发布时间：2008.6

摘要

Radio is available over AM and FM frequencies, and almost three-quarters of all radio is commercially operated. The ABC accounts for almost all of the remaining radio audience. There are five major commercial radio broadcasters: Austereo, the Australian Radio Network, Fairfax Media / Southern Cross Broadcasting, DMG Radio Australia and Macquarie Radio Network. All five have established national networks through aggregation. The latest statistics on radio usage patterns include a survey on the commercial radio industry. Although its advertising base is growing, the radio market is losing share to other media sectors such as TV. Over the longer term the eventual introduction of digital radio could further pose a threat to the financial viability of the industry. The recent changes to media ownership and broadcasting regulations in Australia are likely to lead to further consolidation of radio operators and increased cross-media ownership. Competition from within and outside the industry, which is already strong, is predicted to increase.

目录及图表

• 1. Synopsis
  
• 2. Market overview
  
  • 2.1 AM versus FM
    
  • 2.2 Market trends – 2007 and 2008
    
  • 2.3 Market statistics – 2007 and 2008
    
  • 2.4 Market statistics – 2006
    
• 3. Market surveys
  
  • 3.1 ACMA survey on AM radio – 2006
    
• 4. Financial statistics
  
• 5. Major players
  
  • 5.1 Overview
    
  • 5.2 ABC
    
    • 5.2.1 Market statistics
      
    • 5.2.2 Performance of radio stations – 2006
      
  • 5.3 SBS Radio
    
  • 5.4 Austereo Group
    
    • 5.4.1 Multimedia strategy
      
  • 5.5 Australian Radio Network (ARN)
    
  • 5.6 Fairfax Media / Southern Cross Broadcasting (SBC)
    
  • 5.7 Southern Cross to launch interactive site mytalk
    
  • 5.8 DMG radio Australia (DMG)
    
  • 5.9 Macquarie Radio Network (MRN)
    
    • 5.9.1 Partnership with Optus for streamed-audio content
      
  • 5.10 Macquarie Regional Radioworks
    
• 6. Digital media developments
  
  • 6.1 Podcasting and Vodcasting
    
    • 6.1.1 Overview and definition
      
    • 6.1.2 Market trends
      
    • 6.1.3 Podcasting / Vodcasting providers
      
  • 6.2 Live radio streaming
    
• 7. Brief history of Radio broadcasting
  
• 8. Related reports
  

• Table 1 – Radio ad revenue by city – nine months to 31 March 2007
• Table 2 – Average time spent listening by radio users per week by device – November 2007
• Table 3 – Number of commercial and government radio stations – 2008
• Table 4 – Commercial radio penetration and time spent listening – Oct - Nov 2007
• Table 5 – Time spent listening by capital city (excl Canberra, Hobart, Darwin) – Oct - Nov 2007
• Table 6 – Audience penetration by time of day – Oct - Nov 2007
• Table 7 – Radio listening by radio location – 2001 - 2007
• Table 8 – Australian commercial radio financial results and annual profit change – 1992 - 2006
• Table 9 – Number of commercial radio services by city
• Table 10 – ABC radio regional reach and share – 2005 - 2006

• Exhibit 1 – Estimated number of radios in the home
• Exhibit 2 – Austereo national networks – 2006
• Exhibit 3 – SBC /Fairfax media – key radio stations