发布时间：2008.6

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摘要

The Malaysian tourism industry continues to grow rapidly, thanks to increasing promotional activities, growing MICE industry and rising level of personal disposable income that are fuelling growth into the country’s tourism industry. Also, being a preferred medical tourism destination and politically stable, the country has become a more profitable tourism industry, says "Opportunities in Malaysian Tourism Industry (2007-2009)”, a research report by RNCOS.

The report provides an in-depth analysis of the present and future prospects of the Malaysian tourism industry. It focuses on different tourism parameters, like inbound & outbound tourism, expenditure by inbound & outbound tourists, accommodation & transportation facilities and medical tourism. The report will help clients to evaluate the opportunities and factors critical to the success of tourism industry in Malaysia.

Key Findings

§ Singapore, Thailand and Indonesia are important sources of visitors for Malaysia. Beyond ASEAN, tourist arrivals from China and India will remain an important influence throughout the forecast period (2008-2012) as the majority of Chinese tend to weigh their spending towards consumer purchases as opposed to luxury hotel accommodation.
§ The promotion of Education Tourism will continue to be expanded to expedite the development of Malaysia as a preferred destination for international students. The projected foreign exchange earnings from this potential source of growth are estimated at RM 900 Million by 2010.
§ It is expected that expenditure by international tourists in Malaysia will increase at a CAGR of 6.63% during the forecasted period.
§ Increasing disposable income in Malaysia will open the opportunities for both outbound and domestic tourism. It is expected that per head disposable income in the country will increase at a CAGR of 5.06% during 2008-2012.
§ It is expected that MICE (Meetings, Incentives, Conventions & Exhibitions) industry will be one of the major contributors to the Malaysian tourism industry.

Key Issues & Facts Analyzed

§ How is the ASEAN tourism industry performing?
§ What is the position of Malaysian tourism industry in the ASEAN tourism industry?
§ What are the emerging trends in the tourism sector in Malaysia?
§ What is the future outlook of the tourism industry?
§ What are the Key driving forces for the Malaysian tourism industry?
§ What opportunities exist for the industry?
§ What are the challenges for the industry?
§ How is the market affected by other factors prevailing in the economy?

Research Methodology Used

Information Sources
Information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Method
The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

目录及图表

1. Analyst View
2. Why Malaysia Tourism Industry?
     2.1 Promotional Activities
     2.2 Low-cost Carrier
     2.3 Crime Rate
     2.4 Shopping Destinations
     2.5 MICE Industry
     2.6 Education Tourism
     2.7 Young Population
     2.8 Personal Disposable Income
     2.9 Transportation System
     2.10 Investment Incentives
     2.11 Tourism Infrastructure Investment
     2.12 Political Stability
3. ASEAN  - Tourism Profile
     3.1 ASEAN Tourism
     3.2 Regional Segmentation
4. Malaysia Tourism - Performance Indicators
     4.1 Tourist Arrivals
            4.1.1 Intra-ASEAN & Extra-ASEAN Tourist
            4.1.2 Top 10 Tourist Generating Countries
            4.1.3 Purpose of Visit
            4.1.4 Tourist Arrivals Forecast (2008-2012)
     4.2 Expenditure - By Inbound Tourists
            4.2.1 Tourism Receipts
            4.2.2 Tourism Receipts Forecast (2008-2012)
     4.3 Outbound Tourism
            4.3.1 Outbound Tourists
            4.3.2 Outbound Tourists Forecast (2008-2012)
     4.4 Expenditure - By Outbound Tourists
            4.4.1 Outbound Tourism Expenditure
            4.4.2 Outbound Tourism Expenditure Forecast (2008-2012)
     4.5 Domestic Tourism
            4.5.1 Trips
     4.6 Accommodation
            4.6.1 Hotel & Room Supply
            4.6.2 Average Occupancy Rates
     4.7 Transportation
            4.7.1 Air Services
     4.8 Medical Tourism
            4.8.1 Healthcare Infrastructure
            4.8.2 Medical Tourism Industry
            4.8.3 Medical Tourism Industry Forecast (2008-2010)
            4.8.4 Key Drivers for Medical Tourism
5. Industry Analysis
     5.1 Opportunities
            5.1.1 Malaysian Airlines
            5.1.2 Online Visa & Employment
            5.1.3 Medical Tourism
            5.1.4 Chinese Visitors
            5.1.5 Liberalization of Air Route
            5.1.6 Retail Industry
            5.1.7 Outbound & Domestic Tourism
            5.1.8 Space Travel & Tourism
            5.1.9 MICE Industry
            5.1.10 Education Industry
     5.2 Challenges
            5.2.1 Heavy Dependency on Singapore
            5.2.2 India & MAS
            5.2.3 Strengthening Currency
            5.2.4 Fierce Competition
            5.2.5 Crisis Management
6. Appendices
     6.1 Incentives for the Tourism Industry
     6.2 Malaysia Visa Information

