Order #: F10227_2007TX; US $10,000.00
发布日期：2007.11;

摘要

The primary focus of the study is on kitchens installed in new dwellings, covering products from benchtops and cupboard doors to cooking appliances and dishwashers ?all from the perspective of residential builders.

Kitchen overview
- Kitchen layouts
- Who installs the kitchen
- Materials trends
- Size trends
- Cost analysis
- Who drives industry trends
- Future expectations

Benchtops and sinks
- Material of benchtop
- Average area of benchtop
- Sink analysis (shape and style)
- Material of splashback
- Key decision maker
- Benchtop supplier/manufacturer ratings

Cupboard doors and drawers
- Material of cupboard doors and drawers
- Number of cupboard doors and drawers
- Prevalence of feature doors (e.g. glass fronted or alternative colour)
- Key decision maker

Cooking appliances
- Cooking appliance combinations installed
- Number of cooktop plates
- Material of cooktop
- Brand of cooking appliances
- Key decision maker

Rangehoods
- Incidence of rangehood inclusion
- Type of rangehood installed
- Brand of rangehood
- Key decision maker

Dishwashers
- Incidence of dishwasher inclusion
- Standard versus integrated dishwashers
- Colour of standard dishwashers
- Brand of dishwasher
- Key decision maker

Coffee machines (built in)
- Incidence of built in coffee machines
- Key decision maker

Executive Summary

The report includes a clear, concise executive summary, providing the most relevant attitudinal and quantitative findings of the study.

Economic and Housing Outlook to 2009

Situational analysis of the domestic economy, along with forecasts through to 2009. Emphasis is on key drivers that effect new dwelling construction and consumer spending. This includes:
- examination of the economy and expectations for inflation, interest rates and employment.
- review of the new housing market and forecasts
- analysis of household renovations and additions and future expectations
- discussion on consumer sentiment and retail trade expectations.

Designer/Manufacturer Interviews (Qualitative Research)

Findings from interviews with kitchen designers/manufacturers. This includes their feedback on trends, drivers and future expectations, as well as relevant verbatim comments.

Residential Builders Survey (Quantitative Research)

Results from a survey of around 150 residential builders is presented by product category (a separate chapter per product). Builders provided ratings on leading benchtop manufacturers and suppliers, based on their experience. The following attributes are rated:
- reputation
- appearance/aesthetics
- price
- quality
- availability of products
- innovation
- ordering efficiency (i.e. on time and get what you ordered)
- after sales service.

BIS Shrapnel interviewed 145 residential builders across Australia; the interviews were conducted using our online builder panel, with supplementary interviews being conducted over the telephone using CATI.

Of the 145 builders, 101 focused on detached dwellings with the remaining 44 concentrating on the construction of multi-unit dwellings.

Responses were weighted to represent the total number of houses or multi-unit dwellings panel respondents built in 2006/2007. Results were then weighted to represent all new residential dwellings in Australia in 2006/2007.

We also conducted six interviews with kitchen manufacturers and retailers. Further, at the time we were interviewing residential property developers (on another, unrelated project) ?we took advantage of the coincidence and asked developers questions regarding kitchens in new dwellings. We spoke with six major residential developers. Across all these interviews we discussed current trends, industry drivers and future expectations.

Data columns may not always equal 100%, due to rounding.

目录及图表

INTRODUCTION AND METHODOLOGY

1. ECONOMIC OUTLOOK

2. RETAILER, MANFACTURER AND PROPERTY DEVELOPER INTERVIEWS
2.1 Trends and drivers
2.2 The future
2.3 Kitchen installation in new dwellings


3. RESIDENTIAL BUILDERS ONLINE SURVEY
3.1 Introduction


4. KITCHENS IN NEW DWELLINGS ?AN OVERVIEW
4.1 New dwelling construction
4.2 Kitchen design
4.3 Kitchen cost
4.4 Installation


5. BENCHTOP AND SINKS
5.1 Average benchtop area
5.2 Benchtop materials
5.3 Kitchen sinks


6. CUPBOARD DOORS AND DRAWERS
6.1 Average number of doors
6.2 Average number of drawers
6.3 Cupboard door/drawer materials


7. COOKERS
7.1 Type of cookers installed
7.2 Recent trends
7.3 Cooker brands
7.4 Key decision maker
7.5 Who drives trends?


8. RANGEHOODS
8.1 Rangehood penetration
8.2 Type of rangehoods installed
8.3 Recent trends
8.4 Rangehood brands
8.5 Key decision maker
8.6 Who drives trends?

9. DISHWASHERS
9.1 Dishwasher penetration
9.2 Type of dishwasher installed
9.3 Recent trends
9.4 Dishwasher brands
9.5 Key decision maker
9.6 Who drives trends?


10. BUILT-IN COFFEE MACHINES
10.1 Coffee machine penetration
10.2 Key decision maker