发布时间：2008年5月
介绍：
This report provides a figure-backed examination of the press’s migration to the web, analyses the lessons learned so far and how the written press in Europe and the United States is adapting to the transition, and identifies the options available to print publications.
正文目录：
1. Introduction: Current state of affairs
1.1. Report definition and scope
1.2. Economic situation of the press
2. A fragmented competition landscape
3. Press website business models: free or fee-based?
3.1. Advertising strategies
3.2. Maximising digital distribution
3.3. Beyond advertising: monetising readership through e-commerce
3.4. Mobile: advertising and e-commerce opportunities
3.5. Paywall strategy confined to premium content
3.6. Fine-tuning they strategy: streamlined pricing and packaging the service
3.7. More profitable than the print version
4. The press vs. new aggregators
4.1. Generating revenue from content resale?
4.2. Press aggregation strategies
4.3. Advertising partnerships with aggregators
5. Betting on social networks?
5.1. Local social networks and critical mass
5.2. City guides
5.3. Critical mass required to benefit from network effects
6. The classified ads market and internet pure players
6.1. A fiercely competitive environment
6.2. How the press is responding
7. Incorporating video
7.1. A popular online format…
7.2. …that meets a dual need
7.3. How are newspapers using video?
8. Synergies between online and print operations
8.1. Editorial synergies
8.2. Business synergies
8.3. Expanding distribution and readership
8.4. Brand synergies
8.5. Creating multimedia companies
9. The internet’s contribution to a newspaper’s strategy
9.1. Online advertising to increase a paper’s competitiveness
9.2. Key point: measuring global distrubtion
10. Conclusion: are the great press empires being fractured?
Case studies
- Auféminin
- Better Homes and Garden
- Car and Driver
- CareerBuilder
- Condé Nast
- Doctissimo
- Edipresse
- Géo
- Grenews
- Le Figaro
- Manchester
Evening News
- Metromix
- New York Times
- Next RadioTV
- Ouest France
- Playboy
- Reuters
- Schibsted
- Télégramme de Brest
- Times TV
- Topix
- USA Today
- Vorarlberger Nachrichten
- Wall Street Journal
- Yahoo-HotJobs
- Zillow