发布时间：2008

The Morocco Tourism Report Independent 5 year Tourism industry forecasts in Morocco. Original Tourism market research and Tourism sector trend analysis for the  Morocco Tourism industry. Competitive intelligence, Moroccan Tourism company rankings and SWOT analyses on international and domestic Tourism companies in Morocco. The Morocco Tourism Report has been researched at source, and features latest-available data covering tourist expenditure, government expenditure on tourism, foreign direct investment projects, domestic airline revenues, passenger arrivals and departures, and the country’s hospitality markets; 5-year industry forecasts through end-2011; company rankings and competitive landscapes for multinational and local companies; and analysis of latest industry developments, trends and regulatory changes, as well as political risk factors affecting the Moroccan tourism sector. Business Monitor International’s Moroccan Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Moroccan tourism industry.

Key Benefits of Report Benchmark BMI’s Independent 5-year Tourism Industry Forecasts on Morocco to test other views – a key input for successful budgetary and planning in the Moroccan Tourism market. Target Business Opportunities & Risks in the Moroccan Tourism Sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Morocco. Exploit the Latest Competitive Moroccan Tourism Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share and ownership structure – includes multi-national and national companies in Morocco.

Executive Summary

Latest Statistics

In January 2008, Morocco's Tourism Ministry announced that tourist arrivals to Morocco during the first 11 months of 2007 registered a rise of 14% year on year (y-o-y). A total of 6.72mn tourists arrived in the country over this period. The most important source market for Morocco was France, which sent 2.6mn tourists. Spain was second, with 1.43mn, followed by Belgium (392,000), the UK (387,000), Italy (333,000) the Netherlands (325,000) and Germany (182,000). Tourism receipts for the Jan-Nov period were MAD54.1bn (US$6.6bn).

The 14% annual increase is very much in line with BMI's prediction of a 17% rate of growth for the year as a whole. We believe that the prospects for Morocco's tourism industry remain buoyant. The country boasts a level of political stability rare in the Islamic world, and the authorities have prioritised tourism as a key source of foreign exchange earnings over the years to come.

Over our forecast period, we believe that tourist arrivals can grow at an average annual rate of 10%. This will bring total tourist arrival numbers to 11.8mn by 2012. At the same time, international tourism receipts will continue to grow strongly, reaching US$10.83bn by 2012.

Vision 2010 And Plan Azur

The cornerstone of Morocco's tourism strategy for the balance of this decade is Vision 2010. This programme aims to attract 10mn tourists to the African nation by 2010. Other key aspects of the programme include the creation of some 160,000 new hotel beds, bringing the total national capacity to 230,000 beds. The country also hopes to create 600,000 new tourism sector jobs. The key points of Vision 2010 are listed on page 10 of this report. A key component of Vision 2010 is Plan Azur. This plan identifies six key resorts to be developed along the country's extensive coastline. A full description of Plan Azur can be found on page 23 of this report.

A Good Time To Invest

Foreign investment in the tourism sector should continue to rise across BMI's forecast period to 2012. Many international hotel chains are building new resorts across the country and the untapped potential of Morocco's extensive coastline should be a particular draw to investors wishing to gain exposure to the tourism and property sectors. Foreign airlines are starting up new routes to the kingdom, following the deregulation of the sector in late 2005. The strong priority given to tourism by King Mohamed VI and his government is a further supportive factor.