发布时间：2008.6

摘要

The Internet media companies such as Google/YouTube, Yahoo, eBay/Skype, AOL, Microsoft, News Ltd/MySpace etc have been foremost in shaping the developments in Digital Media for the last five years. Despite being challenged by the telcos they maintained the upper hand. In future the battle will be between the traditional media and the Internet media companies and this will continue for some time. This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies including examples of initiatives and partnerships from the leading players. The report also provides a case study on Google, the leader both in terms of market share and innovations.

目录及图表

• 1. Synopsis
  
• 2. Introduction and analyses
  
• 3. Internet media companies
  
• 4. Key areas for Internet media companies
  
• 5. Search services seen as central
  
  • 5.1.1 Search services market statistics
    
  • 6. Case study - Google, the leader
    
  • 6.2 Google’s vision for content on mobile devices
    
  • 6.3 New advertising and software product models
    
  • 6.4 Global partnerships and alliances
    
    • 6.4.1 YouTube
      
  • 6.5 Other global activities
    
    • 6.5.1 2008 activities
      
    • 6.5.2 2007 activities
      
    • 6.5.3 2006 activities
      
• 7. Key developments
  
  • 7.1 Online ad deal between Google and Yahoo
    
  • 7.2 Microsoft abandoned bid for Yahoo
    
    • 7.2.1 Analysis of proposed merger – Microsoft/Yahoo
      
  • 7.3 Other key mergers/alliances
    
  • 7.4 Apple and Google – hijacking the mobile operators - analysis
    
  • 7.5 The Skype phenomenon
    
  • 7.6 Online advertising activities
    
  • 7.7 Copyright becomes as issue
    
  • 7.8 Internet media bypassing the telcos
    
  • 7.9 TV airwaves for Internet
    
• 8. Related reports
  

• Table 1 – Search engine worldwide market share – early 2008
• Table 2 – Online search market share – top 4 search engines in the US – Jan; Dec 2007
• Table 3 – Revenue market share of total US online advertising spend – Google, Yahoo, AOL, Microsoft MSN – 2006 - 2007

• Exhibit 1 – Examples of leading Internet Media companies
• Exhibit 2 – Key areas of focus for Internet media companies
• Exhibit 3 – Internet media companies – alliance/merger examples