发布时间：2008.6

摘要

This report provides valuable information on the end users of pay TV, the viewers. Subscriber pay TV statistics include pay TV statistics per operator and growth statistics, forecast to 2009, and household penetration statistics forecast to 2009. It also includes forecast scenarios to 2011. By 2007 pay TV penetration had only reached 24%, and growth is expected to continue to increase modestly to around 29% by 2009, well below most developed markets around the world. While it is still not impossible for Foxtel to reach the 40% penetration mark, the company can only reach these targets if it either starts offering more attractive price packages, or includes a broadband offering within an affordable priced package. Growing uptake of the iQ recorder is strengthening the value of Foxtel, as subscribers have slightly higher ARPUs.

目录及图表

• 1. Synopsis
  
• 2. Market overview
  
• 3. Market statistics
  
  • 3.1 Subscriber statistics
    
  • 3.2 Telstra bundled pay TV services – 2007
    
  • 3.3 Consumer penetration statistics
    
  • 3.4 Pay TV viewing statistics
    
• 4. Penetration analysis
  
• 5. Pay TV penetration forecasts to 2011
  
  • 5.1 Scenario 1 – lower pay TV subscriber growth
    
  • 5.2 Scenario 2 – higher pay TV subscriber growth
    
• 6. Major players – overview and major developments
  
  • 6.1 Market overview
    
  • 6.2 Foxtel
    
  • 6.3 Optus
    
  • 6.4 Austar
    
  • 6.5 SelecTV
    
• 7. Related reports
  

• Table 1 – Pay TV subscribers by operator – 1995 - 2009
• Table 2 – Pay TV subscribers annual change by operator – 1997 - 2009
• Table 3 – Telstra pay TV bundling subscribers and annual change – 2006 - 2007
• Table 4 – Pay TV household penetration – 1997 - 2009
• Table 5 – Pay TV viewing versus FTA channel viewing – April 2007
• Table 6 – Market share of pay TV viewing in pay TV households – 2006 - 2007
• Table 7 – DVR subscribers – total market – pay TV and FTA TV – 2006 - 2009
• Table 8 – Forecast pay TV household penetration, lower market growth scenario – 2005 - 2011
• Table 9 – Forecast pay TV household penetration, higher market growth scenario – 2005 - 2011

• Exhibit 1 – New media activities from pay TV operators