLC
• Products
• Discussion
• Discussion
• James Hardie Industries, NV - Greening the Exterior
• Products
• Discussion
• Millwork
• Columbia Forest Products - A Market Leader Greens Itself
• Products
• Discussion
• Insulation
• US GreenFiber - Breaking Through Glass
• Products
• Discussion
• Owens Corning - Defending Tradition
• Products
• Discussion
• Retail and Distribution
• Home Depot - Orange Goes Green
• Products
• Discussion
• Lowes - Cautiously Greening
• Products
• Discussion
• BuildDirect.com - Fighting Tradition
• Products
• Discussion
• Consultants, Designers and Builders
• Simon & Associates - Dark Green Consultants
• Products/Services
• Discussion
• KB Home - Cautiously Expanding Choices
• Products:
• Discussion