发布时间：2008年6月

介绍：

The software industry is in the throes of a radical transformation, as the
dominance of the proprietary license-based model is waning and the
software-as-a-service approach is gaining ground - offering pay-as-you-go online business shareware solutions. This market report will examine
the rapidly changing environment of online business services and SaaS marketing strategies.

正文目录：

1. Context
1.1. Online business services: new stakes in the software industry
1.2. Terminology
1.3. Field of study
2. Analysis of the service offering
2.1. Features of the service offering
- Main types of application
- Sales and marketing strategies
2.2. Players and offer positioning
- Player profiles
- How players position their offers
2.3. Most widely-used online business services
- Types of use
- Changing business models
3. Market outlook
3.1. Market segmentation
- Corporate market
- SME and SoHo markets
3.2. The value chain and industry partnerships
- Challenges for integrators
- New pure player strategies
- How traditional software publishers are reacting
3.3. Changes in usage patterns and clientèle
- Reasons for the mitigated success of ASP
- Appeal of SaaS applications and solutions
3.4. Market growth drivers and impediments
- Technological drivers
- Technological impediments
- Economic drivers
- Economic impedimens
4. Player strategies
4.1. Apparent market player strategies
4.2. Implemented winning strategies
5. Conclusions
Player profiles
- Salesforce.com
- Google
- ATOS Origin
- ADITU
- Microsoft
- Adobe
- Oracle
- SAP
- BT
- Amazon