List of Figures:

Figure 2-1: Malaysia - Share of Shopping in Tourism Receipts (%), 2006E
Figure 2-2: Malaysia - Education Tourism Revenue (in Million RM), 2000-2005 & 2010F
Figure 2-3: Malaysia - Per Head Personal Disposable Income (in US$), 2003-2007E
Figure 3-1: ASEAN - Distribution of Tourists by Country (%), 2007*
Figure 4-1: Malaysia - Inbound Tourism by Purpose of Visit (%), 2006
Figure 4-2: Malaysia - Forecast for Tourist Arrivals (in Million), 2008-2012
Figure 4-3: Malaysia - Forecast for Tourist Arrivals by Country (%), 2010
Figure 4-4: Malaysia - Tourism Receipts (in Million US$), 2003-2007
Figure 4-5: Malaysia - Forecast for Tourism Receipts (in Million US$), 2008-2012
Figure 4-6: Malaysia - Outbound Tourists (in Million), 2003-2007E
Figure 4-7: Malaysia - Forecast for Outbound Tourists (in Million), 2008-2012
Figure 4-8: Malaysia - Outbound Tourism Expenditure (in Million US$), 2003-2007E
Figure 4-9: Malaysia - Forecast for Outbound Tourism Expenditure (in Million US$), 2008-2012
Figure 4-10: Malaysia - Domestic Tourism Trips (in Million), 2000-2007E
Figure 4-11: Malaysia - Foreigners Seeking Healthcare Services (in Number), 2001, 2006 & 2007E
Figure 4-12: Malaysia - Medical Tourism Market (in Million RM), 2000, 2006 & 2007E
Figure 4-13: Malaysia - Forecast for Foreigners Seeking Healthcare Services (in Number), 2008-2010
Figure 5-1: China - Forecast for Outbound Tourists (in Million), 2008-2012
Figure 5-2: Malaysia - Forecast for Per Head Personal Disposable Income (in US$), 2008-2012
Figure 5-3: Malaysia - Forecast for MICE Visitors as Percentage of Tourist Arrivals (2008)

List of Tables:

Table 2-1: Malaysia - MICE Industry Statistics (2001-2005)
Table 2-2: Malaysia - Population Breakup by Age Group (%), 2003-2007
Table 3-1: ASEAN - Tourist Arrivals (in Million), 2006 & 2007*
Table 3-2: ASEAN - Tourist Arrivals by Selected Country/Region (in ‘000), 2006 & 2007*
Table 4-1: Malaysia - Major Attractions
Table 4-2: Malaysia - Tourist Arrivals from Intra-ASEAN & Extra-ASEAN (in ‘000), 2004-2007
Table 4-3: Malaysia - Top 10 Tourist Generating Countries (in Million), 2006 & 2007
Table 4-4: Malaysia - Hotel & Room Supply by State (in Number), 2006 & 2007
Table 4-5: Malaysia - Average Occupancy Rates of Hotels by State (%), 2006 & 2007