发布时间：2008.1

摘要

Our Media in Russia industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of the industry’s recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of the industry

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by value and/or volume

- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

目录及图表

EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 JSC Gazprom-Media Holding 18
6.2 Sistema JSFC 19
6.3 Channel One Russia 23
CHAPTER 7 Market Forecasts 24
7.1 Market Value Forecast 24
CHAPTER 8 Macroeconomic Indicators 25
CHAPTER 9 Appendix 27
9.1 Methodology 27
9.2 Industry Associations 28
9.3 Related Research 28

LIST OF TABLES
Table 1: Russia Media Industry Value: $ billion, 2003-2007 9
Table 2: Russia Media Industry Segmentation I: % Share, by Value, 2007 10
Table 3: Russia Media Industry Segmentation II: % Share, by Value, 2007 11
Table 4: Key Facts: JSC Gazprom-Media Holding 18
Table 5: Key Facts: Sistema JSFC 19
Table 6: Key Financials: Sistema JSFC 22
Table 7: Key Facts: Channel One Russia 23
Table 8: Russia Media Industry Value Forecast: $ billion, 2007-2012 24
Table 9: Russia Size of Population (million), 2003-2007 25
Table 10: Russia GDP (Constant 2000 Prices, $ billion), 2003-2007 25
Table 11: Russia Inflation, 2003-2007 25
Table 12: Russia Exchange Rate, 2003 26