发布时间：2008.5

摘要

There has been an enormous amount of hype about mobile TV but the reality is that very few people are prepared to pay the prices that the operators are charging for the service. The current technology – and, more importantly, its business models – don’t yet stack up. It may be a great engineering achievement, but where is the business model? Video-based services certainly have a bright future but we might have to wait for WiMAX and 4G before mass market applications are developed.

目录及图表

• 1. Synopsis
  
• 2. The Market in 2007
  
• 3. Major Players
  
  • 3.1 Hutchison’s 3
    
  • 3.2 Vodafone
    
  • 3.3 BigPond mobile TV
    
    • 3.3.1 Overview
      
    • 3.3.2 User statistics and trends
      
  • 3.4 Optus
    
    • 3.4.1 Participation TV
      
    • 3.4.2 Partnership with Network 10
      
  • 3.5 Device driven developments
    
  • 3.6 Industry under pressure
    
• 4. Spectrum for mobile broadcasting
  
  • 4.1 TV Channels A and B for digital services
    
• 5. Mobile Broadcast Multicast Service (MBMS)
  
• 6. Key market 13-19 year olds
  
• 7. DVB-H
  
  • 7.1 Overview
    
  • 7.2 DVB-H trials
    
    • 7.2.1 Irdeto
      
    • 7.2.2 Broadcast Australia
      
• 8. Telstra pulls out of Movemedia trial
  
• 9. Analysis of video-based mobile developments
  
  • 9.1 Mobile TV – are you serious?
    
  • 9.2 The future indeed is video communications
    
  • 9.3 Mobile video has been over-hyped
    
  • 9.4 Financial and technical limitations
    
  • 9.5 Competing technologies
    
  • 9.6 Regulation-driven competition
    
  • 9.7 Checking market realities
    
• 10. Mobile TV and WiMAX could be a good match
  
• 11. Related reports
  

• Exhibit 1 – Mobile TV minutes
• Exhibit 2 – Broadcast Australia DVB-H trials – 2005 - 200