发布时间：2008.6

摘要

Although the TV’s dominance as a mass communication education medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2008 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing. TV stations will be forced to market themselves more aggressively due to threats from the new media sector. Broadcasting’s ad revenues are gradually being squeezed due to falling audiences and rising costs. This report provides an overview on the FTA market in Australia including key market statistics for TV viewing patterns, market shares and forecasts, as well as an analysis of key trends for 2007 and beyond.

目录及图表

• 1. Synopsis
  
• 2. Market trends and analysis
  
  • 2.1 Social networking isn’t diminishing TV viewing patterns
    
• 3. Market statistics and revenue
  
  • 3.1 Introduction
    
  • 3.2 Market statistics
    
  • 3.3 Four-year predictions to 2011 – PWC
    
• 4. Historic market overview and statistics
  
  • 4.1 Market overview – 2006
    
  • 4.2 Market statistics – 2006
    
  • 4.3 Market statistics – 2005
    
• 5. Film spending and production
  
• 6. Financial overviews
  
  • 6.1 Financial trends in the commercial television industry
    
    • 6.1.1 Overview
      
    • 6.1.2 Revenue highlights
      
    • 6.1.3 Expenditure highlights
      
    • 6.1.4 Profitability highlights
      
  • 6.2 Commercial TV
    
    • 6.2.1 Programming spending
      
  • 6.3 Historical revenues
    
    • 6.3.1 Commercial TV - historical
      
    • 6.3.2 Licence fees
      
    • 6.3.3 Rebates for the regions
      
• 7. Related reports
  

• Table 1 – Television set penetration by number of sets – 2007
• Table 2 – Pay TV viewing versus FTA channel viewing – April 2007
• Table 3 – Advertising spending by media sector and annual change – 2006 - 2007
• Table 4 – Advertising revenue share for commercial networks – January to June 2007
• Table 5 – Australian TV ratings for pay TV & FTA providers – market share– March 2008
• Table 6 – Australian entertainment & media market – ad spending by industry – 2006 - 2008; 2011
• Table 7 – Australian entertainment & media market – advertising annual growth by industry – 2007 - 2008; 2011
• Table 8 – Share of advertising revenue by industry sector – 2006; 2011
• Table 9 – Advertising revenue for commercial television networks – July to December 2006
• Table 10 – Commercial TV networks share of advertising revenue – 2001 - 2006
• Table 11 – Commercial TV networks audience share of revenue – 2005 - 20061
• Table 12 – Major broadcaster’s prime time audience share – 2006
• Table 13 – Prime time audience shares: summer-to-date – weeks 49-50, 2006 v weeks 49-50, 2005
• Table 14 – Prime time audience percentage shares: summer-to-date – weeks 49-50, 2006 v weeks 49-50, 2005
• Table 15 – Change in prime time audiences: FTA broadcasters – 2004 - 2006
• Table 16 – Ad revenue forecasts by media sector – 2006
• Table 17 – Average number of FTA viewers in capital cities – 2001; 2005
• Table 18 – Share of advertising revenue by sector – 1990; 1995; 2000; 2005
• Table 19 – Australian commercial TV revenue and expenditure – 1992 - 2006
• Table 20 – Advertising revenue for commercial networks – January to June 2007
• Table 21 – Commercial television programming spending – 2005 - 2006
• Table 22 – TV broadcasting revenue and expenditure growth – 1996 - 2005
• Table 23 – Commercial TV revenues by broadcaster – 1998 - 2005
• Table 24 – Commercial TV broadcasters’ revenues as share of total – 1998 - 2005
• Table 25 – Broadcasting and commercial licence fees collected by ACMA – 1997 - 2005
• Table 26 – Rebates claimed under the Regional Equalisation Plan – 1998 - 2004